Chapter 359: Only Good Products Have Good Traffic
On June 17, the revenue of the quality manufacturing platform exceeded 10 billion for the first time, and the single-day revenue reached 10.2 billion!
After the news came out, countless peers were shocked!
I didn't expect it, I didn't expect it at all!
At the same time, the growth rate of registered users on the platform has slowed down, but it has also reached 91.28 million, which is about to exceed 100 million!
The total number of products on the platform has reached nearly 7w, although it is far less than the total number of products of other comprehensive e-commerce platforms, and it is not as comprehensive as theirs, but it is not too much of a problem to meet the needs of more than 99% of users!
The average single-day revenue of a single product is about to break 15w, of course, average, just take a look!
For example, the daily revenue of a single mobile phone in the chrysanthemum factory is hundreds of millions, and this one product offsets thousands of products!
However, even if you exclude these large merchants and high-revenue products, the other ones still have about 10w on average.
Before 618, under daily circumstances, the average of the platform's products was only about 2w, that is to say, the outbreak coefficient of quality in this big promotion was about 5 times that of daily life.
As a comparison of those head e-commerce platforms, it is good to have a 2-3 times outbreak in the market in previous years, even this year because of the disruption of Aiying Group, a large amount of red envelope investment has been increased.
But the market is there after all, and the final actual outbreak on June 17 is about 0.5 times more! It is still far from the outbreak of the quality manufacturing platform.
Of course, it's not just the quality platform that will send out war reports.
For example, the largest platform is to announce it directly.
On June 17, the total revenue of the platform reached 32.8 billion! The total amount of red envelopes distributed by the platform in a single day reached 5.8 billion!
None of the other platforms announced the actual revenue brought by this red envelope.
But on the day of 618, these platforms also flew up one by one!
This is also a helpless thing, the revenue of this quality manufacturing platform made by Aiying Group has grown a little too outrageously.
The average single product, the single-day revenue is about 15w, what is this concept, Taobao is known as hundreds of millions of goods, anyway, there is no threshold for goods to be put on the shelves, and now the total number of products has exceeded 200 million +, that is to say, the revenue of 617 days is only about 150 yuan on average to a single product.
There is a thousand-fold difference between the single product revenue and the quality manufacturing platform!!
And then
"Jiang is still old and spicy, even if he rushes hard, the boss is still the boss, and the gap is more than three times!"
"Yes, some people have been making history, some people are followers, in fact, the platform sends red envelopes, Ali actually has a big promotion every year! It's not a small amount every time, but I haven't seen a single time when it comes out and hypes it! ”
"You don't want to think about what kind of company Aiying Group is, this is the most marketing company in the country, and it is as simple as eating and drinking water on hot news in a year!"
"Yes, the point is, there are still a lot of brainless fans!"
"I originally relied on these big platforms, but now I actually started an e-commerce platform with great fanfare, which is a bit too much!"
"Businessmen, making money is the most important thing, if you really pay attention to benevolence, righteousness and morality, it is impossible for the company to become big!"
"Last year, the number of graduates of Aiying Group exceeded 30% of the total number of employees in the company, and if you think about the companies around you, how many companies can have such a high turnover rate!"
"The companies with high turnover rates in my city are all scam companies!"
Ordinary people who eat melons see the excitement, and they will easily be led to the rhythm!
But those who have a business eye see !!
"The platform of Aiying Group, the average single-day revenue of a single product is 15w+!"
"A single product is worth the revenue !! of 1,000 products on another platform"
"The cost of red envelopes promoted by all platforms will be borne by the platform!"
"Extremely low operating threshold, only good products are needed to move in!"
And then
On the day of 618, consumers were frantically snapping up products, where to buy cheaper! After all, most of the products that the quality platform has, the mainstream big brands, can be found if you search, and even if you make up all kinds of orders, there is a high probability that it is cheaper than the quality platform in the end!
Most consumers still think that the cost of time is not so important!
