During the Double 11 period, although Qian Lai's side did not stop much.

However, because the outbreak coefficient of Qiao Fei's family is too high, Qian Lai's bad review strategy has completely failed.

Some of the "nonsense" measures are still continuing, and experienced people will pay attention to it, but after all, not everyone is so foolproof, and if there is a slight mistake, in the chat or telephone communication, they were caught by the Qiao Fei family.

After that, it was to go through the process and be blackened by the platform's Xiaoer.

In the case of small and medium-sized businesses, the platform may also favor consumers.

However, if the evidence chain is complete and it is still a large business, it is normal for the disposal method to be biased towards the merchant's side.

After all, there will be no loss to the platform if there are fewer such "professional anti-counterfeiters", and it can even improve the business environment of merchants.

But without Qiao Fei's family, the daily operation of Qiao Fei's family alone, the loss may be tens of millions, hundreds of millions, or even more

Therefore, the final result is that this kind of trick, with the help of the platform's junior two, the Qian Lai team has no better way in a short time.

No matter how urgent it is, it's useless.

As for Liu Bin's side, he doesn't have time to care about these at this time.

conveyed Wu Zhou's meaning to the after-sales department, if this kind of thing is not done well, it will be replaced by a team that can do a good job.

Since then, no one in the after-sales department has complained to Liu Bin that he is tired.

After all, the salary of Qiao Fei's family is high in the entire Cloud City, and the benefits are complete.

Not stupid.

It's just that I want to be a little lazy.

Liu Bin also understood through this incident, "Compassion is not in charge of soldiers, and righteousness is not in charge of wealth."

On Singles' Day, most people in the company need to work overtime.

There are some sleeping bag tents and the like in the company, as well as some vacant conference rooms, and snacks are converted into lounges, and everyone takes turns resting with each other.

Ensure 24-hour online to deal with unexpected problems at any time.

After all, if there is any loophole in the promotion set up, this customer order will be a big loss if you are not careful.

The order amount and payment quantity will be followed up and calculated in real time to ensure that there are no problems.

In most cases, at the moment of the start of Double 11, consumers place orders without thinking, and the orders are added in advance.

As for the warehouse, the intelligent system, when the order comes out, the warehouse is already packing.

SF Express also stayed up late, and in the middle of the night, a semi-trailer arrived at the warehouse of Wuzhou Company, and the whole family was mobilizing to pull goods.

At the same time, the office hall of Qiao Fei's house.

There is a big cake on the table, and there are all kinds of fruits, drinks, pastries and snacks around, and you can eat them all-you-can-eat.

There is a projection in the hall, as soon as 0:00 arrives, yesterday's sales are cleared, and the sales data of the day of Double 11 is updated in real time.

Although the first ten days of Double 11 sold well, the most important thing about Double 11 was Double 11, and this day was also the most sold.

And the base is not the same, the daily sales before Double 11 are between 00,000.

However, on November 10, sales reached 160 million.

That's more than 6 times more than before.

And the three big families in the industry, at this time, there are about three times as many as before, which is based on the premise of large-scale activities during this period of time and various marketing promotions.

As for ordinary merchants who don't have much money, especially on the 10th, the sales volume can be about the same as before.

After all, there will still be consumption suppression on Double 11.

And because of the large amount of marketing expenses invested by the head merchants, it will further squeeze the consumer market of small and medium-sized businesses.

However, most small and medium-sized businesses don't really care too much about this.

Because this year, the domestic consumer market is still in the incremental market, rapid growth.

So the result is that if the head eats meat, small and medium-sized businesses can also follow

Drink some soup.

At this moment, the working status of head businesses such as the little mouse family and the good family is almost the same.

The office is brightly lit.

"Let's follow up on the price of the event, there is still inventory, it's the last day, I know everyone is working hard, after the Double 11 is over, everyone will take three days off alternately."

"Let's sprint again, as long as the rhythm is controlled, we are still the first in the country this year." The boss of the little mouse house cheers up in the office.

"Okay." Everyone in the office responded loudly.

Responding to the boss is also self-cheering.

After the turnover of Qiaofei's Tmall store was later divided into three, although the total performance has been rising, the growth of single store performance has slowed down a lot.

In fact, the little mouse family, before the start of the Double 11 event, the pressure was not so great.

Because up to now, Little Mouse has sold a total of about 8.2 billion online and offline. In November, there will be no problem in sprinting seven or eight billion yuan, and finally in December, there will be a wave of New Year's gift box distribution, and it is not a big problem to sell tens of billions this year.

Qiao Feijia is currently only doing mainstream channels, and there are not many products, but they are omni-channel distribution. Mainstream, non-mainstream e-commerce channels, and even some banks' apps and supermarkets are on it.

There is also this year, with the listing, offline mainstream supermarkets, large convenience stores, little mouse theme stores, etc., a large area of goods across the country.

