Chapter 342: AI Mall - Excellent Food

The official statement is extremely clear, standing on the platform for Wu Zhou's Aiying Group!

It can be regarded as dispelling the only remaining scruples in the hearts of some normal netizens!

There are also many people who have found that the accounts that have been sneering at the Aiying Group before have also stopped one by one on this day, and even directly canceled their accounts!

The next day, there was an inconspicuous news that appeared in some media, but it didn't attract too many people's attention!

"Investigate and deal with it overnight! The market supervision department and the public security worked together to crack a large-scale telecom fraud case! ”

The food safety problem seems to have passed, but it doesn't seem to have passed!

Wu Zhou's response to this wave directly stunned countless melon-eating people, loyal fans, as well as those competitors and cooperation platforms!

Self-built e-commerce channels, Huaxia already has so many e-commerce channels, and they are still very mature, is it necessary to reorganize them themselves?

Many brands that are in direct competition with the products of Aiying Group are a little entangled at this time.

Is this to join, or not to join?

Zhou Wenhui is a brand that makes maternal and child food, and his job on weekdays is to select products together with the operation, and then go to the factory all over the country, and then find some unpopular channels to do it!

However, it can be clearly felt that it is getting harder and harder for mothers and babies to do! Traffic is declining!

On the other hand, it can be clearly seen that the birth population is also declining rapidly, which is a rapidly shrinking market, and Huaxia's e-commerce has also entered the era of stock competition!

If you want to make products and brands well in this environment, and then make money and make profits, it is not so easy!

When I went back from work today, I casually swiped the news of the shaking platform, and accidentally saw a blogger's introduction to 'Youpin'!

"The richest man in the world, claiming to spend tens of billions of dollars, to subsidize small and medium-sized businesses and improve their food quality! And create a new AI e-commerce platform! Food! ”

"I think as long as you pay attention to the online news, it should be clear that the world's first AI is our Huaxia Aiying Group, before their company's Dream Drawing AI, can only be used through the Datong operating system, relatively speaking, there are still a slight threshold, many people have not actually used it until now!"

"If you are curious about the world's No. 1 AI, now there is an easier way, use your chrysanthemum mobile phone, in the chrysanthemum factory, you can download the software of Youshi! Well. Yes, you read that right, at present, only the mobile phone of the chrysanthemum factory, and it is a mobile phone that has been upgraded to the HarmonyOS operating system, can be downloaded. That's what I have to say."

After listening to half of it, Zhou Wenhui subconsciously glanced at the number of comments, most of the similar videos of this blogger before only had one or two thousand likes and thousands of comments.

But the likes of this video are actually 30w+, and the number of comments is as high as 10w+, and then look at the time, the release time is 6 hours ago, this is a proper explosion

"Aiying Group is a new e-commerce platform, has it opened? Is there a product? Is there traffic? Is there a sale? What are the entry requirements? In line with the habit of being a businessman all along, Zhou Wenhui had a series of questions in his mind, and after that, he roughly searched for the introduction of excellent food through the headlines!

The first is Wu Zhou's open letter, which is the reason why he founded 'Youshi'! The blogger just said it succinctly!

After reading it all at this moment, Zhou Wenhui also nodded subconsciously!

Maternal and infant food is also food, and of course it is clear that the severity of the food problem!

Before he was optimistic about a good product children's meat floss, pure beef, and then it was product design, molding, proofing, and product testing! It took 2 months to rotate back and forth! In the end, the supply cost of the factory to him was 17, and he sold 39! The quality and profit are still good!

After the launch of the product, the sales volume continued to rise! Soon the monthly sales will exceed 1,000! The first month barely covered the previous new product development costs!

Just wait for the latter product to earn 'excess profits'.

But the imitation came out, and the main picture of the product was almost exactly the same, and even this disgusting one actually contacted their foundry directly!

However, because there was an exclusive agreement, the factory could not produce the same, so he made a new ingredient! Replace the beef floss with a large part of the ingredients and replace it with pork floss

Then the cost dropped to $15, and it cost $29.9!!

2 months later, the sales of competing products broke 2k+, which is better than his!

And in the past 2 months, there have been 13 more competing products!

The lowest price has been dried to 19.9! The proportion of beef floss in the ingredients is getting lower and lower! There is even chicken floss as an ingredient!

After another 3 months, the price of his product was 25.9 yuan, and the monthly sales volume was only 800+.

This price seems to be a little profitable, but if you throw away the platform fee, courier fee, and personnel expenses and so on! That's a small margin!

Fortunately, they have always adhered to quality, so their store is generally a good repeat customer.

At present, the first place in this category is priced at 15.9, which looks exactly the same, but the cost is only 11!!

And there is a competitor in the category that has recently hit the price to 9.9, and the gram weight seems to be the same.

But it counts all the gram weights of the package, and further reduces the ratio of pork floss and beef floss, and even adds a lot of pea flour

"There is no minimum, only lower!"

In this way, for more than half a year, a good product was ruined.

And the quality is getting worse and worse.

The platform is here, and it is not binding.

It is precisely because of the experience that after seeing Wu Zhou's words, I have a better impression of Youshi in my heart!

Swipe your phone to the second option!

Youshi's web page, click into it lightly, and that web page has been adapted to the mobile phone!

After taking a look, his first feeling was that the platform was built okay, very concise, and it felt very comfortable and clean when I looked at it!

Then he took out his chrysanthemum mate40 Porsche version mobile phone, searched for the excellent food app, 31M.

After such a small app, accustomed to hundreds of megabytes at every turn, and even a few gigabytes of big software, Zhou Wenhui suddenly saw a small app with only a few tens of megabytes, and Zhou Wenhui was a little stunned for a while!

However, I clicked to download, and thirteen seconds later, the software was installed!

After opening, you can directly log in to the mobile phone account of the chrysanthemum factory! Just verified the fingerprint password!

After seeing the mobile interface of this Youshi app!

Suddenly, a cartoon villain pops up!

"Anything you have about food, you can ask me directly! Please speak! Said the cartoon man!

Zhou Wenhui was stunned for a moment, and then remembered before!

"Do you think there is a future for maternal and baby food?"

"Although the decline in the number of births will have a certain impact on the maternal and infant food market, it does not mean that this market has no future. Here are some tips for you!

Focusing on the high-end market and specific demand groups, the market is still huge despite the overall declining birth population, and the demand of the high-end market and specific demand groups is even increasing. This includes health-conscious, organic, whole-food consumers, people with special dietary needs (e.g., vegetarians, gluten-free, etc.), and families who need personalized services. We can appeal to these consumers by offering high-quality, differentiated products and services.

To expand the product line and service scope, in addition to the traditional maternal and infant food, we can consider expanding to other related fields, such as baby food, pregnant women's nutrition, infant health products, etc. In addition, the provision of food-related consulting services and health management services is also a development direction.

Leverage technology and innovation: With the help of technology and innovation, improve the quality, safety and convenience of products, while reducing production costs. For example, blockchain technology can be used to ensure food safety, artificial intelligence algorithms can be used to optimize nutritional formulas, and intelligent baby food making equipment can be developed.

Strengthen brand building and marketing: Establish a good brand image and brand trust, and attract and retain target consumer groups through marketing strategies. Consider partnering with medical institutions, parenting communities, celebrity spokespersons, etc., to enhance brand awareness and influence. But the core foundation is quality! Only with good enough product quality can we live up to the trust of consumers! This is the long-term way of the brand!

In general, through excellent quality, product innovation, differentiated competition and precision marketing, we can still find good development opportunities in this field. I hope my answer is helpful to you! “

(End of chapter)