On the opening day, the Wanli Travel app was launched in Beijing.

Of course, they won't find them themselves if they haven't made a promotion order yet, and the media interviews arranged by Lin Yi and him are not so influential.

In order for a ride-hailing software to generate a transaction, it needs at least two ends, namely the driver and the passenger, so which is more important for the initial stage?

A: Yes, the driver.

If you can't get a taxi on the platform, then no matter how many passengers sign up, they will quickly give up and move on to other ride-hailing apps.

A large group of operation teams recruited by Li Moyan were not idle some time ago, and after research, they have found out the situation of the taxi market in Beijing.

So in the early morning of the next day, she personally appeared on Jingmi Road with some of the members.

This road is from Sanyuan Bridge to the northeast, which is the capital airport, but the key point is that this is the largest taxi transfer location in Beijing.

The shift time is from four o'clock to nine o'clock in the morning, so for a period of time in the future, the ground push team of Wanli Travel will have to come to squat in the middle of the night, but fortunately, the weather in the capital is not cold in September.

Many of the front-line operations are women, and if they are alone, they may still have some safety concerns, and they are all dispatched together in groups.

Along with Li Moyan, her little follower Wang Yuqi led the team, and Shao Yu, Zhang Xun and others were sent by her to other locations.

There is also a curious Han Xue who came to see the excitement, although she said that she wanted to start a business together, but in fact, she fished for three days and dried nets for two days, and sure enough, she only came once and then skipped work.

In Han Xue's words, her position is "Li Moyan's personal assistant", so so far Wanli Travel has not paid her a salary.

didn't pay attention to her at all, Li Moyan waited patiently on the side of the road after arranging the manpower.

When it comes to the shift time, some taxis start to stop here one after another, and usually the drivers will find a place to eat or smoke a few cigarettes before and after, and they will chat with familiar masters.

If you look at the right time to travel thousands of miles, you will see the stitches and start talking.

"Good morning, master, we are the staff of the Beijing Wanli Travel APP, we just launched yesterday and are doing promotion, and now there is a very big discount if you join, are you interested in learning about it?"

The reason why young girls are used in the operation is because most people don't like to deal with this form of sales, and only they are likely to be given more patience.

"What's the app? What are your activities? ”

This sentence is considered a good start, and the ground push can be introduced endlessly: "What we just launched is the Wanli Travel APP, that is, a taxi software, master, you have used all the taxi or shake, right?" ”

As in the case of the takeaway market, Lin Yi was not the first pioneer to eat crabs, so many drivers have already been exposed to other taxi software.

"We are close to their form, that is, after the passenger sends the order, it will broadcast to the nearby driver, and after grabbing the order, you can go to pick up and drop. But our software is more advanced than theirs, responsive and runs less traffic. ”

This is not nonsense, Lin Yi and his CTO Wang Kai are very confident that they are better at the technical level than taking a taxi.

And it's 2013, and the traffic fee is a big expense for taxi drivers, so the first people to contact the taxi software are very concerned.

"Our boss doesn't know if you've heard of it? An entrepreneurial genius who has earned $20 million in 19 years, and has also been on the Youth Daily, he happens to be from Lin'an, and everyone says that he is Little Pony Jack. ”

In fact, some media compared Lin Yi to Wang Xing before, and "Little Pony Jack" was putting gold on his face.

It's not that Lin Yi likes to brag about himself, this is an ordinary sales trick, rendering this company has a strong background.

"The name of our company is Pengcheng Wanli, and it will bring you good luck when you hear it."

The last sentence is pure metaphysics, and some people will eat this set.

After a set of lines that have been memorized for a long time, the driver master is usually pragmatic and not pragmatic, and will skip those bells and whistles to the point:

"I've already loaded all the taxis, why do I have to pretend to be your 10,000-mile trip?"

Di Tui took the opportunity to say: "This is to mention the preferential activities I just said, now that the app has just been launched, you can get a small gift from us as the first batch of registered drivers, which is a practical mobile phone holder." ”

"In addition, as long as you are online for 8 hours a day after registration, we will reward you with 100 yuan after a month, which will be charged directly to your mobile phone."

The driver asked rhetorically: "As long as it's on, it's okay not to run a single order?" You can't be sent by a telecom company to secretly run my traffic, right? ”

"It's okay if you don't run!"

Di Tui said with great certainty, "I just said that our software is more than all taxis to save traffic, you will know in one day." However, if you take a lot of orders, there are additional bonuses. ”

This sounds very wronged, in fact, as long as the driver drives the app of Wanli Travel, and the list is constantly broadcast, there will always be someone he thinks is suitable and will naturally pick it up, Lin Yi is not afraid that he will not take the bait.

As for each driver to send a mobile phone holder and 100 yuan in phone bills, this cost is not high.

Although there are 70,000 taxis in the capital, they all take taxis for a year and dare not say that they are fully covered, and Lin Yi plans to spend 10,000 drivers a month to achieve the short-term goal.

In 2013, many taxi drivers didn't even have smartphones.

For the tempting driver, he will chase after him: "You think so, master, even if the company spends money to invite you to try our products for a month, you will know whether you can make money at that time!" ”

Once the tone loosens, they will take the initiative to take the driver's mobile phone to help them install the Wanli Travel app, and guide them to register.

The passenger app of Wanli Travel does not need to be registered, and you can directly enter the departure and destination to send orders. However, the driver side needs real-name registration and review of operation qualifications.

Li Moyan personally squatted at this point on Jingmi Road for three days, and then handed it over to Wang Yuqi to continue to check the promotion situation at other points, and in a few days, he has run through all the promotion locations they have set up so far.

At the last stop of her inspection, it was already morning after the shift period, and it should have been disbanded on the spot at this time, and the gang of operations that had stayed up for half a night went back to rest, but this time they couldn't leave for the time being.

Because Lin Yi brought a few colleagues to visit them, and announced that he had arranged a nearby place to invite them to breakfast.

"Oh!"

The boss has a treat, and you can't refuse whether you want to go or not, so the little girls in the operation seem to be excited to agree.

I didn't say hello in advance this time.

Li Moyan, who had stayed up all night again, watched Lin Yi come up against the light from the direction of the rising sun, his figure looked a little unreasonable, he handed over a bottle of water and said:

"Good work, senior sister."