Inside an office building in Zhuhai.

At noon, it is unlikely that you will go back to eat.

Some people are eating a boxed lunch brought by home, and some people want to eat takeout, but at this time, everyone will take a little time to open the takeaway software and see if there is anything delicious or delicious.

"Is Ms. Yang here?" A delivery man in a yellow uniform suddenly arrived, holding a mobile phone tentatively, and asked everyone in the house, scanning the audience to find the owner of the delivery as quickly as possible.

"Mine, mine." The one who was called Ms. Yang was a delicate woman thirty years younger, who happily walked over and took the express.

Then I can't wait to open it.

"Xiao Yang, didn't you bring food from home, why did you order takeout." A colleague asked puzzled.

"Hehe, I just looked at it blindly, and suddenly found that Qiao Fei's pastries were sold, so I ordered one, haha."

It's just that after Xiao Yang said this, the others in the office were surprised.

"Didn't Qiao Fei's pastries be sold online, and the store was opened offline? How does it taste?" Someone walked over directly, and her colleague Xiao Yang also gave her a little.

"Well, it's that taste, it's delicious, I feel like Qiao Fei's pastry is the best I've ever tasted."

"Haha, yes, after I ate their pastries once, the others couldn't eat them." Xiao Yang said with a smile.

"You two are so annoying, and you want me to break the bank."

"Xiao Zhang, let's fight one."

"I'm going to fight too."

「.「

At the moment, those urban white-collar workers who are in the supermarket delivery range, or those who want to eat pastries and have just opened the takeaway app, Qiao Fei's pastries will be accurately pushed to them as soon as possible.

It's only for a while, though.

"I'm sorry, ma'am, that Qiao Feijia pastry you ordered is out of stock, can you please return it, or can I replace it with another one for you?"

"It's out of stock, don't put it on the table."

"I'm really sorry, the product just hit the shelves, the inventory was not enough, and it was sold out all of a sudden."

"When will it arrive next time?"

"At the earliest, it will be on the shelves in about 2 days."

"Okay, order more."

"Yes, sir. We apologize for the inconvenience and hope you will visit us next time."

Another 3rd.

Looking at the words that are still sold out on the app.

I was a little angry, because I thought that since it was available offline, the price was about the same as online, and it would take about 2 days to buy something, so I didn't buy it.

Just buy it on the spot when you want to eat it.

But I didn't expect that 3 days have passed, and it hasn't been put on the shelves yet.

Isn't that a lie?

She's more serious.

Directly find the customer service 3 days ago and give him after-sales.

"Why haven't Qiao Fei's pastries in your supermarket been on the shelves yet, didn't you say that they would arrive in 2 days, but now it's been three days, why haven't they arrived yet?"

"I'm sorry, ma'am, the order arrived yesterday, but it was sold out in just over an hour, and we're already placing additional orders, so I'm sorry."

In fact, the after-sales side is also speechless.

Two times before and after, in two days, her job was to apologize to consumers and look forward to understanding.

I've never done this kind of thing before, and at most there is an occasional shortage of stock.

It was sold out on the shelves, and those who didn't know thought it was sold at the original price of Moutai.

"No, I have to give feedback to the purchasing side about this matter, order more, I don't want to call and apologize for this kind of thing."

Purchasing Department.

Lao Jia looked at the sales list in the company's system and was a little speechless.

I thought it was a mistake on the front end cabinet group, so I called directly.

"That Qiao Fei's pastry, you check, I only ordered 10 boxes, didn't it just arrive yesterday, how many days

It's out of stock? Is there a mistake?"

"No need to check, no mistake, no mistake, this thing was sold out when it hit the shelves, and it was sold out yesterday. Let's hurry up and order some more."

"What the hell, sell out when it's on the shelves? What are you kidding, ten boxes, the purchase price is more than 10,000 yuan, and they will be sold out when they are put on the shelves?"

"Why am I lying to you, I still have three shopping guides here, and I want to be transferred to Qiao Fei's side."

"And how much do you need over there?"

"300 boxes."

「. Do you think it's possible? A product that has just been put on the market, even if it sells well this time, is accidental, in case it suddenly sells badly later, what should I do if this thing smashes into my hand. Forget it, I'll order 50 boxes, and then sell and see. 「

"Okay, then you hurry up."

After hanging up the phone, Lao Jia was speechless.

He had an impression of Qiao Fei's family, after all, he was talking to Xiao Li about it because of the high price.

"It's so easy to sell," Lao Jia whispered softly, but he didn't know what he was thinking.

In fact, offline supermarkets are not only selling pastries, but also those department store products and masks.

However, relatively speaking, the user group of pastries is larger, and they can achieve high-frequency repurchase, thereby increasing brand sales.

No matter how good the online popularity is, no matter how much it is sold, in the end, online is different from offline.

Since the layout is offline, there must be real performance, otherwise, these supermarket channels will not pay attention to it.

In just a week or so, 97% of the supermarket and convenience store channels have placed additional orders, or even multiple additional orders.

As a direct result, some of the more "passive slacking" channels have instantly become very positive.

After all, no one is going to have trouble with money.

As for these supermarkets that have placed additional orders, the department managers of individual supermarkets are very optimistic about "Qiao Feijia", and even added a pile for free to put Qiao Feijia's things in a more conspicuous position.

Of course, the results are good.

As for Wu Zhou, he is not stingy, and major offline channels can give a certain amount of free tasting.

Of course, at the same time, Wu Zhou's masks also began to enter major supermarkets one after another in this process.

From an online perspective, Wu Zhou's masks are not cost-effective, but offline, the price gap is not so big with those miscellaneous masks.

Wu Zhou in Wuhan is pushing the video of the mask to the greatest extent during this time, only hoping to push it to some people.

A doctor classmate in a chat group.

"Guys, there may be SARS, you guys pay attention to this when you go out, and wear a mask."

"It's really fake, Lao Li, don't be kidding, this is a little scary."

"That's it, you have to be responsible for what you say."

"Are you sure?"

"I'm already typing the virus, I'll tell you as soon as it's confirmed, but you also know, it's pretty much the same, you usually pay attention."

"I'm Cao, then I'll hurry up and get some masks, then you, the front-line, also pay attention."

"Oh, understood."