The snack industry is scorching in terms of competitive rankings.

The additional cost investment of the head enterprises one by one is just to fight a turnaround battle and get a beautiful ranking.

After all, no matter how high the total performance of Wu Zhou's store is, even if it is higher than the total of the three of them.

As long as the performance of a single store can be ranked first.

Then they can boast that they have won first place.

And it's not impossible, there is still hope.

And Wu Zhou's side is actually facing more than a head-to-head battle.

There is also the back.

Those professional bad reviewers and professional anti-counterfeiting personnel are becoming more and more crazy during this period of Double 11.

If you say that at the beginning, there were hundreds of bad reviews a day.

Later, with Liu Bin's series of measures, coupled with the follow-up Wu Zhou's increased promotion of accurate traffic.

A sudden surge in sales and reviews.

Let the proportion of negative reviews be further reduced and the impact will be reduced.

After that, these people went from about 100 bad reviews a day to more than 200, or even more than 300, but when they reached more than 300, the growth rate of negative reviews began to slow down.

These people are already the limit of what Qian Lai can maintain.

However, his people, that is, some "old men" who have organized many fights on weekdays and know each other well.

This kind of organization is not very binding.

It's just because Qian Lai has been taking them to make money, and after earning the sweetness, they will be willing to follow Qian Lai all the time.

Before, after this kind of brush a large number of bad reviews.

Generally, the seller will take the initiative to communicate with them, give them a compensation, and let them modify the bad review.

However, this time, after the after-sales of Qiaofei's home, there is communication, but the proportion is very small, and most of them don't care about them at all after knowing that they are the kind of professional bad reviews.

It makes their mentality a little fried.

And the point is that, generally speaking, after a certain number of negative reviews are reached, they will be marked with gray labels, which will greatly affect the conversion of products.

If the conversion is poor, the sales will not have to deteriorate.

But as a result, Qiaofeijia's sales have not decreased, not to mention, they are still hitting new highs, and even accelerating their rise.

Seeing that the effect was not achieved and the money was not made, they retreated to the next best.

Communicate directly with the after-sales service of Qiaofeijia, saying that as long as they can return the goods for a refund, they will modify these bad reviews.

"Dear, our pastries are all short-term products, and we don't support seven-day no-reason returns."

Most of the products have a shelf life of 15 days, and most of them "admit defeat" after 10 days.

And there are a lot of people who have eaten everything.

At this time, it is said that it is a return and refund, but in fact, the actual amount of the returned goods is very large, and the error must be very large.

Moreover, food is a thing, as long as it is returned and the package has been opened, it will be treated as garbage and become a direct damage.

After all, what if someone poisoned it?

Therefore, normally speaking, as long as the food is not a quality problem, it should not support the return of food without reason.

Fortunately, most consumers in the food industry have a relatively low return rate.

In general, these professional counterfeiters just hope that Qiaofei's side will swallow the damage themselves, and they will revise the bad reviews very "trustworthy".

At that time, Liu Bin also thought about admitting this batch of losses.

In fact, this is also the choice of the vast majority of merchants, after all, it takes too much time and energy to talk to these people.

The labor cost may be even higher than the loss of value.

"Mr. Wu, most of the orders of these professional anti-counterfeiters are small orders, and only a few orders exceed 1,000 orders. And recently, the energy of the after-sales department has been held up by these people. Otherwise, we'll just leave. It's not worth spending so much time and energy on this." When Liu Bin said these things at the time, he was also a little unwilling in his heart.

But between the trade-offs,

Continuing to toss with these people is indeed worth the loss.

"You are compromising with a group of people who have no moral bottom line, and there will be more after compromising once, and this time, there is a high probability that it is organized and planned, and it will not end so easily."

"Of course, the most important thing is that this kind of person who takes advantage of loopholes makes me very unhappy."

