Chapter 365: Grab the Top Luxury Market!
A top luxury bag can be sold for hundreds of thousands, millions!
Of course, not because the material of this bag itself can be sold at this price! The most important thing is that many consumers regard the purchase of these brands as a status symbol and a manifestation of social status, so consumers buy not only the product itself, but also the added value of the brand.
In addition, these luxury brands also invest a lot of money in marketing every year to create an atmosphere of exclusive luxury consumption, and provide first-class customer service, including but not limited to VIP treatment, exclusive customized service, global warranty, etc., and these intangible service costs are also included in the price of the product.
All of the above makes many people meet their psychological needs such as self-identity, social display and emotional sustenance when buying luxury goods!
As for luxury goods, the price must be high, and if the price is low, it is called a cheap product!
High prices are one of the most prominent markers that distinguish luxury goods from ordinary goods.
Aiying's luxury customization block was not originally aimed at ordinary people, mainly those real "high-end users".
At the beginning, the sense of ritual will be full!
For example, Cui Qin made an appointment to drive to the hospital by himself the next day, but then he received a VIP customer service call from the quality platform.
"Hello, I am Luxi, the VIP customer service manager of the quality manufacturing platform, and I am your exclusive customer service"
The quality platform arranged an MPV car for her!
The next day, a young man in a crisp suit, white gloves, and very well-groomed by a chauffeur drove to the designated hospital she was familiar with!
And after arriving at the hospital, their car drove in very easily, there was no long queue, they took the 'green channel' of the staff inside the hospital!
As soon as she got out of the car, there was a young woman wearing a nurse's uniform and a kN95 Qiao Fei's mask, who was quietly waiting not far away, which was the "escort" person she arranged for her after she arrived at the hospital!!
I have been taking her with me, and soon, I found the corresponding chief doctor!
After that, the escort took her to do a detailed examination in the same way!
There are more items to check than she thought! In addition to the consultation of the chief dermatologist and the examination of the skin testing instrument, there is even a blood test! and TCM pulse!
Very detailed and specific skin care advice is given, as well as body conditioning advice!
When Cui Qin left the hospital, this time she came to the hospital to accompany her, and the doctor's relevant suggestions had been refined and sorted out, and uploaded to the background of the quality manufacturing, and after a while, the relevant suggestions were fine-tuned again and sent to her mobile phone!
Accompanied by the escort, she walked to the 'familiar MPV' and returned home in a familiar car!
The whole process, she was almost 'brainless' to follow!
"It would be even better if I had been so convenient to come to the hospital on a regular basis!"
Although she has money and her own connections, she can meet some of the top experts!
But even with this relationship, the medical experience is definitely not as comfortable as it is now!
An impossible triangular theoretical framework exists in the field of medical services, which refers to the difficulty of achieving the optimal state of three aspects at the same time in medical services, which usually refer to cheap (low cost), efficient (high quality), and good service (convenience and humanization).
The top medical services in our country are affordable, making treatment and health care more affordable.
Therefore, the third corner of service has been criticized by 'many people'!
Some countries may choose to have a high medical system and good service, but at the cost of higher medical costs, such as the United States!
This kind of medical experience made Cui Qin feel a lot!!
Although the final customized product has not yet been received, it is just this ceremonial 'opening', which makes her look forward to this 'customized' service!
In this morning, Cui Qin's personal customized makeup spent a total of 13w!
After that, it's time to look forward to the actual product delivery, but it takes time!!
On the way home, she was not idle, and after such a beautiful experience, she couldn't suppress her curiosity about custom clothing!
Make an appointment and start experimenting with custom-made clothes and bags!
The same 'experience is full!' ”
Very neatly dressed 'old tailor' came to the door on time and at the appointed time, and there was an assistant not far from him, pulling a big white suitcase! The color is pure and clean!
After entering the house, they each put on the prepared shoe covers, which were made of cotton cloth and had a sealed outer packaging!
After a few simple greetings, it is to give her a careful ruler, and then repeat the ruler to get complete body data! Take full-body photos of her from all angles!!
