The main reason why Wu Zhou is a platform for excellent food is, of course, because of food safety!

When a family goes out to buy something to eat, order takeout, or go to a restaurant, it is always difficult to avoid food safety problems of one kind or another.

It's almost unavoidable!

In addition, it is also related to its own development!

Although Aiying's revenue is getting bigger and bigger, normally speaking, this kind of absolute head KA brand, these big platforms, should be coaxed every day!

But in fact, with the collective withdrawal of various platform capitals from Aiying Group at the beginning of the year, I thought it was a high-level cash-out, but then Aiying actually increased its performance by leaps and bounds!! The right to speak in the field of science and technology is actually getting bigger and bigger!

Especially after the news that Kikuchang and Aiying were the core and led the 'Queqiao Project'.

This is definitely one of the most certain, cutting-edge and core projects in China in recent years, or even more than ten years!

The capital behind these platforms is, of course, to hope that there will be more channels and more details here!

But the capital behind them themselves is too complex

Under the comprehensive factors, the 'honeymoon period' between Aiying Group and these big platforms has passed, and they have also begun to 'do business' to Aiying Group!

For example, Aiying Group's business in Tmall Supermarket, because of the size of Aiying Group, the platform fee is in accordance with the lowest platform fee and has also applied for a 'large merchant discount'.

But in March this year, the leaders over there began to complain to Liu Bin, saying that the platform was losing money, and the company had assessed its profits, and it could no longer operate with negative gross profits as before.

In the previous contract, the platform fee ratio to Aiying was too low, there was no way, the contract for the new fiscal year had to be raised a little bit, and the big merchant discount had to be canceled.

In the past, the platform fee for different products of ordinary merchants ranged from 25% to 30%, that is, to buy 100, and the platform took a commission of 25-30, no matter what price was sold, whether the merchant lost money, it was a fixed ratio! Nothing more, no less!!

And a small number of KA head merchants, some brands can talk about 20% of the deduction points!

And because Aiying is an absolute head ka merchant and a head brand, she has given another 20% discount! The actual platform deduction point is about 16%.

This time, the simple sentence of saying that they want to cancel the discount of large merchants is equivalent to 4% more than the fee ratio of Aiying on their self-operated platform.

The request may seem reasonable, but it's not!

No matter how many customers there are, the cost of the platform is evenly spread to all products, in fact, most of them are about the same, that is, a 10 yuan product, and a 100 yuan product, the cost of the platform may be exactly the same!

As for the pastry, in addition to Aiying, the main transaction price of the head single product is mainly 10-15 yuan, and a few can reach 20!

But on Aiying's side, the lowest unit price is 29.9 yuan, which is generally higher than 30 yuan or even more than 50

Therefore, purely from the perspective of interests, Aiying's product line contributes more profit margins to the platform than other 'normal' brands, and it is also much higher than that of other KA brands!

Liu Bin actually wants to talk to that side again, but he can't raise the platform fee so much at once!!

Aiying Group's current monthly revenue in Tmall Supermarket can reach about 10000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000

These fees are pure gross profit! And originally Aiying's products contributed to the platform's 'profits'!

It's good for you to say that the platform is losing, and then you can continue to make a profit with the 'profit'

But over there, it's just that the car is talking about the wheel, and it has always been only said that the platform loses money, and the headquarters assesses the profits! Don't give in to the deduction point!

Liu Bin later went to Ali in person and talked to this person.

This person relented and said, "He tried his best to apply, but this is the rule set by the big boss, saying that he should treat everyone equally, or he can let Mr. Wu contact him to try."

As for Wu Zhou, there are too many things, and I don't have the kung fu to take care of them!

"First of all, I apologize to you, because our brand has brought losses to the platform, so our company has decided to suspend cooperation in the new fiscal year! Temporarily suspended from now on! ”

After Liu Bin's notice of suspension of cooperation came out, and then the second child of the relevant departments of the cat super, it was directly fried, Aiying pulled it, no matter how hard TM worked, the performance would definitely not be able to reach it!

They give feedback to their superiors, who in turn give feedback to their superiors.

Then a meeting is held. Meet again. Communicate.

"We are the largest e-commerce platform in the country, and even if their revenue doubles, it is not indispensable for our platform!"

"What's more, without them, it doesn't mean that the market is gone, and after the market vacancy, other brands will soon fill it!"

"Although we are the largest e-commerce platform, this does not mean that we are the only e-commerce platform, consumers can't go to Tmall stores or JD.com if they don't buy from us? Aiying has a large number of very loyal old customers, and these people will definitely lose with Aiying."

Then at the beginning of April, due to contract problems, all related products were briefly removed from the shelves on the Maochao platform for half a day, and a new contract was regenerated in the background, and the original contract was directly renewed

Because of a morning's time, Aiying's revenue from the cat super category directly fell sharply year-on-year, for example, the decline of the entire rest category reached an astonishing 43%, and the maternal and child department store was relatively good, but it also fell by more than 22%, and the performance of the entire market was deeply affected

According to the data analysis on the company's side, the cascading impact may actually be greater.

Then Ai Ying and Mao Chao's new fiscal year contract came out quickly. The platform fee is still the same, the same! But whether this contract takes effect or not has to wait for Aiying's formal consent to sign!

