Chapter 168: Fertilizer and water do not flow into outsiders' fields
Li Han did this not only to help his cousin get angry, but also to develop Baizhe Cake Shop.
In fact, the model of Baizhe Cake Shop is very suitable for rapid development. It requires few manpower, fast molding, and low capital requirements, as long as you master the dim sum method of high-quality afternoon tea, you can open a store.
And only two people are needed to operate a store, especially suitable for these young couples who start their own businesses, plus they take the boutique route, the output is low and the demand is high, even if they open more than a dozen stores, the demand will not be saturated.
In addition, the branch of Baizhe Cake Shop, like the glass burger, belongs to his personal investment, not the company's investment.
After the number of Baizhe cake shops increases, it can also cooperate with glass burgers, and on the demand side, the excess output can be digested internally, which has many benefits.
For these two stores, Li Han has a bigger plan, which is to develop his own food company.
After letting Cheng Hui and Yang Dong go back first, Li Han discussed the matter with Wang Man and Li Jia.
"Hey, when we opened this cake shop, we only thought about doing it for a few years according to our own interests, but who would have thought that we would be able to open branches now!" Li Jia smirked, "I'm really good, I'm going to reward myself with a bag of potato chips today." β
"But I'm actually a little worried, what if our formula doesn't work for them?" Wang Man said worriedly.
"Don't be afraid, you have to trust my judgment, have I lost money in terms of making money?" Li Han stroked her braids and comforted, "I plan to open more than 20 branches here in Beichang City in the future, so that when you are pregnant and recuperate at home in the future, you can also have income when this store is closed, and customers can also taste the taste of this store from the branch." β
"Yo, you're thinking about it all." Li Jia smiled and teased, "This is already thinking of when Xiaoman is pregnant?" When are you going to get her pregnant? β
"Tsk!" Wang Man poked her head angrily, "Obscene, cheap!" β
"Who are you talking about!? It's not me who gets gag every day! Li Jia retorted unconvinced.
"How can there be a day!? Once every two days! Wang Man poked her in the waist, and the two began to mess around again.
"Although I only received a 10% share with my sister, if other people have the intention to join in the future, we will receive a 30% commission." Li Han explained, "In this way, we can calculate the profit of 30,000 yuan per month for each store, and we can get a share of 10,000 yuan." Twenty branches are more than 200,000 yuan a month, and the three of us will share it equally. β
"Wow, if you count our own store, wouldn't it be a monthly income of 100,000?" Li Jia asked in astonishment.
"It's not appropriate, is it?" Wang Man asked a little worriedly, "Let's take a 30% share if we don't do anything?" β
"How can you do nothing?" Li Han frowned and said, "You are responsible for teaching those people in the store to make these desserts, and Jiajia also has to tell other people the details of making coffee, and we will have to share with them in the future." β
"Okay." Wang Man pursed his lips and smiled, "Actually, I am quite confident in this regard, after all, I have also explored it little by little from the layman himself, and it must be no problem to teach the layman." β
"But, then how are you going to make the brand Jiaxing Coffee disappear from Beichang City?" Li Jia asked curiously.
"Simple, Jiaxing Coffee's own direct store looks like a good business, but in fact, it is all an illusion of marketing, and their profits are basically used for marketing, in other words, their marketing costs are very high." Li Han explained, "The real income comes from the franchise fees, equipment and material costs of his branches, and if you lose all his franchise stores, he will have no money to make." β
Jiaxing Coffee is a new Internet celebrity coffee in Beichang City, which initially attracted popularity under the guise of "driving Starbucks out of the domestic market", but in fact, the coffee and snacks in the store are not only more expensive than Starbucks, but the clerks are even more arrogant than Starbucks, but the quality is so ordinary that they can't be more ordinary.
To put it bluntly, instead of learning what should be learned, they have learned all the criticized marketing methods of Starbucks, and tried their best to make some negative news to stir up their own popularity.
A few days ago, the brand also made a bad incident, when it was about to close, the clerk was too lazy to restart the machine, and directly drove away the customers who entered the store, saying "There is no shortage of your order anyway".
This routine, at first glance, is the type of franchisee franchise fee that relies on heat.
As for how to collapse the franchise stores of Jiaxing Coffee, it depends on his cousin Cheng Hui.
As long as Cheng Hui's transformation is successful this time, she will be able to persuade those franchisees to transform like her as the "leek" of Jiaxing Coffee.
Li Han used big data to check that the brand Jiaxing Coffee has 12 directly-operated stores in Beichang City, and the other 20 are franchise stores. Of the 20 franchised stores, 14 are losing money, and the other six are barely able to recoup their capital.
So as long as Cheng Hui is persuaded a little, these people will definitely be willing to transform.
It is very convenient for Jiaxing Coffee's shop to be used to transform Baizhe Cake Shop, as long as you change the name of the store, buy a set of coffee machines, and add a set of ovens, you don't need to redecorate.
