The major head merchants are nervously waiting for the official arrival of Double 11 at the moment, of course, there are also many consumers, and the bedroom is still brightly lit at this time. 0:00 arrived.

A master bedroom in a certain city, a woman in pajamas, staring at her phone, waiting for the time to come.

"I want to pay, why is it stuck." The woman complained, click in, out, click in and out. There are so many things in the shopping cart that there are discounts just a few minutes ago, and they will be gone later. She was in a hurry, but this broke the system

Because the woman was angry, she moved too much and woke up her husband.

"Wife, don't be in such a hurry, the first few minutes will definitely be stuck, and it will be fine later." The man said with his eyes closed, his voice revealing a little helplessness, I don't know if I thought I was talking in a dream.

"But it's only ten minutes before the discount."

"Generally, the biggest discount is the first hour and the last hour, if you don't catch up at this time, let's talk about it in the evening, there is no need to stay up late."

"What if it doesn't in the end."

"Okay."

The man was a little helpless, closed his eyes again, and squinted.

Another family

"I bought this, I bought this. Is there anything else missing?" Looking at the things to be bought recorded in the small book, as well as the things that have been bought in the order, I compare them one by one, very seriously.

As for her man, he was asleep.

"Whew, Whew"

Singles' Day isn't necessarily the best price, but it's definitely the one with the most atmosphere. In fact, when there was only one day on Double 11, the atmosphere was stronger, but Jingdong engaged in a strategy of lengthening the front several times and comparing performance.

In order to ensure that the "first" position is not snatched away, it can only be followed, and the performance of eleven days is not comparable day by day.

Especially the first hour, followed by the last hour.

At this moment, everyone in Qiaofei's office and the operation department have smiles on their faces, because the constantly beating numbers are so happy to watch.

If you don't have enough customer service, you'll be tired.

At 0:15, I went to the hall to find Liu Bin.

"Mr. Liu, there are many consumers who are very strange, just consulting and not buying, our side is a little insufficient."

"What are the main questions?"

"For example, I asked when the goods would be delivered, what express delivery would be sent, and then I asked what the production date of the product was, what raw materials were, and the questions were very detailed, because most of them were new customers, so everyone replied seriously, but later I found out that these people only ask questions, and sometimes after asking this and that, it doesn't look like buying something at all."

With just a few details, Liu Bin can feel that these people are not normal consumers.

"It's okay, transfer these people to the after-sales department. Also, set up auto-replies for repetitive questions."

"That's a bad trick." Liu Bin smiled a little.

1:00: 256 million sold, a new high.

Everyone was quite excited.

"250 million were sold in this hour, and 50 billion must not be sold in this day."

"You can actually go on and on, 5 billion a day, isn't it 1.8 trillion a year."

"Yes, yes, then when our company goes public, it must not be worth trillions, our old employees."

「.」

Overtime on Double 11, in fact, is very rare.

A group of people don't have much to do at this time, and the atmosphere is still very relaxed when they see the performance constantly beating rapidly.

There are also some people who are buying and buying at this time.

On this day, the e-commerce people have joys and sorrows.

Not all e-commerce companies have such high growth as Qiaofeijia.

To achieve such high growth, it is not known how many times the effort and marketing expenses will have to be paid.

It's just to make the numbers look better.

The next day, November 12th.

Double 11 officially ended.

Some eat melon groups

Everyone, I want to see how much Ali has sold this year's Double 11, and by the way, I will show my Double 11 results.

And the Qiao Fei family at this moment.

Qiaofei's Double 11 sold a total of 2.728 billion in 11 days.

The Jingdong channel sold 691 million.

The Tmall channel sold 2.016 billion.

hundred million

(The WeChat public account has tens of millions of followers, and only 20 million in revenue, not that there is no greater potential, just because the main purpose of the private domain traffic of the WeChat channel is not shopping, but mainly for publicity and maintaining old customers.) The e-commerce sales team has not yet been fully built. ）

Among them, Tmall channels.

Instant food: 291 million

Department store sales: 391 million.

Bird's nest sold: 46 million

Snacks sold: 1.288 billion

The shops branched off, but the tallest store was the main store, which was the main store that served instant food, snacks, and sweets.

A total of 791 million were actually sold, which is less than the threshold of one billion, but Ali has included cakes, department stores, and convenient fast food.

After all, they are all sub-brands of Qiaofei's family.

Of course, it's a whole.

Of course, as for the little mouse, this time it is a big celebration, and the total performance of a single store is in the first place in snacks.

On the last day, he sprinted wildly, and finally sold a total of 728 million on Double 11.

In fact, if you look at the store's revenue alone, it is still the first in Qiaofei, after all, the head office is not just a snack.

At the first moment of the end of Double 11, the boss of Little Mouse frantically advertised on major channels.

Shake hands, Sina, WeChat public account, Xiaohongshu, almost omni-channel, crazy push news.

They have been the number one "Internet celebrity snack" since the beginning of their existence, but this time seems to be the most important.

However, their propaganda has only been sent out for a short time, and it is still hot.

The details of Ali Tmall's record release were released.

The total turnover of Tmall was 268.4 billion yuan.

299 members of the 100 million yuan club.

Billion clubs, 16 in total.

The main brands involved in the categories are digital home appliances and sportswear brands.

Little mouse, good family, they are all in the 100 million yuan club.

Qiao Fei's house, the cake hand is also there.

At the same time, the Qiao Fei family is still in the billion-level club.

It is also the only snack brand in the billion-level club, the only one

"Little Mouse, the first place in Internet celebrity snacks, Liangjia, the first place in high-end snacks, Qiaofeijia, the only billion-level club member in the snack category. So, who's really number one, hahaha."

"You don't hit people in the face."

"Qiaofei's family is officially certified."

"Real revenue first."

"The Qiao Fei family is too fierce, this company seems to have only been established for more than two years."

"If this rate soars for another year or two, their boss will not become the richest man in China."

"What do you think, when the plate is small, you can run with a little force, but when the plate is big, you need more. It's like a joke that our country has a billion people and a small country with a few million people, and the growth rate is compared to the per capita rate."

"It's all a fighting company, and they have the ability to sell abroad."

"Don't, either. You can do it, you can do it. Try it every two years and see if you can build a 10-million-dollar company in China."

"Haha, good upstairs."