"Finally, the after-sales department, if it is really busy, then recruit, if they are used to the previous idle work, suddenly busy, they are not happy, then there are such complaints should be dismissed, we are a private enterprise, the company does not raise idlers."

In fact, because of the high standard of products all the time, not only the raw materials, but also the materials and technologies of the finished packaging in the later stage, Wu Zhou is also the best technology in the industry.

So as a result, although the number of orders from Qiaofeijia is large, the after-sales service is very small.

For a long time, the company's after-sales department has actually been relatively idle, and occasionally some of them will be transferred to the front desk customer service department.

The professional anti-counterfeiters who need to be followed up this time are no more than 100 at most.

The company's after-sales department has 118 people, and the average person who follows up is less than one.

Liu Bin was fooled only because he had been busy with other things at hand during this time, and he didn't have time to actually check the situation in the after-sales department.

I just listened to some people in the after-sales department complaining to him, thinking that he was really busy.

Actually, "Busy fart."

Wu Zhou made the final decision.

Liu Bin can only resolutely implement it, and if the after-sales department continues to complain, then lay off a few people and recruit some people again.

Wu Zhou's welfare benefits have a lot of options to choose from.

The end result is.

A group of people are professional bad reviewers, dumbfounded, thinking that Qiao Fei's family would compromise, but the result is true, just to the end.

What to do with the money you spend, the things are delicious, but these hundreds and thousands of them are also distressed, they didn't have to spend money to eat before.

I'm used to eating white food, and I'm definitely not happy to spend money all of a sudden.

The follow-up words of additional negative reviews are even more ugly.

Or complain to the platform and let Xiao Er intervene.

Or some people join forces to take some goods to do testing and find flaws and loopholes.

After all, a lot of it is agricultural processing.

There should always be some error in some of the contents.

It's just that what they don't know is that each batch of goods from Wu Zhou's side will be sampled and tested many times.

For this purpose, there is even a special department in the company, as well as quality control personnel and equipment.

Therefore, this trick is useless, the vast majority of batches are within the scope of the law, at least a very small amount of deviation is slightly exceeded, but I don't dare to buy a batch in large quantities.

So in the end, some people bought hundreds or thousands of things in a fit of rage.

On the day they received the goods, they applied for a refund for a return, but they received food and sent it back with bricks and the like.

This kind of thing is to let the after-sales department and the warehousing department work together to find the evidence chain.

Factory packaging video, express weighing, unpacking video when returning to the warehouse, and express weighing, before and after.

I also know the disgusting behavior of these people.

After all, the company is also Ali's KA seller, and I went to Ali for a meeting before, as well as merchant conferences and the like, and I also added a lot of contact information for Ali's middle and senior management.

In the case of a complete chain of evidence, Xiao Er's side is still very cooperative.

These refunds were denied.

The reason given: The refund product is different from the actual shipment.

Qian Lai also had a headache during this time.

At the beginning, it was very smooth, and even saw that Qiao Feijia's performance declined.

He also asked someone to take credit.

However, Qiao Fei's things are more expensive, so many friends buy products for a large amount of money, mainly at their own expense.

So Qian Lai contacted the docking person, and the pre-effect

The result is not bad, and it is also very refreshing to say that it will be reimbursed later, and it is estimated that 70% of the amount of the payment can be reimbursed.

As for the remaining 30%, they have to bear it themselves.

This percentage Qian Lai gladly accepted.

Originally, Qian Lai planned to wait for the money to arrive, but it was true that Qiao Fei's things were a bit expensive.

Some people were not very happy, and later, many people ran into a wall at Qiao Fei's house one after another, and they couldn't get the money back, so they began to make trouble in the group.

Some began to shout to quit the group.

Qian Lai thought that in the past, there was no problem with the money given by this middleman.

In order to maintain the unity of his team, after all, it is the prestige that he has built up with great difficulty.

"Everyone, be quiet, I've been busy raising money all this time."

