"Mr. Wu, our pastries have suddenly had a lot of complaints recently."

"The customer service department has sorted out the information of these customer complaints and bad review users, and the delivery address is mainly from the university, and some communities do not have specific addresses."

"At present, there are a total of 218 negative reviews and 127 purchasing users, 119 of whom are just new customers and 8 old customers, but it is only the lowest level of silver."

"We took the initiative to call back, most of them were not very cooperative, but some of them took the initiative to ask for compensation, asking for tens of thousands of dollars, and negotiated with them a little about the amount, as well as the problem of returning the goods, just said that we were not sincere, and hung up directly."

"Also, some of the pictures in the bad reviews, such as iron wire, I asked the director of the production workshop, and he said that it is impossible for our production workshop to have that kind of iron wire."

"Based on the information, I think it may be our competitor."

"Adhering to the principle of who profits, who is the real culprit, I checked the pastry category, the few items with the best recent sales increase, and the market share of our previous main competitors, and made a preliminary determination, it is these brands, but it is not 100% certain."

"I removed the product from the shelves yesterday morning, first checked the problem, and after there was no problem with the comprehensive information in the evening, I restored the product to the shelves."

Liu Bin reported the integrated information to Wu Zhou at one time.

"Looks like a bunch of professional bad reviewers." Wu Zhou briefly flipped through the information Liu Bin gave him, and chuckled, his mentality was not affected.

"Mr. Wu, do you think we should do some targeted measures? Their large number of negative reviews have affected the conversion rate of our pastry traffic, and the performance only sold 1.57 million yesterday, which has stopped growing." Liu Bin frowned tightly and said, there was still a little anger between his words, and this anger was mainly aimed at those opponents who were still uncertain.

"My idea is that we can do some activities such as review sweepstakes to increase the rating of consumers, so as to reduce the proportion of these bad reviews and suppress them. I have confidence in our own products, so we don't need to engage in the industry's kind of praise and cashback, just sincerely let consumers evaluate it, and I am still planning the details of the specific plan."

This kind of indiscriminate competition made him very unhappy, but he didn't know who the opponent was, which made him even more angry.

But now we have to find a way to reduce the impact of these products, pastries, nearly 10,000 consumers buy every day, if these people are all serious evaluations, in fact, these bad reviews have no effect.

But the problem lies in these consumers, most of whom are automatically evaluated, and a few are active.

Wu Zhou nodded.

"You can try it, my suggestion is to make some unexpected surprises, such as giving away some other small samples, new products, and then guide consumers to evaluate, saying that it is the company's new products, if there are any shortcomings, I hope they can put it forward in the comments. Guiding consumer evaluations."

"You can also think of other ways to try it together when the time comes."

"Don't worry about this matter is simple, there will always be leaks, this time it is good to pay more attention to the dynamics of competing products in the industry, focus on those brands and stores that are similar to our products, and also focus on promoting products, by the way, there are also Dacheng Trade and their family" Mu Xiu Yu Lin, the wind will destroy it, few competitors will hope that Wu Zhou's store is better, because the market is so big, Wu Zhou takes more and more cakes here, and they will inevitably face market shrinkage.

"Later, you can communicate with the short video department, mainly to shoot the video of our production line, rush, sorting department."

"The beginning and end of the title are mainly self-deprecating and help-seeking descriptions, allowing many netizens to give opinions and ask them for advice on food improvement."

"In addition, we will contact the top food-related universities in China to find top food safety experts and professors at the head of the industry, and ask them to find fault with our production line. I'll get the company's publicity department to cooperate with you on this."

"The general direction is these, the specific details of the copywriting, let the copywriter come to me alone, I will touch my thoughts with them, go ahead."

「

Okay, Mr. Wu." Liu Bin nodded, and then left the office quickly, he was very anxious about this matter.

This kind of bad review is indeed very disgusting, and many consumers don't read the good reviews, but only rip the bad reviews.

There are even some cases where a product with a 99% positive rating will discourage consumers because of a 1% negative review.

So you can't wait, if you keep waiting for this matter to ferment, the price will be even greater.

Another place in China, a three-bedroom house in ZH city

"I'm going, I'm really willing, such a big hit, I will be taken off the shelves when I say it's off." Qian Lai smiled at the corner of his mouth, crossed Erlang's legs, and slid the mouse with his fingertips, and the alien 37.5-inch curved monitor in front of him clearly displayed the pages of several pastries taken off the shelves of Qiao Fei's family.

While muttering, his mouth was not idle, and he kept eating pastries, well, pastry products of pastry hands.

Qian Lai was an e-commerce company earlier, but then he was beaten away by some bad reviews, and then several professional counterfeiters made a wave of money, this experience is similar to Liu Bin, but Liu Bin licked his wounds at that time, tried to correct and avoid it, and carried it himself.

And he saw a business opportunity

Since then, he has been engaged in full-time professional anti-counterfeiting and bad reviewers.

Every day's work is to go to the court in the morning, collect the merchant's package in the afternoon, rest on holidays, and have free time.

Each merchant wants to pay three to five thousand, mainly to find small and medium-sized enterprises from other places, and sue in the court where he is located.

Then, most of these small and medium-sized enterprises will obediently comply.

Because there are indeed small flaws, and if there is no mediation and appeal, then you have to find a lawyer, and you have to have employees on business trips, etc., and you don't know how to spend three or five thousand before and after, and you may not win in the end.

Even if the company wins in the end, he can still appeal or ask for a refund.

Generally, companies will ask for returns and refunds.

So the end result is that he is buying and selling without capital.

"It's really delicious, it's a pity, I don't know if I can eat it in the future." muttering pity, Qian Lai's smile on his face did not diminish in the slightest.

After all, this is his masterpiece.

A top single product in the industry was so easily removed from the shelves by him, and he was quite surprised, even if this kind of thing happened, it is estimated that it will have to wait for public opinion to ferment before the platform reacts to operate.

After all, it's a big hit, and it's millions of sales a month.

But just as he was about to go to bed, the product was back on the shelves.

"That's right." Qian Lai had a smile on his face, if the money was too easy to earn, the final payment on the customer's side would not be so happy.