After making an appointment with Liu Chang to have supper after nine o'clock tonight and talk about investment by the way, Li Han continued his work in the cake shop, cleaned up, and moved all kinds of flour and raw materials used to make cakes into the kitchen.

He likes this laid-back feeling, which is probably the so-called slow life.

Seeing that it was almost noon, Li Han was ready to go to Liu Chang's store in advance to observe.

After all, if you want to invest in this store next, you must first find out the situation.

"Where are you going? Skipping meals? Seeing that Li Han was leaving, Wang Man asked curiously.

"Something, to meet a childhood friend." Li Han explained, "Don't worry, I'll be back before half past one." ”

"It's okay if you don't come if you have something, there's no business in the store in the afternoon." Wang Man looked at him curiously and said.

Li Han smiled: "That's not good, I'm a security guard here, in case of danger, I have to come back to protect the two of you." ”

"Who protects whom...... Wang Man glared at him with a smile, then turned back to the kitchen.

Li Han came to the front of the Camez burger restaurant, which is simply a model of "door-to-door", obviously it is more than twelve o'clock, which is the peak period for dining.

Other stores are full of takeaway brothers and customers, but the employees in this store are all idle to fight the glory of the king, and only a few minutes after a takeaway brother enters the store to pick up food.

Anyway, it's so strange to be so deserted during peak dining hours.

Therefore, before Liu Chang found him, Li Han first called up the store's customer big data.

As a result, he found that 47 percent of the store's customers made more than three purchases, while 72 percent of all customers were adults, and 84 percent of orders came from takeaways.

Forty-seven percent of people who only made three purchases meant that the store had no repeat customers, but 72 percent of consumers were adults......

This data is so strange.

As we all know, junk food is mainly aimed at children, but most of the customers at this store are adults.

What caused this phenomenon, Li Han decided to experience it for himself.

After entering the store, one of the clerks lazily said "Welcome", and then continued to play Glory of Kings.

Li Han looked at the recipes in the store, the main gimmick of this store is "whole wheat artisan bread", to put it bluntly, the bread in the burger is replaced with whole wheat, and the other fries and fried chicken are no different from Wallace.

"One set meal for Beef Castle, Chicken Leg Burger, and Cod Castle." Li Han looked at the menu and said, "You can choose your own snacks, right?" Then you mix and match it for me, and try to serve one of each snack. ”

"Please wait." The clerk in front of the counter recorded it, and then replied, "It's a total of one hundred and twelve yuan here." ”

The price is actually on the same level as the Golden Arches. Li Han pondered, and then found a corner of the store to sit down.

It was about fifteen minutes before the counter told him to pick up his food.

"You guys, it's a little slow to serve food." Li Han frowned and said: Almost all of the Golden Arches can be eaten at the right time, but here it actually has to wait for fifteen minutes.

"Oh, our burgers are made on site, and they're handmade, unlike the half-finished burgers at Golden Arches." The clerk explained.

Li Han nodded, returned to his corner with the hamburger, and then looked at the hamburger.

There is no doubt that the portion is very large, a piece of beef patty is as thick as two pieces of the Golden Arches, and the chicken thighs in the chicken leg burger are thicker.

"Let's see why." Li Han muttered to himself, grabbed the hamburger and took a bite, then frowned.

The whole wheat bread was hard and dry, with a hint of bitterness, and he really couldn't understand why he wanted it.

In fact, whole wheat flour is more expensive than ordinary flour because of the complicated processing process, and the texture and taste are not good.

This kind of bread is mainly for people who are trying to lose weight, but people who are on a diet don't come to eat fried chicken burgers.

He then tried several other burgers and found another problem: the taste was too monotonous.

All of the burgers at this restaurant are made with the same sauce, and because they have cheese, garlic sauce, and mayonnaise, they all taste sour, sweet, and salty, and it feels like three burgers with the same taste but different textures.

It's no wonder that most guests don't spend more than three times.

As for snacks such as chicken wings, chicken nuggets, and chicken fillets, although they are not semi-finished materials like Wallace, they are all marinated with the same kind of marinade, so chicken nuggets, chicken fillets, and chicken rice flowers taste completely the same taste, but the shape is different.

In this way, Li Han basically knows what the problem of this store is.

First: the self-contradiction of the gimmick, which is like mixing poison with antidote at the same time as poison, is meaningless and increases the cost; Second, the taste is too simple, and although no semi-finished products are used to emphasize "handmade", it is the same flavor for both burgers and snacks, and eating it once is equivalent to eating the entire restaurant.

Of course, the most important issue is price.

For the sake of gimmicks, too many useless costs have been added, causing the price to soar to the same level as the Golden Arches, but it does not have the rich variety and flavors of the Golden Arches, and it is not as affordable as Wallace's, so it is naturally not competitive in this similar store.

As for why most of the guests are adults, it is determined by the price, quantity and variety, the amount is too much for children to eat, and the price is expensive and the variety is small, parents are definitely more willing to buy Golden Arches.

Now that the cause is clear, the next step is to fix it.

At this time, a man with a round head, big ears and thick lips passed by Li Han, and then looked at him curiously, and then smiled in surprise: "Yo, Xiaohan?" Why did you come here now? Didn't you say nine o'clock in the evening? ”

This is Li Han's little Liu Chang, who is honest and smart, but the combination of the two is not a good thing.

It wasn't surprising that the other party found out about him, after all, he was the only customer in the store eating dine-in.

But then Liu Chang looked at the meal he ordered in front of him and immediately understood: "Are you here to inquire about intelligence?" ”

"Don't worry, if I say invest, I will definitely invest." Li Han replied, "Just to see what the problem is." ”

A trace of shame flashed on Liu Chang's face: "This ...... In fact, my thought at the time was that everyone was worried that eating junk food would make you fat, so wouldn't it be better to develop some low-calorie junk food? But ......"

"It doesn't look like it's going well." Li Han nodded.

"So," Liu Chang sat down across from him, "how much are you going to invest?" As long as there are sufficient funds, let's do a good job of publicity, and we will definitely be able to turn the situation around. ”

"About 500,000." Li Han replied with a smile.

At that time, Liu Chang was shocked: "Where did you get so much money?" Is it so profitable to sell in a Mercedes-Benz 4S store?! ”

"Second prize in the lottery." Li Han explained that at this time, the benefits of the second prize are reflected: it can perfectly explain the source of funds, but it will not make people too envious.

"Ah, no wonder ......" Liu Chang suddenly said.

"But," Li Han changed his words, "I have the final say on how to use this money." Your method obviously doesn't work, so why don't you try my method next, what do you think? ”