Wanli Travel's express business preparation is not so fast, and after the merger, Dudu Kuaidu obviously has the same concerns, and is still lagging behind them in progress.

But one thing is imminent.

Price war!

Whether it's Uber's price cut, or the red envelopes that are all sent out quickly, or the discount of Wanli Travel, there is actually no difference, just stick the money.

Strictly speaking, this should be considered the second round of subsidy wars, and Uber, although it is the initiator, actually spends the least.

Because it has entered few cities and has a small number of existing orders, it must be subsidized by someone to give it out.

Now, of course, it's also growing in size, somewhat similar to what happened to the three at the beginning of the first subsidy war last year.

And the biggest opponents of Wanli Travel are actually all fast, they are quite large chess opponents, and their own scale is already very large.

In addition to the decline in the number of orders on the platform at the end of the first round of subsidy wars, the industry has been on the rise as the penetration rate of ride-hailing software and smartphones themselves has been increasing.

After the first shot was fired by Uber this time, Wanli Travel and Dudu Kuai immediately followed up separately, directly skipping the previous ramp-up stage and almost immediately reaching the peak of the subsidy.

And last time, there was a third-party payment platform that only needed half of the money, and this time it can only be paid by the taxi software out of its own pocket.

Lin Yi asked his CFO for confirmation: "How much do we need to spend?" ”

"$40 million, a week!"

Jianni Liu is very professional, she is not a simple question and answer machine.

"According to my calculations, this is an average amount of subsidy that we can achieve under the current conditions, which is about $160 million per month, and the natural increase during this period has been calculated."

"Our last round of funding was $800 million, and we could only hold out for five months without considering the removal or reduction of large-scale subsidies."

"Considering that the money was received in August last year, our actual capital reserves on hand can only support until the end of June at most, which means that we must receive the next financing before this point in time."

Lin Yi scolded after hearing this: "Damn, it's only been three or four months, and the thief is excited." ”

Liu Jianni didn't care about his insignificant little emotion, and continued to report the situation she had learned.

"Uber, they're running too small but they're still growing at a high rate, but considering that Uber doesn't do taxis at all, I expect it to be subsidized at up to $20 million a week."

"If Kalanick had said that he had invested $1 billion in the regional market without discounting, it would have been worth about a year."

"Of course, Uber is very rich, $1 billion is not his ceiling, and he is fully capable of continuing to fight as long as necessary."

"On the other hand, after the merger of Dudu, the combined market share of the two companies is already higher than that of our Wanli Travel, so their expenditure should be higher than ours."

"But they are also richer, the last round of financing between Dudu and Kuaidu was 700 million and 600 million respectively, and the time is after us, and it is expected that their combined capital reserves should not exceed 1 billion US dollars."

"If they spend 1.5 times as fast as we do, then they can use up their existing funds for about 4-5 months, and if they are 2 times, then they will run out about the same time as us."

Lin Yi concluded: "In other words, there is a high probability that our financing time with Cheng Wei will still collide. ”

He didn't consider Uber for the time being, because Kalanick's financing environment, although better, is mainly in the United States, and there is little overlap between investors from both sides.

"You're right."

Liu Jianni did not shy away from saying, "Considering that Dudu has already formed an advantage for us now, and Liu Qing has shown a strong financing ability before, we can't help but plan ahead." ”

Now that the second round of the subsidy war has just begun, it may not be a good time to start financing immediately, but if it is too late, I am afraid it will be too late.

Although financing is the job of Liu Jianni's supervisor, she also mentioned Liu Qing bluntly, and she is obliged to remind Lin Yi of this.

Lin Yi thought about it and gave a policy: "Don't worry too much about the valuation in this round of financing, and give priority to ensuring the financing amount." ”

He said that not caring about valuation, of course, is not undervaluing, this is two sides of the same coin, otherwise, investors are not optimistic about your performance and will not pay money.

At this time, Wanli Travel has been more than half a year since the last round of financing, and the overall scale has at least doubled, so the valuation will naturally increase accordingly.

Liu Jianni immediately agreed: "This idea coincides with mine, I will try my best to get all the money I can get." ”

"Judging from the current situation, Uber and both are going to fight, and we can't do it if we don't have enough capital reserves, at least until the next round of industry consolidation."

"This time I will be more targeted than in the last round of financing, we may not need to meet too many institutions, but I will not be too sifting about the background and funding sources of venture capital, the more ammunition the better."

Although it was a little uncomfortable to travel thousands of miles because of the recent merger, Lin Yi was also very nervous for a while.

However, after all, the taxi industry is still a sweet spot in the eyes of venture capital, and they should not be so downtrodden that no one cares.

"In this situation, the major shareholders and the bear factories that support our business are particularly important. ”

"I know that in the last round of financing, you didn't want to give the bear factory a chance to increase its holdings, dilute his equity as much as possible and reduce our dependence on the bear factory, and I also support these."

"But at this time and that time, now is a difficult time, you can't still play the same way as the tailwind, Li Robin's side you have to win him."

Lin nodded in understanding.

Although he is wary of Xiong Factory, he doesn't have any special knots, people have to bow their heads under the eaves, and he still knows how to judge the situation.

"After the last round of financing, our relationship with Bear Factory is not as close as before, and Bear Factory has invested a lot in O2O this year."

"I'm still able to say something about this, so I'll go to Robin Li's side as soon as possible to brush my face and get more money back."

After the two of them discussed, the basic strategy was settled, and they both knew it in their hearts.

Liu Jianni's estimate is reasonable, and the subsidy amount for Wanli Travel has really come to $40 million a week.

You must know that in the last round of subsidy war, they reached the level of 40 million yuan a day at most, which was only a short-term peak.

In a year's time, this round is just a norm.

It may be that once raw and twice cooked, although the amount of money prepared this time is larger and the speed of burning money is faster, Lin Yi does not have that feeling of panic.

】

He stood in front of the glass curtain wall of his office, watching the traffic on the street below, and wondering how many of them were ride-hailing drivers.

"Do you smell it?"

"Smell something?"

"The air smells of money."