The last sales volume on the first day was 38,000 copies, with a total revenue of 7.19 million.

From a revenue point of view alone, it's still okay.

However, it is true that as many netizens say, it is good for others, but for Qiao Feijia's products, this first sales performance is actually Waterloo.

Some even openly came to Wu Zhou's account and turned on the mockery mode.

"The people's eyes are bright, and if you cut consumers like this, your conscience won't hurt."

"Originally, I wanted to buy a copy to try it, but when I saw this price, I was persuaded to quit."

"Thank you, Mr. Wu, for saving me at least 99 yuan, so that my wallet, which is not rich, can be spared."

"My wife originally added it to the collection, and she was going to buy it as soon as she put it on the shelves, but after seeing this price, she hesitated, and then I persuaded me a little and didn't buy it again, thank you."

"Mr. Wu, you are obviously a Chinese enterprise, why is the price so black, is it like this for capitalists, I thought you were not like this."

There are a lot of such evaluations in the comments, and it seems that this high-priced product has suddenly lost Qiao Feijia and Wu Zhou's good reputation.

As the most popular brand on major platforms at the moment, there is also a boss.

The search popularity of Qiaofeijia online can be described as ridiculously high.

Just like before the mask, less than half of the traffic of Wu Zhou's store had to be pushed by Wu Zhou's precise traffic, and when the big promotion was made, it wanted to sell more, and the proportion was higher.

And after the mask incident.

The performance of the entire store has doubled, not to mention the increase in traffic, which has increased dozens of times, and now the conversion rate of Qiaofei's store is even slightly lower than that of merchants at the same level, mainly because of the traffic.

There is no way, most of the traffic is passer-by fan traffic, and the proportion of buying is of course not as high as the original accurate traffic.

During this time, in Wuzhou's Tmall store, the lowest food category has been more than one million monthly sales, and the department stores are less, but the best monthly sales are also 10w+.

As the heated discussion grew, this high-priced product was quickly noticed by many food review accounts.

Inside an office building in Hangzhou.

A shaker operation noticed the news for the first time.

After a little data analysis, he immediately got up and walked to the boss's office.

As for the boss, he leaned on the office chair and fiddled with his mobile phone, and his feet were even on the desk, but after watching the operation come in, his feet and mobile phone were put down.

"What's the matter?" The boss asked lightly, and the whole company will not make money by shaking its hands, and of course its attitude is average.

Thinking of the beginning, my friend said that shaking hands is the trend, just like the original Taobao, as long as you find some ways, you will definitely make money at that time.

It was because he believed this nonsense that he recruited the operation of shaking hands in the company, as well as photography.

I even bought tens of thousands of yuan of various photography equipment, professional lights, and various shooting props, etc.

Anyway, it took almost 200,000 yuan in the past six months, but the actual output can almost be called 0.

The number of account fans has just exceeded 10,000 now.

But that has a gross use, the daily output is hundreds, not to mention the profit, this sales are not enough for an employee's salary expenses.

"Boss, Qiao Fei's family has a new one that is very popular, and the food evaluation account that the company has just started has been tepid, let's buy this and try it." Shake the hand operation said directly, in fact, he is also in a hurry, but the company is short of manpower, and he is actually a half-ass.

The account is not very good at starting from scratch.

"Qiaofei's family, what is it?" The boss still knows the name of Qiao Fei's family, or in other words, as long as he is an Internet channel, he is a minority who doesn't know Qiao Fei's family.

"Pre-made dishes, I see that many netizens have said that this thing is an IQ tax, saying that the boss of Qiaofei's family is cutting leeks. I think this thing is an opportunity, it's very controversial, and if it's controversial, there's traffic. Coupled with Qiaofei's things, it is a big IP for our snack evaluation industry. As the operator spoke, he switched the mobile phone screen to the product interface of the pre-made dishes, and then told the boss the reason for choosing this product.

And the boss slipped a glance at the price.

"Try it." The price from 99 is expensive, but it's okay.

"Which price do you want to choose?" I'm suggesting which package. Operation continued, but glanced at the boss as he spoke.

But the boss gave him a blank look.

"The popularity of this product is very good, and it is indeed very suitable for us to shoot videos, but I think, how many food bloggers have noticed this product? It's just us, there are hundreds, if not thousands, of our peers. ”

After the boss finished speaking, the operation lowered his head slightly, he didn't know this, of course, he also agreed with what the boss said.

After all, this video was seen when he swiped Douyin, that is a comment account, mainly for Qiao Feijia's product, sneering, the video has more than one million likes, and the number of comments is as high as hundreds of thousands.

The popularity is so high, and there must be a lot of people who have noticed this video.

"First of all, we have to put ourselves in the right position, our account is a small account, a non-current account, we have to compare the first level, or 2 layers, such as those 100,000 or hundreds of thousands of accounts, try to be better than them, as for the millions and above accounts, don't be too ambitious for the time being, can't compare. After determining the direction, the video we shoot must be staggered with the video of the head account. ”

"And what price do you think the head account will generally buy to test the product? Has this been analyzed? ”

After the boss asked, the operation was slightly embarrassed and didn't know what to say.

He sighed helplessly. "Forget it, you go to make an evaluation plan, think about copywriting, I'll place an order for these, and test them all once at that time."

Early in the morning of the second day, the cold chain arrived.

Everyone in the company surrounded them.

Hot news, everyone has seen it from the Shake hand channel.

Everyone is also curious about what is going on with such an expensive thing.

The outermost white hard plate shell has almost no logo on it, and the only logo is the brand logo, plus a courier label.

When unpacking the courier.

"What a big box."

"This cardboard box alone is estimated to cost twenty or thirty yuan. The quality looks good. ”

However, when I opened the carton, I found that the inside was an opaque plastic package.

There are buckles on all four sides, and after opening, you can open it directly by holding the handle.

After that, you can directly feel the cool air spread out inside.

"It's a lot of luxury.

This large plastic packaging inside is more like a storage box, and it is also a very good material.

This storage box alone, if you buy it in an offline store normally, it is estimated that one or two hundred will not be able to get out. Of course, this is the selling price, and the actual cost is actually half and half.

But even so, the cost of this package is also more than 100 before and after all the packaging costs.

Of course, part of the reason is also because this customer order is high, buy more things, and if there are fewer things, in fact, you won't use so much.

"If this is to buy 99 things are packaged like this, then I will definitely buy it, this is a storage box for groceries." Someone quipped.

"99, you should be able to get this little storage box here."

"That's okay, this little storage box looks very exquisite, and it feels like it's okay as a makeup box."

The whole package looks very good and high-class.

"It looks really good, but I don't know how it tastes."

"Well, don't spend all your money on packaging, that's why it's so expensive."

"Yes, if I really want a storage box, I can just buy it separately."

"Xiao Liu, how much did these cost?"

Looking at the exquisitely packaged dishes taken out of the box, someone asked.

"These are a single dish, this one sells for 199, this one is 99, this one is 199, this is a set meal of 999, this one is a set meal, these all add up to 3,000 yuan."

"Ahem, it's so expensive."

"These things are enough for a whole family."

"I can't afford to eat, and our family's food expenses for a month are less than 3,000."

The whole unboxing process, as well as the small talk of the employees, the photographer not far away has been recording, and not only the video recording, but also the live broadcast.

This is requested by the boss, in fact, the employees are not very happy to appear, but the boss strongly demands, and they can't help it.

At most, it's just a conversation with the photographer and try to avoid your big face.

At this moment, the title of this live broadcast room is "Live broadcast the unboxing process of Qiaofei's prefabricated dishes." ”

(End of chapter)