Up to now, by the end of last month, offline sales have reached 810 million, and if nothing else, this year, offline can contribute at least 1 billion+ sales.

It is very possible to expand to more second- and third-tier cities next year, and an additional 1 billion increments.

After all, the largest market share in China is still offline.

Therefore, in the case of the Tmall store alone, although Qiao Fei's family surpassed them, the total amount of little mice still exceeded Qiao Fei's.

The data analysts in the company have been following up, calculating, snacks, as of October, Qiaofeijia snacks are about 4.3 billion.

There is still a big gap between them.

It's just that after the Double 11 goes on sale.

Qiao Fei's family suddenly sold 1.8 billion, this number, no one expected.

Later, the operation department reviewed and came to the conclusion that the Doushou channel brought many new fans from passers-by, and many videos of Qiaofeijia became popular, and brand search terms began to soar at the end of October.

Although the performance of Qiao Feijia was also growing during that time, it was far from the growth rate of the brand's hot search.

originally thought it was a wave of Internet celebrity traffic, but in fact, it was constantly pulling down the traffic conversion of Qiao Feijia.

Unexpectedly, this last wave of traffic, it seems that most of them have become add-ons, and these hot flows have actually added products to the shopping cart.

Therefore, this is the reason why Qiaofeijia's performance has far exceeded its peers during the Double 11 period.

They also want to copy it, but after seeing the content, it is too difficult to copy it

At most, it is to shoot more videos of product ingredients, and what international awards such and such snacks have won.

It's just that after these videos were sent, the splash was very small, and even if money was invested, not many people watched it.

On the last day of Qiaofei's Double 11, even if it hasn't started yet, it is estimated that it can sell for three or four hundred million, or even more.

In the remaining 19 days, sell another six or seven billion?

In other words, in November, Qiaofei's single snack is estimated to sell about 3 billion?

If this trend continues in December,

In the past 2 months, only through online, there has been a big turnaround?

This year is the first year they have been listed, and they are known as the first snack stock, and it has only been on the market for a few months, and the first one is gone?

When the stock is not allowed to fall on several floors?

Therefore, during the period of Double 11, their marketing expenses have increased again and again.

The intensity has also been repeatedly expanded.

For the sake of that, that is, to rush, not to lose.

As for the good family

"Everyone, let's put down the work at hand, now, most of the backstage has been locked, and there are very few things we can operate.

"On the last day of Singles' Day, I know that everyone is very concerned about the growth of Qiaofeijia during this time. That's why it's stressful."

"Actually, during this time, I was also thinking, thinking about how to deal with it, and finally, I had a little bit to share with you."

"What about us, what about the horizon, let's be bigger, don't just regard the Qiao Fei family as an opponent. Actually, we owe even more gratitude to the Qiao Fei family."

"The market for casual snacks is huge, so big that it needs a lot of brands to fill, we can do our best, in fact, we don't have too direct competition with Qiaofeijia, after all, their things are indeed too expensive."

"Of course, it's not a derogatory term, actually, we know that their stuff is really good. But the price is there, and there are actually only a few people who can afford that price."

"In fact, the consumers who are ignored by the Qiao Fei family are the real majority?"

"Moreover, have you noticed that because of the hot sales of Qiao Feijia, the overall unit value of snacks has been increasing. Many of the top items in the category, those low-cost and low-quality products have disappeared."

"This is our chance."

"Qiaofeijia's products are mainly aimed at the daily high-frequency purchases of high-income groups."

"And we, for those middle and high-income groups, this is the best quality consumer group in China."

"In fact, there are many examples around us, such as some luxury cars that boys like, or some cosmetics that girls like, the parent company is a parity company or is acquired by an at-price company."

"Therefore, we must also have confidence, grasp our own rhythm, do a good job in every product on hand, don't mess up, the future is uncertain, everything is possible."

The boss spoke calmly and seductively on the stage.

Let the employees present at least at the moment be a lot more active at once.

I also saw the direction of the work.

"The future is promising."

Some people even clamored that the Qiao Fei family would be acquired in the future.

The boss of the good family walked over with a smile, patted the person who said these words, and said, "Young man, I am optimistic about you, come on."

As for the Baicao family.

Comparatively speaking, there is nothing to say, although it is the third in the industry, but it is under the fence. Moreover, among the current online brands, if it is said that the little mouse and the good family can still fight, and the sales of the bridge Feijia are compared with the Qiaofei family through omni-channel, they may not lose.

Then their family, this time it is absolutely certain that they will fall out of the top three echelons.

Even the current parent company has given "strong" support

But there is still a clear gap.

And recently I heard that there are people talking about it again, and the brand may change hands again.

Therefore, the company's operations department has to think not only about operations, but also about the future.

If the new owner retreats these "incompetent" ministers, what if they are rectified.

People's hearts are panicked and their minds are chaotic.

However, no matter how panicked people are, e-commerce people, big promotion nodes like Double 11 need to work overtime.

They are no exception.