In China alone, the market for luxury goods has a scale of trillions.

And luxury is a very good market because it is highly profitable enough! It is common for the actual gross profit to reach more than 90%, and even more than 95% is also common!

A thing with a factory price of three or five hundred will be sold for thirty or fifty thousand after being labeled with a brand!

Therefore, for the brand side of this market, every cent of market share is equivalent to a direct loss of marginal profits!

Normally, other merchants want to enter the luxury market, and in the eyes of these big brands, it is 'beyond their means', and they smile contemptuously!

Luxury brands are not just what you want to do!

It's not just about quality! There is also connotation. Brand, History, Service, Social Value and more!

But these would have seemed to them to be a high barrier to entry.

On the side of Aiying Group, it was just a little more than a month that they casually 'stepped on' the threshold of 'entry' that they felt was very high.

The most important thing is that those customers, after their in-depth communication, learned that they actually recognized !!

"Help me contact the person in charge of this Huaxia Aiying Group, I need to talk to him!"

"Our brand has a history of more than 100 years, and our designers are some of the most well-known top designers in the world! The materials used in our products are some of the best in the world, and you need to mention them when you communicate with your customers! ”

"Really high-end, not only products, but also others! Send an invitation to those customers and say that our company will organize a charity auction in the near future, and there will be a lot of celebrities in attendance. If they want to get to know those people, we can help connect them too! ”

"Do a good study and analyze why this Huaxia company and their products will get our customers to pay! Although they don't want to admit it, these high-net-worth individuals are not fools, they are paying with real money! So there must be something to be gained in this company! “

In the global market, all major luxury brands can be regarded as making money lying down this year, and Huaxia is one of the fastest growing markets!

But I didn't expect that in just one month, this growth came to an abrupt end!

10W Accurate User Push!

Nearly 60% of users had at least one attempt in the first month!

Different customized services, different products, and the amount is very different, and the cheapest one is just over a thousand!

The high one is similar to Cui Qin, who is rich, doesn't care about the price, consumes impulsively, and trusts the platform's products, and directly comes to a large order of tens of millions! Almost came a full set of customization.

In October, the total revenue of high-end customization of the quality manufacturing platform was 5.8 billion, with an average amount of nearly 10w per customer!

'Victory in the first battle'.

For the quality manufacturing platform, the contribution of revenue growth is not high! But the profit contribution is high!

Ditch the high-end customization business!

In October, the total revenue of the quality manufacturing platform reached 157.3 billion!

The platform's transaction commission + logistics fees totaled 23.59 billion.

The platform's operation and maintenance expenses and logistics expenses exceeded 15.3 billion!

The actual net profit was only 8.29 billion.

Of course, if you count the investment in fixed assets, as well as depreciation or something, then the quality platform is a loss, mainly fixed assets, the rented warehouse is only for emergency use, there is a suitable warehouse, Wu Zhou will buy it directly!

At present, there are no other companies in China that will bid with Wu Zhou to buy land and factories!

In the high-end customization business, the revenue of 5.8 billion yuan, the related supporting service personnel have 1.7w people, the total personnel expenses are about 800 million, and the total cost of customized products is 370 million!

In other words, in addition to abandoning personnel expenses, the profit can reach about 4.63 billion.

Of course, there are some fixed costs that are not converted, but these fixed assets can be used for a year or two or even longer. You only need to upgrade it in the future, which is relatively complicated.

Let's not calculate these, that is to say, although the revenue of high-end customization is only less than 4% of the platform, the profit is as high as nearly 56%!!

It can be seen that high luxury is really profitable.

If Wu Zhou gives up some 'large investments', the quality manufacturing platform will be at this current size, and it will be easy to earn one or two hundred billion a year.

However, in October, Wu Zhou continued to spend a lot of money in various places.

Ranging from hundreds of millions to billions.

All kinds of buy, buy, buy.

The platform's profit is not enough for Wu Zhou to spend

However, the company also has a lot of profit points!

This year, Aiying's profit can be described as more blossoming!

The Dream Drawing Computer was only released at the end of last year!

This year, it has also become a big profit for the company!

At the beginning, it was the purchase orders of those official departments in Beijing, and when the follow-up orders were almost consumed, a large number of merchants who made money on the quality manufacturing platform first began to purchase small batches of trial purchases, and slowly developed to the end, becoming the company's internal office computer replacement.

Although the Dream Drawing computer is just a 'computer', and the price is a bit more expensive than a regular computer.

But the real productivity gains are visible.

99% of e-commerce people are very concerned about data, all kinds of background data.

But the percentage of businesses that actually have that analysis data and get results from the data is very small.

There are very few people who can analyze data and understand data, and the other is that the workload is too large.

And the AI computer of Drawing Dreams is equivalent to giving each user a disguised arrangement, and a 'data' analyst is specially arranged.

It can help them process data quickly and interpret it.

As of November, Dream Computer, enterprise orders + government procurement orders have purchased a total of 315w units!

The total revenue is 30.8 billion (individual large customer orders, the price will be discounted!) ）

General consumers bought 297w units, with a total revenue of 32.6 billion.

The total revenue is 62.6 billion, and the average monthly revenue is as high as 6.2 billion.

If it continues, the annual sales should be able to reach about 700w units, and the sales volume can also reach 70 billion +.

Although this sales volume and revenue are far inferior to the top brands in the computer industry.

But Painted Dreams' computer business is highly profitable.

The gross profit is not much worse than Apple's computer!

And like Apple, because all DRAWING computers are installed with their own Datong operating system, they don't have to pay Microsoft for the operating system.

The world's largest PC company, the one in our Huaxia, sells 80 million computers a year, the total revenue is about 400 billion, and the net profit is about 3%.

To put it simply, Microsoft, a software provider, makes more money lying down than brands that work hard to save computers for sales!

As for the rest.. Chips or something. Storage or something, this year is also because of some reasons, the price has risen sharply, so these international manufacturers are also making a lot of money. Chip suppliers, graphics card suppliers, and even memory suppliers, suppliers with only one accessory are likely to earn more than the amount of 120.

In short, although the sales of the assembly plant are good, the money is just a hand, and most of it will go to those suppliers.

Make some hard-earned money yourself!

And the computer business of Drawing Dreams is the main 'supplier' because of itself. Therefore, although the revenue and sales are far inferior to the top players.

But the profits are even more than theirs.

In the past ten months of 21 years, the profit contributed by Dream Drawing Computer has exceeded 30 billion!

If nothing else, the net profit of the computer business in '21 should be second only to Apple.

Of course, the actual profit is relatively large

More than half of 21 years have passed, and only these last 2 months remain.

At the beginning of the year, when everyone was not optimistic about the performance, Aiying created a new miracle in revenue and profit in 21 years!

But in the past 21 years, he has continued to create new performance miracles.

Other companies, not necessarily.

(End of chapter)