After deceiving the franchisees, Li Han personally funded the opening of a branch of Baizhe Cake Shop near each self-operated store of Jiaxing Coffee, preferably opposite, and invited those young couples like Cheng Hui and Yang Dong to join.
The man grinds coffee, and the woman makes desserts, which is a good cooperation model.
Of course, Li Han is so targeted, Jiaxing Coffee will definitely sense his intentions and take action, but Li Han will not lose if he compares money.
He himself has 50 million assets in hand, and if he can't inject capital as a bridgehead company, Jiaxing Coffee can't afford to spend it.
Even if it is not more than money, serious business can crush Jiaxing coffee.
Because Baizhe Cake Shop has low requirements for the number of customers in terms of style, as long as there are so many regular customers, they can survive. And the delicious and affordable boutique afternoon tea set of Baizhe Cake Shop can definitely crush those defective products in Jiaxing coffee.
Once you've decided on your plan, the next step is to choose a faΓ§ade and something like that. But Li Han definitely can't handle these things by himself, Liu Chang has been busy managing glass burgers recently, and he can't take care of it.
It's best to find someone to help him deal with the faΓ§ade, this person is preferably his own family, tough enough, and has experience in opening a store.
"Hey, Meimei." Li Han put his arm around Wang Man's shoulders.
"Say." Wang Man pinched his face.
"Is your cousin still running a bar?" Li Han asked with a smile.
"It's still open, but it's not doing well." Wang Man pursed his lips.
"Let him do me a favor? In the future, the faΓ§ade of Baizhe Cake Shop will let your cousin talk. Li Han kissed her on the cheek, "The fat water doesn't flow into the fields of outsiders, and we have to thank him for this." β
"Yes." Wang Man smiled, "Then I'll talk to him at night." β
As he spoke, Wang Man turned his head to look at Li Jia, and saw that she didn't pay attention to this side, so he kissed Li Han on the mouth and smiled: "Thank you?" I know you're here for me. You're the best, treat me to a grilled sausage soy milk set at night. β
"It's not fair for you to eat, right? Will you give me a bowl of noodles to eat? Li Han asked with a wicked smile.
Wang Man's face was slightly red, and he hammered him in the chest: "Then don't dislike ...... when you go."
"No, my family is so cute, what's there to dislike ......" Li Han kissed her on the face: "Okay?" β
Therefore, after eating in the evening, Li Han and Wang Man came outside and found a barbecue stall with Yang Gang for supper.
"That, brother-in-law, Meimei and I are here thanks to your connection." Li Han picked up the drink, "I salute you with this cup." β
"Hey, don't scream, this isn't my brother-in-law. If you treat my sister badly, I can't spare you kid. Yang Gang pointed at Li Han and said viciously, but immediately his expression became proud, "How is it?" Brother didn't lie to you, did he? My sister is a good girl. β
"Yes, she and I are a match made in heaven." Li Han touched Wang Man's head and smiled.
Wang Man smiled, took a "chirp", and then turned to Yang Gang and said, "Brother, my matter with him has basically been decided." As long as he asks, I'll definitely say yes. He's just waiting for a romantic moment now. β
"Yes, you kid......" Yang Gang looked at Li Han with some surprise, "My sister, no one has been able to tame me for more than 20 years, and it has only been half a year since you got it, and she is as well-behaved as a kitten." How? β
"It's very simple, it's to love her with all your heart." Li Han also kissed Wang Man on the face.
"Gotta get it! Don't stuff dog food here for my brother, your brother and I haven't found a home after the divorce. It's good that the child is my own, otherwise I don't know how to live. Yang Gang took a sip of beer angrily, "Are you two coming to me today to talk about this?" β
"Well, that's right." Li Han smiled, "I want you to come over and help me make a brand together, brother, you have also opened a bar, you should have some experience in this area." β
"Huh? What brand, you talk about it. Yang Gang asked curiously.
"That's right, I plan to register a food limited company, and add the glass handmade hamburger and Baizhe cake shop that I co-opened with me and Meimei to this company." Li Han explained, "Then let you help me deal with the purchase and leasing of the storefront. As for the rest, I'll have a little discussion with me and find another group of people. β
"Hey? What about that brother's bar? Yang Gang raised his eyebrows.
"Hey, it's not profitable anyway, so it's closed." Li Han said bluntly, "If you join me, then we will all be shareholders from now on, and you will have a share of how much you earn." Counting the basic salary, there are more than 100,000 yuan this month. β
"A hundred thousand?!" Yang Gang asked in surprise, and then smiled: "No problem!" Brother, I'm going to close the bar tomorrow! β
"Then you don't have to close the ...... tomorrow," Li Han smiled bitterly, "I'll let you know when the company is registered." β
(End of chapter)