Most of the people in the operation group are still insiders, so you have to know that Qiao Feijia's performance is not easy and cannot be replicated.

In the beginning, there were more people who followed and talked a lot, but then they talked less.

Because the distance is too far.

This time, the various head brands are more topical in this Double 11.

Other homes are boastful, but Qiaofei's house is the highest "official" certification.

The dramatic results brought a ridiculous conversation.

And the Qiao Fei family never promoted this. At least the store's homepage, detail page, and official media have not seen any publicity.

If I didn't know that Qiao Feijia is the only member of the billion club in the snack industry, I would have thought that Qiao Feijia would not sell well this time on Double 11.

Others on Double 11 are concerned about the hot sales of Qiao Fei's snacks.

The overall performance of Qiao Feijia.

The ranking of the Qiao Fei family.

Wu Zhou's focus is on convenient fast food.

This wave of convenient fast food sold 290 million in Tmall stores.

At the same time, it also sold 80 million on JD.com.

are all absolute op1 corresponding to the category.

And it is an op1 that is far several times higher than the second place.

However, outsiders look at the excitement, and only Wu Zhou himself knows how much it has spent.

Convenient fast food, nearly 25.13 million precise traffic has been invested in the Tmall channel, and JD.com is 7.11 million accurate traffic.

The output of this part of the traffic is about 200 million revenue, and the output brought by the rest of the organic traffic.

This output ratio is not even comparable to that of department stores.

After this wave of Double 11 is over, as long as it is the fast food category where Qiao Fei's family is located, it has become the absolute first place in the monthly sales list.

Just like the instant rice series, after this wave of Double 11 at Qiao Feijia, the monthly sales of many sets of mass-sold products have reached 10+, and the sales of single tasting fresh packaging have even reached 20+, but the second place has been directly cut off to about 3+.

And the customer order is very low, the average customer order is about 13.2 yuan.

The average customer order of Heqiao Feijia is 51.7, and the actual gap is greater than the difference in the number of sales shown.

However, although the gap is large, because of the leadership of Qiaofeijia, the industry has been in a stage of rapid growth, and the month-on-month growth in the last three months has been as high as more than 20%, as for November, this wave of outbreaks, the initial estimate has to be several times.

As a result, the original production base was further expanded, and even the storage base was further expanded.

Directly purchase ready-made cold storage storage, or cooperate with SF's cold chain warehouse.

In January, because of the explosion of sales, Wu Zhou came to a more radical expansion.

The reason is very good, the market prospect is "sunrise", the growth is rapid, the company's development needs, and the future is promising.

Next.

Next to Qiaofei's convenient fast food processing plant.

Liu Yatao is busy sending goods for Double 11, and some OEM partners choose to ship directly from him.

During this period of Double 11, nearly 1,000 copies can be sent out every day, not much, but not a lot.

"Pulling so many goods, it seems that their family has sold a lot of them on Double 11 this time." The Shentong guy looked at the semi-trailers marked with the word SF with a little envy.

Liu Yatao's side is more than enough for him to come once a day, but Qiao Fei's factory and SF Express's car seem to have never been broken, one after another.

However, it is a pity that Qiaofeijia has only negotiated a strategic cooperation with SF Express.

"Qiaofei's factory was my family at the beginning, and I followed many factory facilities in the early days." Liu Yatao said, but his tone and demeanor were slightly complicated.

Shentong guy was a little surprised by this news, on the surface, the two factories, in addition to the adjacent warehouse, other aspects of hardware facilities, as well as production volume, there is no comparison.

"Mr. Liu, the real person doesn't show up, so why did you break up in the first place

If you don't break up?" The Shentong guy didn't continue.

"Alas, these are all painful memories, so let's not talk about them." Liu Yatao waved his hand, and he just said something about it. Again, it was to rub salt into his wounds.

Qiao Feijia's performance is becoming more and more prosperous, and his side is diametrically opposed, at the beginning, the order volume on both sides is "about the same", but his side is declining a little bit, while Qiao Feijia's factory order volume has been growing.

Especially during the period of Double 11, it is a 24-hour non-stop work. As for him, the business volume is now less than half of what it was back then.

At the beginning, Liu Yatao and his partners will still insist on the raw material process and cost, and if it is poor, it is low, and it will not be done.

But one by one, Party A left, and the production line was not saturated, so he had to let go of his persistence.

But the result has only been stable for a few months, and those partners, sales, and orders have been declining.

The current production order volume of Liu Yatao's factory is less than about 70% of the original peak.

It's okay, but that's all.

There is no comparison with the Qiao Fei family.

The words of the Shentong courier made him have to fall into the hypothetical, if he didn't have a short-term vision and Qiaofei's bulk goods, then such a large shipment volume of Qiaofei's family now must be his own.

The more he thought about it, the more uncomfortable he became, Liu Yatao turned around and walked to the office in the warehouse.

"Jingle bells." The very crisp voice is Liu Yatao's mobile phone call prompt tone.

"Mr. Liu, our Mr. Wu has recently expanded the factory, do you want to consider this factory, 2000."

"I'll give you an answer in the next two days."

Liu Yatao hung up the phone, looked around, and then looked at some WeChat messages sent to him by brands on his phone.

There are expediting goods, there are those who want to negotiate the price, there are those who apply for activity fees, and those who deal with after-sales.

"Do you want to sell it?" Liu Yatao lowered his head and muttered to himself, slightly distracted.

At the same time, the battle reports released by Ali in major media, in the operation group, are a bunch of operations blowing water and envy.

But in the eyes of many people who eat melons.

Not necessarily.

Although Qiaofeijia is currently the first in the officially certified industry and the first in sales, in terms of coverage, it is far inferior to the top three.

They have a lot of orders of less than ten yuan, and the price is very close to the people, while Qiaofei's house is at least three or five times the price, or even higher.

Even with tens of millions of members, the actual proportion of consumers in the country is less than 1%.

"IQ tax brand, other people's things of more than ten yuan, their family sells hundreds, heheda, this kind of business should go out of business quickly."

"A brand dedicated to IQ testing."

"I never buy Qiao Fei's things, it's obviously a state-owned brand, but it's so expensive, it's more expensive than imports, it's outrageous, vampire."

"So, imported ones can be sold expensively, but domestic ones can't?"

"No, I think Qiao Fei's hand shakes his hand and says it very well, and many experts praise it."

"I'm paying you to come, and you can't write the manuscript in advance. You smash the field, who will invite you in the future. 「

"You also believe the words of the brick family."

"I don't believe in experts, I don't believe in what I see, I don't believe what I eat in my mouth, but I want to believe what you say?"

"S thing, let's eat your Qiaofei family."

"Good quality and low price is a false proposition, if good things must be cheap, then what can be expensive?"

"I don't know about other brands, I've bought Qiaofei's things many times, and I have everything I eat, so I can only say that you get what you pay for. I think it's expensive just because you're not their target customer."

"It's good things, it's normal to sell them expensive."

"Haha, it's just a domestic brand, so let's let you guys collectively show you a connection, someone eats wire, moths, and maggots."

As soon as this comment appeared, more than 300 appeared at once

Likes, instantly let this comment top this video, the upper level of the news.

Then, the extended comments of this comment soared at a speed visible to the naked eye.