"Your business, I see it in my eyes, it's hundreds of real money, in fact, I spent more, I bought more than 5,000 goods, and then sent them all to the quality inspection, and it was 6,100, a total of 10,000."

"But I'm not saying this to complain, I just want to say that I'm working hard like everyone else."

"I didn't expect Qiao Fei's family to be so rigid that they didn't even refund the sample fee."

"But everyone has been working with me for so long, just believe in me and believe in my character. In the end, we will definitely get this money back ten times and a hundred times more in the hands of the Qiao Fei family."

"Everyone has been with *** so many times, you should also believe in my strength, I have this confidence."

"So, I decided that I would pay you 50% of the money upfront. After the incident, when you get the compensation, you will return the money to me."

"I think everyone knows that taking everyone into the car, normally you have to pay for the car, I have never mentioned it to you, and I even paid for the cushions, I have done the limit of what I can do. I don't want to see frustrated words in our group, love to do it, if you don't do it, I'm not reluctant, goodbye to the rivers and lakes. 「

"Let's talk to me privately, send me a screenshot of the actual payment of the order, and I will reimburse you one by one."

"Brother Qian is righteous."

"Thank you, Brother Qian."

"Brother Qian, the atmosphere is bright."

Some of those who quit the group before, Qian Lai didn't remember the villain's mistakes, and they were added again and reimbursed.

Before and after, 1971 orders, the total order amount is about more than 590,000, Qian Lai took out 29.5 cash, and took out so much at once, Qian Lai also had some pain.

can only sigh, next time, this kind of case with high customer orders, it is better to be cautious.

In fact, there are so many orders, mainly because later, the orders of Qiaofei's store increased too sharply, and the number of their negative reviews had to increase accordingly.

After all, if you don't keep up, the proportion of bad reviews will be even lower.

So all of a sudden, the cost is huge.

At the beginning, although it cost a lot, we didn't have much psychological pressure, because according to past experience, in most cases, the manufacturer will compensate a sum of money, and these payments will also be returned to them.

It's just that this time, Qiao Fei's things are too "leathery", and he didn't find any loopholes to drill.

But that's not all. Thinking of this, Qian Lai secretly cheered up.

And thinking of his own back and forth, even if some people don't pay back their goods, the proportion should not be high, and in the end, it is estimated that it is not a big problem to earn about 500,000 yuan.

Plus the remuneration given by the brand to this case

The more I think about it, the more beautiful it becomes

It's just that with the outbreak of Qiaofei's Double 11, Qian Lai's orders have been sent to the docking person many times, but the money still hasn't arrived.

"Brother, when will the reimbursement money arrive?" Qian Lai finally had to call and ask.

"The customer said that he didn't see the effect at all, and after the money was reported, their leader was stuck. Demand must see the effect of payment."

"Brother can't be like this, we just bought those things from Qiaofei's family and paid 6 in advance

More than 00000. If we don't get reimbursed, we're losing too much."

"Qian Lai, I also told them about your difficulties, but he also has difficulties on his side, and you should also have channels to see the performance of the Double Eleven Bridge Fei family this time."

"This kind of performance is not in line with what you promised."

"If you knew it turned out like this, you think they would have looked for you in the first place. At that time, it was agreed that the bill would be settled according to the effect. If you only look at the current effect, you will have to return the 5 deposit."

"Brother, I've been doing my best, and I've given thousands of bad reviews in just a few days, and we've also checked the quality."

"Okay, okay, Qian Lai, you say these are useless, we have always paid the balance according to the effect, if the effect is good, it is not impossible to report all the payment, but if it doesn't work, maybe they will have to ask you for a deposit at that time."

After Qian Lai hung up the phone, he lost his soul, looked at his phone with blank eyes, opened his bank text message, and looked at the remaining amount displayed in his bank text message, he only had 50,000 yuan left.

If he loses this time, then his deposit

I walked into the bathroom, poured cold water on my face, and forced myself to cheer up.

He still has a trick.