Chapter 146 Supermarket Sales

&000 million In fact, Wu Zhou also felt that there was a high probability that it could not be completed.

But it doesn't matter, in fact, it's just a matter of stocking up.

In previous years, the performance of enterprises in the New Year would decline sharply, and the sales volume after the year was far less than the previous year.

But after all, 2020 is a special year, in addition to masks, some foods and small household appliances are selling out.

Masks sell well and are a must-have.

As for food and snacks, the name is for God, and when the time comes, a lot of offline consumption will be helplessly transferred online, bringing the takeaway industry and the hot sales of the e-commerce industry.

As for small household appliances, it's not normal to have nothing to do at home, do some baking or something, and be idle anyway.

Because of the hot sales of Double 11 and Double 12, Wu Zhou has once again increased the reserve of raw materials such as masks, and the factory is still in full production.

And because Wu Zhou asked for too much of it, the purchase price of raw materials was 57% more expensive than at the beginning.

As a direct result of this, the production capacity of source material suppliers has increased, and the cost of manufacturers has increased rapidly.

to the end of the terminal price increase.

Double 12 was supposed to be an event, but most of the masks in the entire industry were mainly based on price increases.

Of course, Qiao Fei's family is an exception, and Qiao Fei's mask has not increased in price.

And because of the comfortable wearing experience, among those who need to wear masks on weekdays, a word-of-mouth effect has gradually formed.

The first time I got the mask, it was a gift from Qiao Fei's family, but when I wanted it later, I bought it separately.

And how big is this part of the population?

The three masks, taking advantage of this wave of Double 12 performance sprint, the monthly sales of all channels have broken 100+.

In the silent time, Qiao Fei's mask shows that it has entered the first echelon of the industry.

And during this time, some masks have also been recognized by some medical staff in the medical system,

They have to wear masks all day long, and the protective properties of the masks are very important, but comfort is just as important, after all, they still wear them for a long time every day.

This time into the group offline channels, food is the big head, and masks are also rolled into the channels of major supermarkets and convenience stores across the country.

But there aren't many of them, and it's almost the same box by box.

Although this time it was very popular, Qiao Fei's family has gained initial popularity.

This alone has surpassed most brands.

So give it a try.

But after all, there is no real experience of offline consumer recognition.

Although there is overlap between the consumer groups of offline channels and online channels, the differentiation is also obvious.

It's like offline supermarkets, many of them are now visited by those aunts and uncles who have a lot of time.

The biggest feature of these uncles and aunts is that they have a lot of time, and they like to take advantage of a little bit or something, and they like to buy those special things

Of course, it doesn't mean that the offline consumer groups are all uncles and aunts, but most young people, students, people who have no money and no spending power, and people who have worked don't have much time to go to offline supermarkets to consume, so online shopping has become the first choice.

Of course, there are some post-70s and post-80s who are not accustomed to online shopping, and the biggest characteristic of this part of the population is that their careers have matured, their jobs are stable, and their lives are stable, and they will buy what they need from offline supermarkets.

Therefore, in general, the main customer groups are some middle-aged and elderly people, a small number of young people who need emergency needs, and some middle-aged people who are not used to online shopping.

Therefore, after Qiao Fei's family lays offline channels, there is a high probability that it will bring a wave of considerable increments.

Secondly, the two media capitals that newly financed Qiao Fei's family also began to vigorously promote Qiao Feijia's advertisements during this time.

Of course, Wu Zhou will also help.

Located in a shopping mall in the center of ZH city supporting supermarket.

Supermarkets

The promoter put Qiao Fei's products on the table and placed them in the lower position of the middle layer, the position is still good, of course, the better position is the one on the top.

"Today's young people are really willing to spend money, I heard that this thing sells very well online, don't they all say that things are cheap online, how can such an expensive thing still sell well. Do you think we can sell this thing in the supermarket?" Sister Liu, a promoter, said while placing things that she had listened to the young floor manager.

"I don't know, if it were me, I wouldn't buy it, but the packaging is good, and it should be okay." The promoter Xiao Wang smiled, her monthly salary and various performance bonuses were all added to less than 5,000, and the expenses in Zhuhai were still large, so she was reluctant to buy such an expensive thing.

"It's really good packaging, *** shopping guide for so long, this packaging of its house is the best I've ever seen, mainly very beautiful, it looks very clean and comfortable." happened to be at the place where she first went to work, and there was no one, so Sister Liu carefully looked at the outer packaging.

"yes, maybe that's why it sells well online."

"But what's the use of this, the packaging has to be thrown away, and what you eat is still the most important thing." Sister Liu continued.

The two chatted and chatted, and it was time for the supermarket to open.

Some aunts and uncles entered the supermarket in the first wave.

From time to time, I will pass by and see it, but most of them are attracted because of the clean and comfortable appearance.

But in the end, I left because of the price.

"What a broken thing, selling it so expensive, robbing money." An aunt glanced at the price tag only, and left with words in her mouth.

Of course, there are also people who know the goods.

"I think I've seen this sign on my phone, alas. Girl, is this delicious?"

"It just arrived today, and I don't know." Sister Liu responded with a smile.

"Oh, forget it." After all, it's not cheap, and the aunt finally took a look and left. If it's a few dollars, then you can buy it, but if it's dozens or hundreds, you have to think about it carefully.

Money doesn't come from floods.

Correspondingly, the green friend video not far away is being frantically discounted.

"Auntie, this is an event now, 9.9 buy one get one free, it's very cost-effective." The promoter of the manufacturer, when someone comes over, he will go to solicit customers, after all, there is a commission for selling a copy.

"Forget it, forget it, my child specially told me not to let me buy this brand." As she spoke, she waved her hand and left, she didn't waste much time here, and she had to grab eggs.

Of course, there are many exceptions.

"It's all rumors on the Internet, it's an old brand for more than ten years, how can there be something, it's impossible for our country to sell it, don't you say it, and now the price is so favorable. I've sold several cases in a while." The shopping guide Xiao Sun is still very good at talking, but he has persuaded many consumers to buy.

"It's really cheap, I'll buy some after work." Sister Liu watched the activity of the green friends over there, and the sales were booming, and she also moved her mind.

But I'll have to wait a little longer to get to work.

In a blink of an eye, it was time to get off work, and the shopping guide of Green Friends not far away was already dry at the moment, but the effect was still there, and the goods on the shelves were all sold, and a lot of goods were moved from the warehouse.

In contrast, Qiao Fei's family only sold 8 copies.

But 7 of them were takeaways, and only 2 were sold in the store normally.

"How are your pastries selling over there?" Approaching the end of work, Xiao Sun asked with a smile, but he asked knowingly.