Otherwise, the quality platform will not have tens of millions of registered users, but hundreds of millions of registered users.
And the quality of the Aiying Group.
On this day, a total of nearly 18w+ merchant applications were received.
In total, there are nearly 10 million+ product number applications!
As of 00:00 on June 19th!
The total number of products settled in Aiying rose by 21w+ in one day, the total number of products was as high as 28w+, and the total number of merchants settled in reached 10w+
618's revenue on the day reached 12.9 billion, a slight increase! Moreover, a large number of products have settled in, so that the output of those old products has shrunk significantly! But even so, it is still far more than other platforms!
On June 19, the total revenue of the quality manufacturing platform was 13.3 billion, and when the revenue of other platforms fell from the peak, the revenue of the quality platform has further developed!
For all products on the platform, the actual revenue has further declined rapidly!
This is also a helpless thing, there are too many businesses that have suddenly settled in, and there are too many products. And the purchasing power of consumers cannot suddenly increase several times out of thin air!
On this day, the total number of products settled in the quality platform has reached 35w+, and the total number of merchants is 13w+.
On June 20, the last day of the 618 promotion on each platform this year, the single-day revenue of the quality manufacturing platform reached 15.1 billion, the total number of settled products reached 39w+, and the total number of merchants reached 15w+. A new high was created.
This year's "618" promotion festival came to an end, except for the quality (formerly Youshi), the platforms have not announced this year's official sales data, but according to statistics, although since 2017, the total transaction volume of the "618" network has risen for 6 consecutive years, but the growth rate of the platforms has slowed down significantly. (The quality manufacturing platform was established in April 2021 and is not counted)
According to incomplete statistics, JD.com, Taobao Tmall, Suning Tesco and Pinduoduo have not announced their respective "618" official sales total, and only expressed them as text summaries or partial sales. Among them, JD.com released a summary of the report card of "growth exceeds expectations, setting a new record", and Taobao Tmall, Suning Tesco and Pinduoduo also announced the latest data on some turnover and order volume.
Correspondingly, the total sales announced by the quality platform in 4 days reached 60.7 billion."
This time, 618, Aiying Group's products, in the major head e-commerce revenue can be said to have hit a new low, in the last 4 days, the combined single-day revenue of each platform is only more than 100 million!
However, on the quality platform, a total of about 2.8 billion has been sold in the past 4 days!
If you look at it this way, it doesn't decrease. The year-on-year total performance has even increased a lot!
Originally, after the 618 promotion, the 'current restriction' should have ended, but 'no accident', the traffic of Aiying Group on the major head e-commerce platforms has not recovered to the previous 'grand occasion', and the single-day revenue has been less than 50% compared with the pre-holiday period, which is a significant decline compared with the past!
The procurement and sales of the platform and the small two, at this time, are no longer in a hurry to find the relevant operations of Aiying Group, and take the initiative to 'give activity resources'.
In just 4 days, the world seemed to have completely changed.
However, for Aiying, except for a small number of employees who directly connect with the platform, Aiying's overall market has not been affected.
On the contrary, the sudden rise of the quality manufacturing platform, the 'bright' performance of this 618 promotion, has made him the most alternative existence in the major comprehensive e-commerce.
618 has just ended, and the major platforms have successively launched their own platform's 'AI e-commerce' tools and 'high-quality' product platforms, bringing together the previously scattered 'high-quality' products!
And it is the 'exactly the same' selection logic, and the products on the quality manufacturing platform are copied to their own platform as they are, except for those products under Aiying Group.
'Equally' gives maximum traffic support!
For a time, the head products of all major platforms, various categories, and all of them were covered by those 'high-quality' products.
'The better the product quality, then the more traffic and the more sales!' ”
"Only by doing a good job can there be traffic and sales!"
Of course, no matter how good the censorship system is, there will still be some fish that slip through the net after all!
Merchants have a clear account!
(End of chapter)