Chapter 144: Review

"There is no "double standard", the ingredients are the same at home and abroad, and the cocoa butter used in Korea is also substituted."

Green Friends Group held a press conference, and after the press conference, several big Vs on the Internet reprinted it simultaneously.

"Green friends clarify: 'Double standard' is a rumor."

Little by little, the heat was stirred up by the Green Friends Group.

Some mainstream online media channels have even followed up.

So the answer is, like, maybe, indeed, probably the same?

But even if the rumors are really refuted, and the momentum is huge, it costs a lot of money.

It has also reached a lot of consumers.

Just look at those videos again, the comments under the news

"A few years ago, I ate something from a green friend. I thought the brand was okay, and the taste shouldn't be too bad. As a result, the hard chocolate that could not be melted was spit out in an instant, obviously a very poor raw material, no doubt about the cocoa butter, and then look at the packaging, it is undoubtedly confirmed, and this cream, including the part of the cake, has a sweet, cheap creamy taste, and a fake chocolate flavor. In the end, I threw it all away, and told my family not to buy this again in the future, and advised everyone not to eat foods that contain cocoa butter substitutes, as well as hydrogenated vegetable oil, shortening, refined vegetable oil, and margarine!"

"Talk about it, Qiao Fei's things can be bought with your eyes closed."

"Green friends use margarine, trans fatty acids, which are very harmful to the body, and people should pay attention to the ingredient list when they buy things."

"Well, I didn't know it was Korean, and my son has been eating it. Won't buy it again. I told my son yesterday that they won't buy it again."

"I've always felt that Koreans can't be trusted, so I try not to buy Korean products, such as mobile phones, I don't buy Samsung, I just bought Huawei."

"How many don't buy it? Some people are like this, they talk better than anyone else, and they don't remember anything when they do it. 「

"I really don't buy it, I eat it all from Qiao Fei's, if you don't have money, you won't eat it." It's not a meal, it must be eaten. 「

"This thing doesn't eat a bunch of substitutes, a box is more than a dozen yuan, and some people don't know what to wear if they don't wear Adinaike, and they are reluctant to throw away hundreds or thousands of dollars to buy. When I saw this news, I realized that I still have green friends at home, and I threw away the garbage at night, which was originally junk food."

Kim so-jae has been staring at the feedback since the press conference.

Offline feedback can't be received in the first place, but these online comments can be seen quickly.

I didn't think that the revenue of nearly 10 billion yuan in Huaxia a year, and it was just a rumor, it was all a rumor.

Why are these bad reviews, is there really no loyal old customers?

"It's fake, it's all fake, someone must be deliberately targeting us, impossible, absolutely impossible." Jin Xiujie thought to himself.

But this matter has to be followed up.

I found the company's public relations department and asked them to find those trolls and brush up the praise, and they had to brush up the praise as soon as possible.

Money is not an issue.

However, when the Green Friends Group contacted the water army.

Those rumor videos, as well as the video of refuting rumors, are on fire, on fire.

even rushed to the top three on the popularity list.

Some videos have even reached the level of millions of likes, but whether it is a rumor video or a rumor-refuting video, the head comments in the comments are those that say they are not delicious.

The number of likes can reach more than 100,000, firmly ranking at the top.

Of course, some big V videos, after all, collect money, this kind of evaluation will still be deleted, but it can't be deleted.

And with the fermentation of time, many viewers are disgusted with this matter.

"Take it."

"I always thought you were more fair and objective, so I paid attention to it, but I didn't expect this kind of stick company to collect money."

"The news of people's refutation of rumors has just been announced, and your forwarding and follow-up will come out, it's really timely, and you can collect a lot of money."

A blogger with 612 followers, because he helped Green Friends explain, lost 28 points that day, and then dropped 36, scared

He had to delete the video the next day.

Then I went back to the original way and did some other videos.

"Tell the company, don't give me the list of this kind of enterprise in the future, more than 600,000 fans, how long will it take to get it back." By "

Public opinion is still fermenting, but it is not towards the good side that Green Friends Group thinks, but the bad side.

Park Dahong scolded Jin Xiujie again, and asked him to hurry up and think of a new way, and he must minimize the impact of this matter as soon as possible.

On the same day, Lvyou Group also announced the company's new product plan on the public platform.

"Green Friends has developed a new pastry product that does not contain cocoa butter substitute and uses animal cream"

The price was not announced, because these products were a temporary coping strategy that Jin Xiujie came up with, and he just hoped that through this kind of news, the impact would be weakened as much as possible.

But

This wave of dealers was hurt a lot by green friends.

Sudden unsalable, even if Green Friends want to manage the after-sales, they can't afford it.

At most, it can only give some compensation, and the form of compensation is also in the form of replenishment.

For example, if there are 10 goods, compensation 2, and the next time you buy goods, you can buy 2 more free goods.

outcome

For example, Wang Yan's family was originally pinched and sold, but they could barely sell it.

But now, sales are falling again and again, and it feels almost dispensable.

"The goods can't be sold, I continue to buy, and I was kicked in the head by a donkey." After Wang Yan hung up the phone, he scolded and said.

"Notify all channel operations to clear the goods of Green Friends, and their goods will not be sold in the future." Wang Yan said angrily.

"I promised to give a batch of replenishment, and when the goods in the warehouse are almost cleared, you can remember to ask for it." Anger is anger, but you can't be angry with money.

Of course, not all dealers are so willful with Wang Yan.

Some dealers still want to give it a last try, because the vast majority of consumers don't have a long memory at all, and after this wave of trends comes, they will sell it later.

So since there are so many goods pressed, and they can only replenish the goods, let's go in some more, talk to offline procurement and sales, and spend money to buy a pile.

"When the New Year's goods are sold at a discount, they should be sold out."

At the same time, Qiao Fei's family was doing a review of Double 12 during this time, summing up experience, copying advantages, and making up for mistakes and omissions.

In preparation for the New Year's Festival.

The strongest outbreak of Double 12 this time are the two self-operated platforms.

JD.com and Tmall supermarkets.

The company's overall outbreak is 5.2 times, while the final statistics of the two self-operated platforms are 6.9 times.

The total performance on the day of Double 12 reached 720 million.

As for diapers, the last nearly two hours of frantic acceleration sprints.

A total of 51,000 were sold throughout the day, and nearly 750 or so were sold in a single day.

JD.com sold 31,000 orders and Tmall sold 29,000 orders.

In all channels, 111,000 orders were sold in a single day, with a total output of 1.6k per day.

Only totaling the performance of the day, baby-friendly diapers are the first in the industry of Tmall ultrasound.

It will not be surprising that in 2019, Qiao Feijia's total revenue will exceed 10 billion, and it is estimated that it should be about 10.3 billion.

It is more than 700 million more than Wu Zhou's original estimated annual revenue of 9.56 billion.

Of course, the most important thing is not to increase these 700 million, but to break 10 billion.

After all, Little Mouse, known as the No. 1 casual snack brand online, has been shouting that the goal this year is to exceed 10 billion in sales.

At the time of this full-year estimated sales.

A smile appeared on the faces of all the operations.

However, Wu Zhou was very indifferent.

"Mr. Wu, our initial target for January is about 2 billion, and we can try to sprint to 2.5 billion." Liu Bin finally reported a target sales for the New Year's Festival.

Just no

After Wu Zhou listened, he shook his head.

"That's not enough."