Although Wu Zhou just 'asked casually', Liu Bin would not open his mouth!

But after thinking about it carefully, he replied: "Although the company's e-commerce revenue has not declined much compared with last year, I can still feel that the market has grown weakly when I look at the traffic changes of the market every day!" This 618 promotion, the first wave of the outbreak was on June 1, and the amount of the outbreak was far less than before! ”

'A peek at the leopard in the tube, Huaxia e-commerce will most likely enter the stage of stock game! It's hard to grow as high as before. ”

"And you have said publicly before that the future economic situation will not be too good! So.. The e-commerce traffic in the next few years may not only be a stock game, but even a shrinkage competition! Liu Bin said that at the end, his eyes widened a lot.

Stock game, at least the basic plate is still there, but if it is shrinking competition, it means that there is less cake, and the competition is still intensifying, so the fight is serious.

"Most of the listed companies will pursue good financial statements, do a good job of revenue and profit data, simply put, either pursue high growth, or pursue high profits! And once the whole market is bad and the revenue declines, then of course these listed companies can only work profits! ”

Generally speaking, listed companies, once the financial data is poor, it is easy to have a chain reaction! Especially with the use of people with a heart!

The first must be a drop in stock prices, and the market is usually negative about poor financial performance (unless there's a good pie).

The next step may then be for investors to sell the stock, causing the stock price to fall even more.

Then, if some institutions or analysts do not do a good job, the rating will be downgraded, which will affect investor confidence.

Then the corporate bond evaluation, the company's image, and even the regulator step in to review the company!!

The consequences are very serious, so listed companies are very concerned about the company's financial reports, if the financial state is really not good, then you have to think about what kind of reason, or what kind of pie to draw, so that the market and investors can accept!

This knowledge is also known by Wu Zhou after taking the initiative to understand the company's preparation for listing and communicating with many capitals.

Then the company's listing plan, which had been advancing, was directly shelved by Wu Zhou's side.

Anyway, now the company is almost Wu Zhou's word! Although Runan Capital also has a lot of shares, after all, this investment has already given them excess profits. Even if Aiying is not listed at the moment, if they are really willing to sell their shares, a lot of people outside are waiting to take over, and they don't worry about selling at all!

"And think about it, how can the platform make higher profits!" Wu Zhou continued to ask rhetorically, Liu Bin's social status has 'grown' too fast, if he hadn't entered the Aiying Group, there is a high probability that he would not have been involved in this part of his life.

can only be a merchant who is 'at the mercy of the platform'.

Of course, most of the 'successful people' are actually the same!

"The profit of the platform is mainly the platform's commission and traffic promotion fee!" When Liu Bin gave the answer, he roughly understood what Wu Zhou meant!

"Open source should be considered carefully, but it should also be considered to throttle! It's already hard for merchants right now. Liu Bin couldn't help muttering, Aiying Group does not have any problems with the current e-commerce, whether it is revenue or profit!

But after all, Liu Bin came from a small business step by step, and his daughter-in-law is still doing 'operation work', when the two chatted on weekdays, his daughter-in-law said that the proportion of promotion expenses on the platform this year is getting higher and higher! And the effect is not as good as last year!

Of course, if you look at it now, you can still get by, and I hope it will get better soon!

But now, think about what Wu Zhou just said!

"Maybe, it's going to get worse and worse!"

Although Wu Zhou didn't give him an answer, let him figure out by himself what to do!

Liu Bin lowered his head and left Wu Zhou's office, his brain was always running, thinking about the present and thinking about the future!

By the time he returns to the e-commerce department! Directly pulled all the operations and assistants to the conference room! It was a little meeting!

"This kind of sudden proposal of the contract is not signed!"

"If Xiao Er or Procurement and Marketing contact you, just tell them that our company's budget management, once this contract is signed, our previous budget plan will be exceeded, and the company will not be able to pass it! And if it is forcibly passed, the company will impose a performance penalty on our entire department! ”

"Next time, if there is a similar request for this kind of activity fee, it is best to say it in advance, so that we can also apply with the company!"

"In addition, at present, our revenue is too concentrated in Ali and JD.com, and other platforms also need to be studied and studied, how to do it!"

"The traffic of Shake Hand is very large, and they want to develop e-commerce, and the future potential is very large, and it can be used as a key project to do it well!"

"Overseas channels can also focus on the force, the company's good reputation in the international market has also been opened, as long as the product is suitable, proper publicity, our products will definitely sell well!"

"Because the quality of similar foreign products is far inferior to ours!"

"Finally, don't be limited to our existing products and business categories, copy the company's existing successful experience in product development and operation, and enter more market categories! For example, benchmark those top luxury and cosmetics in Europe and the United States! ”

After Liu Bin hurriedly explained this, he ended the meeting in a hurry!

Then, each busy.

Soon, the news of Aiying's refusal to share the cost of the event spread to the heads of those platforms!

After that, the revenue that had plummeted by more than 70% actually fell by a small layer!

But not all platforms are so extreme!

And in addition, Aiying Group's own platform, quality.

On June 17th, it was also in the background to all the merchants who settled in the background, and sent a message pop-up box!

"All the red envelope fees of the quality manufacturing platform are all borne by Aiying Group, business partners, don't worry!"

Most e-commerce sellers have operated multiple platforms!

In addition, during this period of time, the quality of this big red envelope activity is so powerful!

Soon, the information gradually spread from within the business.

First, there were some traditional media channels, but these messages were disseminated very narrowly, or even directly blocked.

"I just posted a short article, complaining, and the account was notified that it would be banned for a month! Make no mistake! “

"Don't you know who the major shareholder behind this platform is!"

"Damn, I didn't remember!"

"Ah, normal, Internet media channels are all private, these companies are private enterprises, the fundamental existence of enterprises is to be profitable, and most of the big financiers of these media platforms are these big enterprises!"

"You're still too naïve, otherwise you think, why do you rarely see the 'scandals' of these big platforms! It is precisely because of these companies and those rich people that they are true, kind and beautiful, haha! ”

"The media should still be in the hands of the state! TMD's, this kind of engagement, those capitals want us to see what they want, just look at it, the information is too closed! ”

"In our country, at least there are some official media, which can be much more objective! These online media don't dare to make a mistake! But abroad it's even worse! The media is mostly in the hands of a small group of people! The ordinary people who live in it are the real 'information cocoon' serious. ”

However, even if the platform is not restricted, under normal circumstances, it is difficult for this kind of news to have too high exposure.

After all, it has little to do with the interests of ordinary people, after all, no matter what, ordinary consumers are enjoying real discounts!

Merchants have lost some profits, so what is it! These businessmen, who make so much money on weekdays, should spit it out!

"The platform's method of cutting leeks, ordinary merchants like us, can't stand it a few times! The cost of the event is too high. ”

"After this big promotion, put the detailed data in order! Let's see how much we have lost! Be aware of it! ”

"There are also Double 11, Double 12, and New Year's Day behind! This kind of big sale time! If we are still like this, we must plan in advance! ”

"It's not a matter to continue like this, you still need to diversify your risk, and you can't put your eggs in one basket! The product department, to find those really good factories, to see if we can cooperate with us, do a good job in product upgrading, the company's follow-up focus on development, shake hands e-commerce and quality manufacturing! ”

"Finally, contact the factory to see if you can give some support! We can't afford to lose this money alone! ”

Except for a very few cases, most merchants, in the face of the 'new requirements' issued by the platform at any time, seem to have a choice, but in fact they have no right to refuse at all!

This is still the premise that domestic platforms do not have a complete monopoly!

(End of chapter)