Lin Yi didn't take the lead in participating in the front-line push like his senior sister in the past few days, but just listened to their results report once a day.

Of course, he was not idle.

After Li Moyan took the water, he asked, "Did you take any action over there when you took a taxi?" ”

Lin Yi has been paying attention recently: "Not yet, we deliberately did not promote it in places such as airports and railway stations that we had occupied before Dudu took a taxi, but chose the timing of the driver's handover, one of the reasons is to avoid its edge." ”

"But even if they are sluggish, they will definitely find out our whereabouts in the past few days, but it takes a little time to react, and most of Cheng Wei's operations were sent south by him."

"To be honest, with the coverage rate of Dudu taxi in the capital, it is really unnecessary for him to grab the driver with us, and it is estimated that Cheng Wei's means are still to come."

Li Moyan shared with him the promotion of the recent night, which was generally quite smooth, and finally concluded:

"With our current promotion speed, even if we all take a taxi to come over and set up a stall opposite, we are not afraid, the existing registered drivers have formed a certain scale, and the passengers are ready to start now?"

This is also something that Lin Yi has been busy with in the past few days, and he confirmed: "The manpower is ready, and it has been scattered this morning." ”

What is his so-called manpower?

1600 people!

Lin Yi's ground push team is already quite large, but it is one hundred and eighty people, and this number is naturally not a regular employee, but a recruited temporary worker.

The specific way of use is: before they went online, they had selected 100 high-end office buildings with the largest number of office people in Beijing and the largest concentration of big V Internet celebrities, and each building allocated 16 personnel, and waited for the distribution of leaflets in all directions and at each entrance and exit during the commuting period.

A non-vacant super high-rise office building can be stuffed with thousands of employees, and the number of people in a hundred buildings is already considerable, and the consumption power of white-collar workers is enough to form a sufficient demand for taxis.

The reason why I chose those office buildings where Internet celebrities gather is because these people have a high volume of voice on the Internet and a lot of dissemination, and if they publish a word on the Internet, it can be regarded as an advertisement for Wanli Travel.

Lin Yi is not a passive waiter, he has already spent a sum of publicity money to go out and arrange a group of nurseries to build momentum for himself, in order to form a spontaneous publicity effect.

On the passenger's side, although Lin Yi did not give so many subsidies, he also had a fare deduction coupon of ten yuan per person for the first order.

In addition to these local push methods, Lin Yi did not choose other propaganda methods that seemed to be more "high".

This trick was learned from Wang Xing, at the beginning of the "Thousand Regiment War", each regiment was not the one with the most money, and many of his competitors were more wealthy than each regiment.

For example, someone spent a lot of money to invite Uncle Ge to shoot an advertisement, and then put it in the prime time of China Television, it turned out that the effect was not good, and those group buying websites were dead after the money was spent.

The reason why traditional advertising methods have encountered a big bottleneck in the Internet era is that people's attention and time, that is, the so-called "traffic" have shifted online.

Second, it is difficult to quantify the cost performance of TV advertising, and you can't calculate how many new users have watched the ads and then come over.

The good thing about online advertising is that its conversion efficiency is completely well documented, and it can continue to improve through so-called "intelligent algorithms".

This set is the core logic of bytes.

In terms of revenue structure, many large Internet companies are essentially advertising companies, and the significance of competing for traffic is to compete for a share of the advertising market, especially in the era of stock competition.

Straight to the point.

Wang Xing's experience can be summed up in a word: directly subsidizing users is the most efficient way to spend money.

In short, getting the manpower ready so quickly was already beyond imagination, Li Moyan asked, "Where did you recruit so many people?" ”

Lin Yi didn't hide it: "I used to work as a part-time delivery person on the casual takeaway network, and after each group took over, I was replaced by a re-recruited full-time delivery person." ”

"So I asked the captains of the previous districts in the capital to assign them this task, and sure enough, the number of people was quickly gathered, otherwise I really don't know where to find people for a while."

The reason why he wants to engage in such a big battle is that the time is really urgent, and second, he is wary of taking a taxi to make trouble, so he will fight quickly.

Li Moyan's heart still fluctuated a little after hearing this, for these two people, casual takeaway network is a very special name, although it is no longer there.

However, after all, the senior sister is not a sad person, and she quickly refocused on the career in front of her.

"The current promotion momentum on the driver's side is good, and I won't come over to watch it in person in the next few days, and if the passenger side can go smoothly through this wave of momentum, then we should have orders soon."

Wanli's strategy this time is to fight high, and the money is spent like water, but as long as it is used in the right place, it will soon be effective.

Lin Yi did not urge her sister to work in a hurry, but asked her to go back to school to rest first after staying up in the middle of the night, and then go to the company to see her in the afternoon, and then went to check the effect of today's round of promotion.

The way he checked was not to go directly to the number of installed units in the background, but to use his own app to take a taxi to the vicinity of Chaoyang CBD.

This is the place with the highest concentration of high-end office buildings in Beijing, and it is naturally the key coverage area of this round of promotion.

Lin Yi guessed that there should be a lot of people who threw the leaflets on the ground after getting them, but this area was obviously cleaned very frequently, and it had been cleaned up at this time.

He deliberately chose the time slot for lunch, found a restaurant with a lot of people nearby, and sat down to order things while paying attention to the conversations of the white-collar workers who came out to eat at noon.

Filtering through the office gossip and boring routines that have nothing to do with him, he finally hears what he wants.

"Eh, did you receive the flyer of that taxi app in the morning, it seems to be called Wanli? I walked from the subway station to the downstairs of the company, and I actually received it three times! ”

Another voice interface said: "I also received it, but these taxi software are almost the same, what's the difference between you and me?" ”

The former replied, "Before I threw the flyer in the trash, I saw that it said there was a 10 dollar coupon for the first use. ”

"Ten dollars, it's not a lot......

At this time, a third voice came out and said: "It's true, and they have been engaged in promotional activities recently, and there is a certain chance that they will be drawn for free when they pay." ”

The first two voices asked, "How do you know?" ”

The third replied: "I followed a nearby lifestyle blogger on Weibo, and I just saw it from her in the morning, saying that there is wool to ......."

They didn't stay on this topic for too long, and brought it over in a few words, Lin Yi didn't jump out to make any recommendations, just nodded with satisfaction.

This is his purpose, according to the law of communication, as long as the high-intensity promotion in a short period of time covers more than 30% of the population, there is a chance to spontaneously form a topic.

The three girls just talked casually, and they didn't show a clear intention to use it, but Lin Yi felt that if they needed a car recently, they should be able to think of this app.

If you're lucky, one or two customers convert.

Lin Yi is now very much looking forward to a sudden heavy rainstorm in the capital, but unfortunately the service of artificial rain is not something that can be played casually.

It's not that he has any special love for rainy days, or that he wants to see the sea on the road, or test the drainage system of the capital.

Bad weather can increase the demand for cars.

When the time comes, there is no need to hand out any more flyers, and if they can't stop the car on the side of the road, they will spontaneously download the app and start calling a taxi.