"Your approach? What method do you have? Liu Chang hesitated and asked, "To be honest, I'm very happy that you want to cooperate with me, but there are some things in this store that I still have to stick to." ”

"I know, let's talk about it." Li Han said, looking at the hamburger in front of him, "Actually, your concept is not impossible, the key problem is the price." Don't you realize? Your price is on the same level as the Golden Arches, but you have no ability to compete with the Golden Arches at all. There are many gimmicks and few types. ”

"However, many of my customers say they like the texture and aroma of whole wheat bread...... Liu Chang muttered unconvinced.

"That's a small part, isn't it?" Li Han was ruthless, "After all, there are only a few people who like whole wheat bread, its texture and taste are indeed inferior to ordinary bread, and the price is more expensive, which is meaningless." ”

"How can this be said to be meaningless? This is the essence of our family......" Liu Chang said reluctantly.

Li Han glanced at Liu Chang, he still knows a lot about his own hair, because he has been a top student since he was a child, so the biggest problem is to save face, and he always feels that he is no worse than others.

It is precisely because of this that seeing that those old classmates made a lot of money as bosses, Liu Chang couldn't hold back, gave up his stable job as a civil servant, and wanted to make his own career.

But even so, Li Han does not intend to give up this investment.

From a personal point of view, Liu Chang has played with him since he was a child, and he is his only friend now.

After work, Li Han not only didn't make many friends, but also became estranged from his former friends for various reasons. Only Liu Chang will greet him every New Year's holiday, and he will come out to eat and chat together a few times a year.

From the perspective of interests, there must be a reason why the big data APP recommended this restaurant to him: there are so many fried chicken burger restaurants in Beichang City, and there are more than a dozen brands alone, why is Liu Chang's store the most suitable for him to invest in?

Knowing the backward process of the answer, this shows that there is a certain point in the principles that Liu Chang adheres to that is an important factor that can be successful, so he must take Liu Chang's opinion into account.

"Let's figure it out together." Li Han said, asking tentatively, "What do you think?" ”

"I don't think we can give up 'handicraft'." Liu Chang said solemnly, "The fried chicken burgers outside are all material packages produced from assembly line factories, without exception. So if we want to be different from them, we have to focus on 'handmade'. ”

"So, isn't whole-wheat bread the most important?" Li Han frowned.

"Uh...... Of course, I'd like to keep this if I can. Liu Chang said a little embarrassed, "But I also know that this item is a meaningless insistence, so ...... You are an investor, and if you don't like it, you can withdraw it. ”

"It doesn't matter if you stay...... Li Han held his chin and groaned: So, the key factor for success is "handmade"?

The cooking time of handmade burgers is bound to be longer than the assembly line of Golden Arches and Wallace, and the "quantity" is certainly not comparable.

In this case, it can only be compared to "quality", take a more upscale hamburger route, and the price and experience are one level higher than the Golden Arches.

"But what about varieties and tastes?" Li Han sighed: What is the connection between handicraft and these two?

The next moment, a flash of inspiration flashed in Li Han's mind: "There is!" That's the perfect solution to all problems! ”

At this moment, he already understood why the big data APP would push this store to him.

"You have an idea?" Liu Chang asked with some surprise, "Say it and listen to it." ”

"I used to play a little game, and that little game was to make a burger, and I divided a burger into five parts, bread, meatloaf, toppings, vegetables, and sauce, and then mixed and matched those five parts at will, and let the players make them." Li Han explained, "We're going to do the same, do you understand what I mean?" ”

Liu Chang has been in this business for a while, so he naturally understands what he said: "What you mean is to make a special page on the takeaway software like KFC and Golden Arches, and then let customers order." The way they order is like this little game, let them choose the type of bread, meatloaf, vegetables and sauce by themselves, and we do what they order? ”

"Yes!" Li Han said with a smile, "For example, we divide bread into whole wheat and plain, then meatloaf is divided into four types: beef, chicken thighs, cod, and shrimp, onions, tomatoes, lettuce, and pickled cucumbers for vegetables, bacon, ham, cheese, and poached eggs for toppings, and honey mustard, ketchup, and mayonnaise for sauces." Five parts, let the customer mix it up by himself. ”

"Wonderful!" Liu Chang suddenly said: "In this way, you can mix with each other to create infinite combinations!" Guests can order three-tier, four-tier, or even five, six, or seven-tier burgers according to their preferences, and the ingredients and sauces in the middle are free to choose, which is simply delicious and fun! ”

"And it's an effect that can only be done with a handmade hamburger, and the variety and taste are solved at once. Even if it's not delicious, the guests can't blame us, because they chose it themselves. The more Li Han thought about it, the more reasonable he felt, "Of course, we can set up a few basic templates in the store for lazy people to order with one click, but I think everyone should be able to combine them by themselves." ”

"Definitely! Of course, such a fun burger has to be put together! Liu Chang smiled excitedly.

"But there is another point," Li Han said, "the production speed of handmade hamburgers is not as fast as that of Golden Arches, so we have to strive to focus on physical goods, supplemented by takeaway software, and then raise the price and take a burger that is one level higher than Golden Arches." In order to do this, we need to distribute tablets in the store and then arrange a dedicated ordering app on the tablets......"

"Like that little game of yours?" Liu Chang immediately understood what he meant.

“Bingo！” Li Han smiled and nodded, "How is it?" Do you think half a million dollars can do this? ”

"No problem! More than enough! Liu Chang nodded happily, "I opened this store, and it only cost more than 400,000 yuan to open this store." After the rectification, we will reopen, and we will split the income in half! ”

"That's it." Li Han said with a smile, "You go to prepare the agreement tomorrow, and after we sign the agreement, we will immediately start to rectify it." After confirming the feasibility of this operation plan, we will invest in the development of our own exclusive formula, make the head office famous, and then open a few branches, and slowly develop to the whole country! ”

"It works! The focus of this plan is on the operating model, and the process of making the burger is simple. Liu Changmei smiled and said: "When the time comes, the company will be listed, and you and I will each hold 50% of the shares!" ”

"A must." Li Han knew that Liu Chang's words might be a joke, but he wasn't joking, "So, remember to patent your formula and brand in advance, and be fully prepared to avoid plagiarism by others." ”

"No problem!" Liu Chang said, suddenly feeling something, "Alas, I suddenly remembered that we fought Contra Douluo together when we were children. ”

"You can get out, you, what you said is true, which time you didn't die in the first two levels and then borrow Lao Tzu's life." Li Han didn't have a good airway.

"Haha!" Liu Chang smiled awkwardly, "I didn't expect you to remember!" Damn ......"