The capital behind these bigwigs is very complicated! The network is huge.

The products of these bigwig companies have actually been verified by the market! In theory, it's not a big problem.

Although it is said that these bigwigs have a high social status! Disciples, circle of friends, networks

There are a lot of factors to consider! And then

"Each platform has its own rules, and the reason for these rules is to avoid possible fishing in troubled waters!"

"The second is that all uploaded data will be self-learning by the platform's AI, and finally used as part of the impact factor of product algorithm recommendation! If the information is incomplete, or if there is a problem, theoretically, the platform will not give any traffic recommendations! ”

"At present, most of the daily operation and maintenance work of the platform is carried out by AI! There's not much room for human intervention! ”

"In addition, all the products settled in the chrysanthemum factory require exactly the same information as your company!"

The not-so-pleasant conversation finally ended, and of course there was a hint of apparent kindness.

After communicating with Wu Zhou, some company bosses knew that it was impossible to go through the back door, so they honestly seized the time to complete the information, upload, review, and make a decision by the system.

There are also some bosses who are very backbone, and they think that this wave of Wu Zhou's platform can be increased, that is, it is just a wave of money thrown out! And this is just a platform, or a 'small platform', even if it is not settled, there will be no loss!

There is no need to risk leaking company secrets to pass information on Aiying's platform!

Of course, there are also those who want to go on, but the company's information is incomplete or the platform does not recognize. Resulting in a failure to settle in!

'Experimental data from your own laboratory cannot be used as a data reference'.

But if he really wants to enter the platform under the Aiying Group, he will give the products to some third-party institutions for testing, then it will not be exposed

And these tests, the country, and other e-commerce platforms do not have this requirement at all

So, after careful consideration, I gave up.

"Our products have covered the most important e-commerce channels in the country, and if we can't enter the new platform of quality manufacturing, it will not have any impact on the overall market.

"In other words, our brand's entry into this platform is equivalent to attracting those loyal fans of our company to Aiying Group, which is equivalent to helping Aiying Group and Wu Zhou to better build this platform! Therefore, if I don't settle in, it's the loss of the platform, it's the loss of Wu Zhou, and I don't have anything to lose."

After some psychological massage, the final decision was made.

"Let's focus on other regular channels!"

In addition to these companies that want to cooperate with Aiying Group, of course, there are also those who compete with the new platform of Aiying Group.

Since last year, the global water release, coupled with the poor offline performance, overall, the online channel is still relatively good!

Even Alibaba, whose market share is declining, has seen its platform performance rise this year!

Originally, Wu Zhou's Aiying Group came up with such a new concept, AI e-commerce, and they paid more attention to this concept than the company itself!

Because the foundation is too thin, hundreds of millions a day, only a few billions a year, compared to the entire market of trillions of markets, this is where to follow!

But when Wu Zhou suddenly said that he wanted to engage in comprehensive e-commerce, and his single-day revenue reached nearly 10 billion, it was different

With such a large market size and the number of users growing extremely rapidly, this new platform, if left unchecked, will end up eating the market not a drop in the bucket, but a big piece of cake.

"Mr. Ma, the AI e-commerce platform launched by Aiying Group, according to the data we have obtained, is growing very rapidly, and this red envelope plan is particularly obvious, which has brought it huge heat and traffic! We need to follow up! ”

"How is our own AI e-commerce project doing?"

"The factory has been almost connected, and some products have entered our rookie warehouse, but there are still some problems with AI, and the department is still urgently adjusting."

"Well, show me!"

About half an hour later, Mr. Ma's face is getting more and more ugly, at this moment he has two mobile phones in front of him, and at the same time exactly the same shopping instructions, if you say the list of recommended products given for the first time, you can see it slightly on your side.

Then the result of a few conversation adjustments.

The contrast is obvious.

Finally the first round of testing is over, the second round of requirements list, and the third round of requirements list.

This gap is becoming more and more obvious.

The recommended products given by Aiying Group's AI are more in line with his mind.

You must know that their platform is an e-commerce platform, and the company has already launched an AI recommendation system for thousands of people and thousands of faces.

But in my own major, the actual experience in the end is indeed far inferior.

This made his face darker and darker.

The subordinate has been watching from the side, and his head is getting lower and lower.

"Let's send red envelopes!" In the end, Mr. Ma can only open his mouth quietly!

After his subordinates left, he picked up his phone and communicated with the capital behind the company!

After all, that's a lot of money! I still need their support!

On June 17th, the major platforms seemed to have discussed at the same time, and successively launched their own 'red envelope plan'! ’

"Ten Billion Red Envelopes" Plan!

Many consumers have received red envelope pop-ups from various platforms one after another!

The official accounts of these platforms have also started to share screenshots of various big red envelope accounts.

