Chapter 341: Self-built E-commerce Channel - 'Youshi'
"In the past few years, we have witnessed the severity of food safety problems in China. From clenbuterol poisoning to Sudanese salted duck eggs, from poisoned lard to melamine milk powder, every incident is a test of trust in our country's food safety.
As a Chinese person, the person in charge of a food brand company that is deeply loved by Chinese people, I feel a great responsibility.
Recently, Aiying Group has encountered this food safety public opinion crisis, although our product quality can stand the test, but the public's concern about food safety needs to be really taken seriously! The people live on food!
As the founder of Ai Ying Group, I understood this concern from the very beginning. I know that only transparency and integrity can earn everyone's trust.
Therefore, I decided that our company will invest 10 billion yuan this year to help large, medium and small food enterprises across the country to carry out food safety measures!
First of all, our company will establish an open platform, all Aiying Group's food test reports will be uploaded publicly, using blockchain technology, we will store the relevant information securely in the cloud, consumers can easily query the test report of the batch of food through the QR code on the product packaging. The platform is open to all brands in the field of food and medicine free of charge!
Welcome all colleagues who are interested in food safety to make new contributions to our food safety in China!
Secondly, we will also be launching the Safe Food Program to grade our everyday foods!
We will use the company's AI technology, combined with cutting-edge food safety research, combined with our food quality inspection report for each batch, we will strictly grade the products.
This will not only give consumers a clearer understanding of the safety level of food, but will also push the industry to move towards higher standards.
I believe that through these measures, we will not only be able to solve the current crisis, but also contribute to food safety in China. Let's work together to create a more transparent and safe food environment for our health and that of future generations. ”
Wu Zhou's open letter was directly pinned to the top by the relevant account!
And the link to the project was also posted!
Synchronized to Wu Zhou's personal account, company account, company homepage and other channels!
On the same day, more than 6 million traffic was introduced, and many people were also curious, at this time, Wu Zhou wanted to make a name for himself!
And after going in.
The page is simple, or rather concise! The page has a name, too!
"Food"
There are two options in this interface,Small,One big,After clicking one in,A pop-up box will pop up,Whether it's a regular interface by default!
Many people subconsciously choose no!
Then test both options!
One is the product quality inspection report, and then subdivided, factory inspection, and third-party authority testing!
There are search terms on the quality inspection report, and the search terms can be searched directly based on the image or fuzzy text.
And under the search box, there are also traditional standard filter modes, according to the brand, product type, date option!
But for now, there are only all the products of Aiying Group!
Someone curiously picked them all! There is no screening. And then good guys.
At a glance, the total number of food testing reports of Aiying Group is more than 10w+
The other is the food safety program.
There is also a search box, which is almost similar to the search interface of an e-commerce platform!
You can search for related products in detail directly in it!
For example, let's start with casual snacks, then subdivide preserves, pastries, nuts, candies, and so on.
Below each product, there are detailed ratings!
First of all, the comprehensive score, if you want to know a little more detailed, just click directly into it, and there will be specific scores such as sugar, saturated fat, additives, nutrients, etc.!
Basically, there are four grades: A, B, C, and D, but specific values will be given after these ratings.
Grade A: Indicates the healthiest choice.
Grade B: Also a relatively healthy choice.
Level C: Consumers are advised to limit their choices.
Grade D: Not recommended for consumers.
In addition to food, so are drinks!
However, at present, Aiying's side has relatively few drinks, and the bird's nest health tonic that Lin Xian is responsible for developing can barely be counted!
But there aren't many products either
The whole website is still a little thin at present, after all, there are too few products!
But the products are available for purchase!
If you have a browsing user who logs in to the web page and binds your own 'Ai Ying Group' account, you can easily add it to the shopping cart on this web page, and then make a purchase like an ordinary shopping website!
On the same day, the related 'Youshi' APP officially landed in all Juchang mobile phone malls!
"This wave of operation 666!"
"I originally thought that Wu Zhou wanted to improve the quality of the entire food industry! I didn't expect it to end up being a deal!! ”
"Wu Zhou understands traffic! This wave of public opinion crisis was played by him into product promotion!! ”
"It's been a long time, so many shopping websites at home and abroad, and e-commerce. Alas! ”
"In fact, most companies, after they get bigger, want to engage in their own e-commerce channels, after all, this is insurance!"
"I really like this platform, not to mention the openness and transparency of all quality inspections, just the grading of all its products, I think it's great! Otherwise, before I bought something, I had to go to the product details page to find the ingredient list, and after reading it, I probably knew whether it was suitable for me or not! Now, I have a lot more peace of mind and can easily find 'clean' food! ”
"That is, those e-commerce platforms now, if I want to find clean ingredients, or good ingredients, I have to spend my old nose time to find them, at least this platform doesn't have to bother me to find, and I just tried an order! It also pushes me specific information, you see. There are health ratings and specific values for the products, as well as recommended daily consumption! As well as the date of production, and the quality inspection of the manufacturer and the third-party quality inspection report of the date! Finally, there are the daily storage precautions! And the content of this information can be customized!."
"Didn't you notice, although this is a 'shopping site', but it can be found directly through verbal descriptions, for example, I just said, I am going to travel as a family, and I want to buy some food on the road! Then it will ask further questions about how many adults and children have any taboos, what foods they like to eat, what are their budget requirements, and how long they are expected to stay on the road! After I answered them one by one, I made a shopping list for me. Don't worry too much!! ”
"Damn, can you still use it like this?"
"I tried it, artifact, and I can continue to modify the shopping list through dialogue in the future. It's too tmd, and the only problem is that there are too few products now! If only there were more! There are no drinks to choose from! ”
"Yes, there is very little water to drink, except for those in their own house, there is only Wahaha's pure water in it!"
"I don't want that many products! There are so many that I don't even know what to choose, and if there are hundreds of high-quality products, or thousands, I think it's good! ”
"I don't know if this platform supports other merchants to settle in!"
"If this platform can make money, then other merchants will definitely be willing to settle in, if it doesn't make money, then obviously"
Just when countless netizens were still discussing this matter.
That evening, Huaxia News, a one-and-a-half-minute video!
An in-service professor in the field of food safety in a university in China!
"These foods must have been overgrown due to improper storage! After the incident, we randomly purchased five Ai Ying pastries from five supermarkets offline, and their production dates were different! All after March 25th, the most recent being April 5th! ”
"The initial test results of the products, all the products are qualified, and they far exceed the national qualification standards! Very low microflora! Only one serving of pastry with a production date of March 25 had a small amount of flora! ”
"In the laboratory, we simulated the storage conditions of the general home, such as in the refrigerator or indoor environment, under the premise of good packaging, and stored for 24 hours, there will be no excessive microflora! Even if the conditions such as temperature and humidity are completely suitable! ”
"And even if the packaging is damaged, as long as it is still covered with the original 'antibacterial packaging!' There will still be a relatively good 'antibacterial effect', and the number of microflora in the factory of these products is very small, almost undetectable, according to the general indoor data, the flora exceeds the standard to such a point, and it will take at least 7 days or more to be possible."
"All, from a scientific point of view, this matter has already had a result, but the specific result is still subject to the police notice."
(End of chapter)