As soon as Lin Yi's words fell, the torture he said appeared.

When the time enters May, it is more difficult for Wanli to travel, because they have been feeling the pressure from their opponents strongly recently.

The Internet industry is an industry with a very significant scale effect, and traffic and users will naturally gather to the top enterprises.

Even if it has temporarily got rid of the financial predicament, after the integration of the two sides is completed by the new capital under the control of Liu Qing, the gap with Wanli Travel will be further widened, and it will also form a crowding out effect in the business.

For this reason, Lin Yi and they certainly did not sit still, and took a lot of measures, and the two sides of the same thing are that their capital outflow speed is also faster.

This tense competitive situation continued until an accident occurred.

Late at night on May 5, a flight attendant who works in a commercial city called a ride to the train station through the Dudu taxi app to return to her hometown in Qilu to attend a relative's wedding.

The next day, the family found her missing, and rushed to Shangdu on the 7th to find her to no avail, and then reported it locally, and on the 8th, the police found the body of the flight attendant, and found that she had been violated before her death.

The police quickly identified the driver of the hitchhiker that night as a major suspect, obtained the driver's information from the taxi platform and began to chase the murderer.

At the same time, the news spread on the Internet for the first time, and the new company, which had been in the limelight for a merger not long ago, was on the cusp.

Lin Yi may not have learned much later than Liu Qing when he learned about this incident, because Wanli Travel's public relations team had been tracking the public opinion of the two companies, and then he immediately convened a meeting to discuss countermeasures.

】

"Everything is known, right?"

The other people nodded separately, Lin Yi had already sent them a message, and they all knew the basic situation before coming.

"Are you going to make any moves?"

Lin Yi affirmed: "Although this incident is a tragedy, it is also an opportunity for us to travel thousands of miles. ”

"Before that, the business that we had the biggest gap with Tokdo was ride-hailing, because we had a small number of drivers, so we didn't use many passengers, and there was a million-dollar gap with each other in this aspect alone."

"When the ride-hailing business was launched, I said that there would be problems with the way of taking a taxi, but now it just confirms the judgment at that time."

"In fact, this is not the first time that Dudu Hitchhiker has had an accident, and there have been many cases of surname harassment, surname assault and homicide before, but none of them have attracted as much attention as this time."

"So they were able to get things over at a small PR cost, or they could just leave it at that."

"Judging from the public opinion reflection this time, they can't escape the judgment of netizens no matter what, if we don't make good use of this opportunity, I'm afraid it won't be justified."

Liu Jianni raised concerns: "This is a safety accident after all, if we use this incident to hype up the attack on competitors, I am afraid that netizens will also think that eating human blood steamed buns, which will cause a certain amount of disgust." ”

Lin Yi was not worried about this: "We don't need to attack it, it hasn't been attacked enough now, is it missing one of us?" ”

"What we need to make is the proposition of safe travel that we have always insisted on, and tell all users that they have another option."

"I admit that I am rubbing the heat of this matter, but when a bad thing happens, what we pursue should be to avoid similar tragedies as much as possible, and this level of discussion should be acceptable after the catharsis of emotions."

Lin Yi means that the way and method can be considered, but the policy of Wanli Travel to participate in this matter will not change.

Liu Jianni did not continue to object, with the pressure faced by Wanli Travel during this time, it is indeed necessary to counteract Liu Qing's new capital.

After they discussed, the first way to do this was to release the brand's short films that had been recorded but not yet announced.

This was originally a very conventional propaganda action, but this short film focuses on the concept of safety, in fact, they have all taken taxis before.

As a competitor, Wanli Travel chose to take it out at this point in time, and the taste of the connotation is very obvious, which has attracted great attention.

Netizens have intimately helped@The party who has not yet spoken out.

……

Tuto's public relations team is actually very efficient, and they already knew about the existence of this incident when the police intervened.

The reason why I didn't speak out at the first time was because I didn't want to attract too much attention, and it was ideal to be able to turn big things into small things like before.

However, this time the crowd was far more violent than they expected, and ignited the field of public opinion almost instantly.

"21 years old", "flight attendant" and "x kill", these words are easy to spread, and the effect of appearing in a news headline at the same time is very exaggerated.

Just a little observation of the feedback of public opinion, they knew that this time they could not escape, in the face of the tsunami-like verbal criticism, the public relations team has held a meeting and decided that they must be decisively admitted.

However, before their apology statement was issued, it was found that Wanli Travel actually threw out a safety-themed promotional video first, almost directly aimed at this side, and his subordinates also made a special request for this.

"Jean, do you think we need a response to this?"

Liu Qing was in a very bad mood when he saw the news, and the business of Wanli Travel was obviously suppressed during this time, and it seemed that the situation was very unfavorable.

The flight attendant who suddenly appeared this time made the merged Xindu be roasted on the fire all of a sudden, and even Wanli Travel, a "defeated subordinate with little time", dared to jump out and step on his feet.

"What impact do you think it will have if we fight back against the short film, whether explicitly or implicitly?"

The subordinates gave their opinions very sincerely: "With the pressure of public opinion we are facing now, emotionally speaking, it is impossible for netizens to stand on our side in any case." ”

"At most, we accuse Wanli Travel of having nothing to do with this incident, jumping out to rub the heat is consuming the deceased, and it is very disrespectful to the victim."

"But at this juncture, if you are still busy fighting with your peers, the outside world will also question the sincerity of our apology statement."

"In other words, the best result is that the public sees Wanli Travel as a raccoon dog with us, and loses favor with both at the same time."

Liu Qing's mind flashed in an instant, whether it was possible to resist the past without issuing an apology statement, but this question didn't have to be asked, and she knew the answer herself.

It's not the first time that a ride in Dudu has had an accident, but this time it's too noisy, and it's not like you can get through it by pretending to be dead.

Liu Qing is not a willful person, and losing both is not an ideal ending for her, this is not her way of working.

So she quickly decided: "Then ignore them for the time being, let's get past this difficult situation first." ”

"As for Wanli Travel, it's too late to find another opportunity when the impact of this matter passes, and that Lin Yi won't be able to jump for a few days."