Chapter 29: The Northern Expedition

Wanli Travel's acquisition of Dahuangfeng Taxi, compared with Dudu, is actually more difficult to accept.

Because if it weren't for Lin Yi's intervention, Li Yongjin would have promised to sell it to them, and Da Huang Feng should have become Kuaidu's bag.

Now that the wood has been completed, no matter how entangled it is, it will not help, but Dudu will take the opportunity to stir up the wind and rain in Shencheng, and Kuaidu will naturally not give up.

Li Moyan told Lin Yi on the phone: "According to the front-line operation response, the publicity positions of Kuaidu taxi have been found in many promotion locations in the capital, and there are not many people for the time being, but they are being replenished one after another." ”

"I have verified that the recruitment market has indeed seen a large number of operation positions released by Kuaitu Taxi in the capital, and it is an urgent recruitment."

Lin Yi said a cool word: "Kuaidu is a little anxious, I don't know if I missed the opportunity of Da Huang Feng, whether Lu Chuanwei and Chen Weixing had a big quarrel." ”

Of course, this statement is unfounded, but it is better to say that it is his "best wishes" to his competitors.

After Wanli Chuxing annexed Dahuangfeng, the current pattern of the taxi market is as follows:

Dudu and Kuaidu are naturally still in the top two, of which Dudu still firmly controls the Beijing market, while Kuaidu mainly dominates the southern cities represented by Lin'an.

Although the overall scale of Wanli Travel is not as good as the top two, if you look at it alone, it ranks second in the first important Beijing market and first in the second most important Shanghai market.

Doesn't that sound amazing?

Sometimes the ranking is very important, and Lin Yi can confidently say that Wanli Travel is already the opponent of the first two equals.

Of course, Kuaidu can't eat this dumb loss, when Dudu attacked Shencheng, not only Lin Yi was reacting, but Kuaidu also immediately took measures, and the strength was not under Dudu.

But in this place of Shencheng, Dudu, Kuaidu and Da Huang Feng have been fighting for half a year, and seeing that Da Huang Feng almost couldn't hold on, he was acquired by Lin Yi.

After the injection of funds, Da Huangfeng immediately became vigorous again, and it is unlikely that there will be any major changes in a short period of time.

So where else can they go?

Only the capital!

"Because of the relationship between the failure to acquire Da Huangfeng, the $10 million financing that Kuaidu got in September has not been spent much, which means that their capital reserves are most likely still above us, no wonder they are looking for opportunities to ignite fires everywhere."

"Both Beijing and Shenshen will be made into a pot of porridge, and they are destined to never have peace."

Li Moyan asked: "There is another big battle to be fought in the capital, is our new plan to open the city postponed?" ”

"It can't be delayed."

Lin Yiyi assessed the situation and immediately said: "Kuaidu wants to compete with us for a city and a pool, so we will take the opportunity to expand our overall scale." ”

"The closer we get to Dudu and Kuaidu in terms of market share, the more likely my next plan will be realized."

"In October, with the acquisition of Dahuangfeng, we have entered 9 cities that we have casually laid out before, and we will enter 20 cities by the end of next month, and the target at the end of December is 40."

"Wanli Travel was established in September 2013, a year later than Dudu and Kuaidu, and now the acquisition of Dahuangfeng, which was established in April this year, is considered to have caught up with the time for half a year, and we will continue to catch up."

In fact, the reason why Lin Yi was able to catch up with the reverse takeover of Da Huangfeng was not because he was more powerful than Li Yongjin, he relied on nothing more than two points.

The first is "foresight".

The second is that he is richer than Da Huangfeng.

These are all things they have discussed before going online, and there is a plan for which cities will be the first batch and which will be the second batch.

Li Moyan asked again: "What about this side of the capital?" ”

"You can't lose it over there in the capital."

Although Lin Yi's attitude is very resolute, his analysis is still very calm: "Kuaidu has only entered Beijing now, and he has actually missed the best opportunity. ”

"The Beijing market, the airport and the railway station are in the hands of Dudu, and the taxi handover point is in our hands, and the good promotion positions are all occupied."

"As long as we don't give in to Dudu, even if Kuaidu can squeeze in desperately, it will have to cost more than us."

"Of course, compared with Dudu, our foundation in the capital is shallower, so we should be more wary of the strong impact of Kuaidu, in short, we can't give him the second place position anyway."

Li Moyan had already guessed Lin Yi's attitude, but he reminded him again of the company's financial situation: "The $10 million we took out cost more than 1 million in the first month. ”

"In the second month, the expenses of entering the seven new cities became a lot larger, and then I paid most of the one-time acquisition of Dahuangfeng Taxi."

"According to the previous accounts, the merger could have been supported until the end of December, but now with the addition of Kuaidoo, the outflow is expected to be faster, which means that if there is no new financing coming in, we will face a break in the capital chain before the end of the year."

Lin alone still has two or three million dollars in cash in his hand, but when it comes time to use this money, Wanli Travel will face life and death.

"I don't need to go to December, after dealing with this round of counterattacks from Dudu and Kuaidu, I will return to Beijing to implement the next plan."

"Success is a success, in one fell swoop."

"If I can get the money, then the money I spend at the moment is nothing; If you can't get the money, it's pointless to keep one or two million so much. ”

"So we don't have to be afraid during this time, let's do it, we have to adapt to the situation of not being able to pay wages next month at any time."

This kind of embarrassment is not unique to Wanli Travel, Dudu and Kuaidu have all faced it, and it was the same before Da Huangfeng took a taxi, so the first thing Lin Yi did after acquiring it was to pay back wages to employees.

Rice's boss Lei once said that the company must have enough cash in its account to pay 18 months' salary, which is the financial management method of large companies.

But Lin Yi is now starting a business, playing with the speed of life and death, and it is also a money graveyard of taxi software. The expenditure on wages is only a small head, and the cost of various promotions and subsidies is the big one.

Lin Yi's financing is only intended and can only be used for six months.

Li Moyan did not oppose his radicalism, and he had the experience of casual takeaway network, so both of them could face this situation calmly.

What she said just now was just a reminder that the two of them had decided to implement their own plans.

"Kuaidu is very determined to enter the capital market, and it is said that the budget prepared is 20 million yuan."

This news was told to him by Liu Jianni, but it can only be regarded as a bonus, and the main notice brought by this old friend is:

"It is rumored in the venture capital circle that the goose factory and the A factory are planning to add to the taxi market, and the next round of investment may be 50 million to 100 million US dollars, which is the direct reason why Dahuangfeng can't raise capital in taxi."

"Whatever you're going to do, you have to hurry."