And Aiying's goods haven't been delivered since mid-March!! Now many products are already out of stock on a large scale

Didn't continue the meeting ink.

On the same day, the direct leaders of the Tmall supermarket department took some small two and category department leaders who docked the business with Aiying Group, and more than 20 people, in the form of direct high-speed rail + chartered car, finally rushed to Yuncheng the next day, and then launched a cordial and friendly interview with Liu Bin

"It's really unfortunate, Mr. Wu has been busy in the capital during this time, and the more important things explained above! Otherwise, I will definitely meet with the leaders of our cat super and have a good chat! ”

"It's okay, it's okay, Mr. Wu's business is important, we come over, there is nothing important, the main thing is to visit our Aiying Group and learn your company's management experience!"

Liu Bin also took them for a visit to Aiying Town.

And then

"Didn't you say that it was only built last year? It looks like it's almost ready! ”

"This area is too big, it's bigger than the important urban area in some places."

"It's a nice place to be."

"What's that?" "That's."" What is this doing?"

Before a group of people came, they thought about finding a reason and having more time to contact, so that they could get closer to each other and talk about things later.

As for what will be the opinion of Aiying's new headquarters?

The company behind them is Alibaba, Huaxia's first e-commerce platform, their performance, the scale is larger than Aiying, the company is richer than Aiying, in addition, the strength and influence are also 'stronger' than Aiying.

"What can you think? Can it be better than our company! ”

Then the group got into the sightseeing bus and came in, and they were completely dumbfounded.

First of all, the area is large! Let's put it this way, the headquarters building in Hangzhou is under construction, and the area is estimated to be 98w square meters, which is equivalent to about 1 square kilometer.

The total area of Aiying Town is about 25 square kilometers!!

24 times worse!!

So when I saw it for the first time, even if I didn't see the whole picture, I was still shocked by this huge area!

After that, I saw a bunch of building facilities that have nothing to do with 'office'!

A large stretch of villas, endlessly!

"Most of these will be allocated to employees as staff dormitories!"

"Does Ai Ying use the villa as a staff dormitory?" Many Ali people were surprised, anyway, the expression on the face of the person who said this at that time, it was called a complicated and wonderful!

"The villa is definitely not enough, there are some large flats, there are also some large flats, over there."

Then these people saw the 'dream scene', which was a small high-rise building, only five or six floors low, and only 11-12 floors high, and the style was also different!

But just one glance at it, you will be attracted to it, because these buildings are completely different from traditional high-rise buildings, more like the product of a combination of "sky gardens" and traditional residences.

"Fourth-Generation Residential !!" Soon someone reacted and muttered!

And Liu Bin also nodded!

"Yes, all of the staff housing projects in Ai Ying Town are a combination of fourth-generation residences, supplemented by traditional villas! Wu always hopes that the company's employees can have a more comfortable accommodation environment after work! ”

"It's a bit too comfortable!!"

"What is the size of this single dwelling?"

"The actual area of the smallest suite should be more than 200 square meters, mainly those gardens account for nearly 50 square meters.! So the actual land area is okay! ”

Liu Bin seems to introduce these casually, but his jaw unconsciously raises slightly, he has been doing e-commerce for so many years, and there are not many opportunities and people who can talk to Ali's people!

And all the Ali people, their eyes are almost green at this time, where did they pay attention to Liu Bin's micro-expressions

When they were in Hangzhou, their jobs and income were among the best in Hangzhou. In other words, looking at the whole country is also one of the best.

But at this moment, coming to this 'small northern city' and visiting this company that has only risen on their platform, its scale is far inferior to theirs, but the trace of 'tsundere' in the bottom of my heart has been completely shattered, and some just look at Liu Bin's unconcealable envy!

Some of those who had come to visit the office building of Yuncheng Aiying before were even more complicated at the moment.

After all, they have seen Aiying's 'downed' appearance, who would have thought that it would only be a long time, and it would be 'wide' all of a sudden!

Look at the villas a little further away, and these 'fantastic' fourth-generation homes in front of you. 'That's a great perk!' ’

"I read on the Internet before that the average salary of Aiying's employees is more than one million? Are you sure? Although the leader was right in front of him, there was still a category of junior who couldn't help but ask! They are Ali's grassroots, and their annual salary is only three or four hundred thousand!

However, the grassroots leaders also listened attentively, and their eyes also looked at Liu Bin intentionally or unintentionally.

"Ahem, the salary is a company secret, how can you say it casually!"

"It doesn't matter! It can be said. "The average salary of our company must be more than 100w, but the salary gap is very large, just like the ordinary assistant post of our e-commerce department, if the performance has been relatively average after entry, the company's internal assessment, has been relatively ordinary behind, then his salary may be about twenty or thirty a year, but the same assistant in this position, if you can continuously improve yourself according to the assessment content, make solid progress, and finally the salary to fifty or sixty can also be done! The flexibility is relatively large!! ”

The crowd looked at their leader. The meaning is self-explanatory.

It's just that the leader doesn't seem to see it at all, and his eyes seem to look at the beautiful scenery around him casually! The most beautiful April day in the world.

"I've heard before that all of Aiying's assessments are systematic assessments, is it true?" The leader cleared his throat and changed the subject.

(End of chapter)