Cheng Wei's message is at least right.

This year's Spring Festival holiday will probably last until the end of February, so after the time entered March, the long-planned Uber made a move.

They announced three blockbuster news in a row.

The first is to appoint Liu Zhen as the head of Uber's regional strategy, a woman who was not well known before, and her resume does not need to be detailed, and she is a typical "global elite".

She is the first executive to be appointed separately in the region by Uber, in addition to Kalanick, who was previously directly in charge, which shows that Uber attaches great importance to this market, but the position is not president.

The most popular thing about this Ms. Liu Zhen is her private identity, because she is the niece of the famous patriotic industrialist Liu Taishan and the cousin of Liu Qing, the current president of Dudu Kuakudu.

By the way, after the merger of Dudu and Kuaidu, in order to show equal treatment, the company's name was called Dudu Kuaidu in public, and Liu Qing had been promoted from COO to president at the annual meeting before the Spring Festival.

The second point is that Kalanick himself announced that he is ready to invest at least $1 billion, and Uber vows to become the number one ride-hailing market in the region.

Both Lin Yi and Cheng Wei had expected this before, but now it was just boots on the ground, which was not surprising.

The third thing is more special, in order to compete with local companies to benefit consumers, Uber announced that the unit price per kilometer will be reduced by 30% from now on.

This thing itself is not unusual, no matter what form it takes, its essence is that the company pays to subsidize users for large-scale promotion of products.

Passengers who have experienced the subsidy war have also shown the composure that they have seen the world, and they will only rejoice and run to tell each other, "Another wronged boss has begun to throw money, and the good opportunity to take a free taxi is coming back."

Not to mention how much users love it, but!

Although Uber itself does not have a taxi business, when Lin Yi and his team communicated with the private car business before, the regulatory authorities required that the unit price of mileage be higher than 30% of that of taxis, maintaining dislocation competition.

In other words, Uber has stepped on the line.

"If they do this, Uber should soon be interviewed by the regulators and ordered to cancel this measure, right?"

When Wanli Travel was studying the deployment of Uber, someone put forward such an expectation.

Of course, Lin Yi will not approve of this fantasy: "Don't be too optimistic, although Kalanick is against the world's regulators and is completely a bad extralegal fanatic, he will not make hasty decisions." ”

"Uber's GR team is also very experienced, the so-called anticipation of the enemy is lenient, don't expect to help us with the thunder, so be prepared to face Uber head-on."

In fact, there is not much basis for this judgment, because the requirements of the previous policy are very clear, Liu Jianni asked:

"Are you sure you won't step on the line?"

"I can't say for sure, but we can figure it out."

The others knew that Lin Yi was a little magical, and at this time they listened to him give orders:

"First of all, we need to unify our thinking, and we must be prepared to fight a tough battle with Uber, so that if we call it off, it will be in vain at most, but if we are not prepared, we will be caught off guard."

"With the above point, let's then clarify the product positioning with Uber."

"In the past, we used high-end products, that is, the car business, to compete with Uber, but now the price range is no longer suitable."

"I also don't approve of the same price reduction as Uber, because it will impact the original business of taxis, and you probably don't want to experience being blocked by hundreds of taxis, right?"

"And it's important to ensure that we have a differentiated service, so that customers who can afford to pay feel that we are getting the best value for money."

"So, we need a new business, which I call an economy option, to compete directly with the price cut of Uber, which should be in a lower price range than taxis, and it's called Express."

"Correspondingly, its requirements for models and service standards can wait, but the safety standards that I have always emphasized must be adhered to."

"Regarding the idea of a low-cost car business, my senior sister should have made a pre-plan before, and I took it out directly to Wang Kai."

"If Uber doesn't hit a policy hurdle, then we need to follow up immediately, and I'd like to see the tech department bring it online by the end of the month, ok?"

Everyone naturally responded in unison, and after the end of the conference, most of the employees left quickly and hurriedly, but Liu Jianni was still sitting in her position and did not move.

"Is there something wrong?"

"Come to me and make a few talks."

Wanli Travel's current office area is also much larger than at the beginning, with several floors up and down, and Liu Jianni, as the CFO, is naturally qualified to have an exclusive office, and the area is second only to Lin Yi and Li Moyan.

After getting there, Liu Jianni didn't hurry to speak, but took out a coffee machine, grinded beans on the spot and made a cup of pure hand-poured coffee, and pushed it in front of Lin Yi.

"Do you remember the first time you went to my old employer's house to look for me, when I asked the secretary to give you a cup of instant coffee, and you didn't like it."

Of course, Liu Jianni didn't want to go through the old accounts, Lin smiled when she heard it, and then took a sip of the hot cup of coffee.

Let's try it soon, everyone. 】

"It seems that I don't know how to appreciate it."

Liu Jianni also smiled, and the two of them used the past to pave the way before getting to the point: "Lin Yi, do you really plan to follow up on Uber's launch of this so-called express car business under the unclear policy?" ”

Lin Yi put down his coffee: "Jenny, I understand your concerns, but the current form no longer allows us to hesitate to look ahead and future. ”

"That's what I'm worried about."

Liu Jianni said frankly, "Lin Yi, I know that after the merger of Dudu and Kuaidu, and now Uber is saying that it will throw $1 billion, you are under a lot of pressure." ”

"It's been felt by the whole company, so you can see that the atmosphere in the office has become very tense lately, and I know that you may be deliberately training the team."

"But we can't mess with ourselves, policy risks can't be taken casually, and if something goes wrong, there is no chance to save it."

"You are very familiar with Wang Xing, you should know if the meal was thriving back then, why did it disappear overnight?"

Of course, Lin Yi understood this truth, after going through the events of Dudu and Kuaidu, he didn't plan to rely on the experience of his previous life.

"Jenny, I made these requests as prepared, if there is any inappropriate signal in the middle, I will not force the horse to act."

"My attitude is still cautious, but your reminder is also timely, and I think we should do a quarantine for the Wanli Travel app."

"Do you remember that we actually have another app in our hands, which is the Dahuangfeng taxi app? This time, I just took it out and used it. ”

After Wanli Travel acquired Dahuangfeng Taxi, it only retained the brand of Dahuangfeng Taxi in Shencheng, but in fact, the background is all opened, which is just a shell.

"We can use Dahuangfeng taxi to push this express business, if it is really taken off the shelves or banned, at least the main entrance of Wanli Travel will be saved."