It is larger than the maximum amount of Aiying.

The amount starts at 18.88 yuan, and the highest big red envelope can even get 2688 yuan! Of course, this red envelope will also have slight restrictions, such as not being able to buy gold, commemorative banknotes and the like.

For example, small print reminders, how many yuan must be full before they can be used. But in any case, this strength is also very large, because this is on the original platform discount strength, discount on discount.

", atmosphere, I bought the Juchang mobile phone from the quality platform!"

"Then if you don't return it, buy it again!"

"After the refund, the red envelope is gone!"

"What's the situation this year, why do you have the feeling of a thousand regiments, so many platforms, all of them began to send red envelopes."

"No matter so much, competition is good, and only when there is competition can we ordinary consumers have discounts."

The sudden wave of red envelope rain on major platforms has also brought a certain amount of growth.

It's just that because the plate is too big, there are too many users. The growth rate is less pronounced.

This time, the main thing is to snipe the Aiying platform and not let it be predominantly beautiful.

It's just that this activity has only been going on for half a day, and it's a little unbearable.

The total number of users of Aiying Group's platform has not exceeded 100 million, but it has ten times the number of users.

Originally, most of the accounts were silent accounts. This big red envelope plan has been launched, and hundreds of millions of silent accounts have been launched in just one morning.

Then this wave of red envelopes went out for nearly 2 billion. But that's not all

The silent account is still being fast-activated

"The plan was too rushed, I didn't think too carefully about it, I didn't expect it to work so well, what can I do."

I thought it would be almost the same if it was 3 billion, 5 billion...

Merchants are also very happy, most of these red envelopes will be multiplied by a certain multiple, which becomes the sales of merchants.

Moreover, for those categories with a high return rate, consumers will also carefully consider the question of whether it is cost-effective to return something after buying something with a red envelope.

This is equivalent to giving them money in disguise.

And then

When consumers were shopping on a spree, the merchants on various platforms watched the backstage revenue rise happily, and a contract pop-up box popped up one after another!

Take a closer look, the title, the promotion period, the merchant and the platform activity promotion cost bear the proportional contract!

Boy.

Those who have the contact information of Xiao Er will also contact Xiao Er directly, and ask with a very humble attitude, what is the impact of not signing!

"If you don't sign it, the platform's big promotion traffic will not be tilted towards merchants! After all, the platform distributed a large number of red envelopes this time, these fees are much higher than the platform fees paid by merchants, only mutual benefit and reciprocity, cooperation can be long-lasting, I hope you can understand! ”

"Besides, if these expenses can be spread over to your family, then consumers will definitely spend the red envelopes on your store! After all, it's still the big one on our platform! And it's real money! ”

"Of course, if you don't force it, if you don't sign it, it's fine, but the platform traffic is limited, and it will definitely be given priority to those merchants with a high degree of cooperation!"

Then, the merchants had to take a good look at the contract, which was clearly described!

The marketing expenses promoted by the platform for the merchant are borne by the platform and the merchant in a 50%:50% ratio!

"MD, with a big mouth at the news, said that the platform subsidizes consumers by tens of billions! Turn your head and pass all the costs on to the merchants! ! ”

"I originally wanted to keep dragging it out and not signing it first, but that traffic is completely unwatchable, and direct halving abounds, and the revenue of the same period directly dropped by 52.8%, which is too outrageous."

"Alas, sign it, it's not always like this, when will the platform really lose money to help merchants do promotion, listed companies, the most important thing is that the financial report is good-looking, I want them to take out their own profits to subsidize merchants, and it is possible to open the market at the beginning!"

"The dragon slayer boy will eventually become an evil dragon!"

"What I'm more curious about now is how those stores in Aiying's company react when faced with the same contract, whether to sign or not!"

Liu Bin is in the new headquarters building of Aiying Town at this time, and he is in a good mood all day!

But during the lunch break, a subordinate suddenly broke into his office in a rush and told him that the platform forced their family to sign a 'new fee contract'!

And then

"Can you still get a face?"

"Our company's excellent food, no, it is a quality platform, and all of it has our company's real money! Didn't charge a penny more from the merchant! ”

"If you have the ability, you can subsidize yourself, and it's not that you don't have money!"

After Liu Bin carefully looked at the details of the contract in the background, he almost couldn't help scolding!

"Mr. Liu, do we want to sign it? I took a look, and at this moment, our performance has fallen off a cliff, and the company's AI assistant analysis shows that the traffic has dropped by 78%. If you don't sign it, the impact on performance will be too great. Are we really going to fight this kind of head platform? The assistant said that the voice in the back is getting quieter and quieter!

"Also, I understand that our store has declined a little bit more than other merchants."

(End of chapter)