In the process, she will also be asked about her dressing preferences, and the other person is taking notes very seriously!
They will also give her some 'some feedback'.
Cui Qin could clearly feel it, and the two people in front of her were listening to her very carefully!
Therefore, she was also willing to talk, and even in the end, she was very enthusiastic to take them to visit her 'cloakroom'.
It is full of all kinds of big brand or 'unbranded' clothes, bags, shoes and hats, and some accessories.
The most expensive set of custom clothing is even as high as 128w+!!
"Ms. Cui, your aesthetic is really the best I have ever seen, and the styles of these clothes are very suitable for you!"
"For this outfit, I think this light green handy bag from a big brand will go well with it!"
"Yes, yes, that's how I got it!" The more Cui Qin chatted, the happier he became, as if he had met a confidant, and at the same time, he recognized the 'professionalism' of the two people in front of him.
"If you can take some photos and upload them to your personal background, the final customized style should be more in line with your heart!"
With the good communication in front and the follow-up shooting process, Cui Qin was also very cooperative, she just nodded, and the two tailors changed into a new pair of white gloves one after another, very careful and cautious!!
Finally, after everything was OK, more than 2 hours had passed!
Three days have passed in the blink of an eye.
On this day, Cui Qin was asked by her exclusive customer service when it was convenient recently, and a master would come to her door and bring her a 'physical sample' of a customized style.
"This is a sample of 13 sets of styles that our designers have tailored for you!"
This time there were indeed 3 people who came to the door!
Cui Qin excitedly opened it to customize the 'real thing' for himself!
'Very ordinary'
This was her first impression! She was a little disappointed in her heart, but so many people, such intimate service before! Then there is the physical sample, which feels very good in your hand!
At a cursory glance, although it is ordinary, it seems that there is really no such thing in my wardrobe.
Then she folded a small blazer with a topped and unfolded it casually, without a single wrinkle on the clothes!
Cui Qin nodded subconsciously!
And after that.
The stylist put her together a good outfit.
This set of seemingly ordinary clothes, shoes, hats and bags, once cleverly combined, suddenly seems to glow with a dazzling and stunning effect, originally she was lazy and casual clothes to wear style clothes, but after this set is matched with the body, it seems to make her change a person all of a sudden!
It not only exudes a strong capable temperament, but also shows a natural sense of refinement.
The magical chemical reaction of ordinary items is neat and delicate without losing the texture.
When she came out of the cloakroom to change her clothes!
"I think this hairstyle might be more suitable for this outfit! Need me give you a simple look? ”
Five minutes.
Cui Qin couldn't take his eyes off the mirror anymore!
It's like a 'new life', a 'metamorphosis!' ’
And in addition to this completely different style of clothing, there is also a set of 'lazy style' custom models that she has always liked before!
"I want them all!"
"Okay, later, you can decide on your favorite style on our quality app! The final customized model will be delivered to your door within 15-30 days! ”
"Aren't these final?"
"These are just samples, and the material is relatively ordinary!"
"Oh"
After these people who customized the clothes left, Cui Qin still felt that his brain couldn't turn around!
The 'clothes' I just wore were really just 'samples'.
Obviously, the touch of the material is not inferior to those luxury brands and high-end custom models that I bought before.
You know, she has always bought the 'best' for these things to wear, and the price is not a factor she considers at all!
But now, she has a feeling of 'being cheated on'!
Those luxury brands that have always claimed to be using the top and best materials, and the materials used in high-end customization, the actual feeling is only similar to the 'sample' of the quality platform!
Subsequently, Cui Qin confirmed his own 'customized' order on his mobile phone!
Both outfits are required, with a total amount of 212w!
Something like Cui Qin is happening all over the country one after another!
International top luxury companies such as Armani, Chanel, and Dior, which also provide high-end custom services, were surprised to find during this time. Their own Huaxia high-end custom orders have suddenly decreased by nearly 30%-60%!
Some of the daily customized orders of old customers suddenly stopped!!
(End of chapter)