Chapter 188: Explode the circle of friends
After completing the transfer of shares, Li Han also became the largest shareholder of the two companies.
It is impossible to say that there is no pressure, after all, you have the most shares on hand, and of course you have to ensure the value of those shares.
Calculated in total, the current assets of Qiaokou Company, 51% of the shares of Jinwu Electric Power are worth more than 3 billion, and 34% of the shares of the Maowu platform are currently worth more than 400 million, and more than 20 vegetable and vegetable markets are also worth tens of millions, plus the company now holds more than 2 billion cash flows......
"The assets of the bridge company alone have reached 5 billion." Li Han groaned.
And he holds 45% of the shares of Qiaokou Company, plus his own savings and Cranberry Food Co., Ltd., he is now worth more than two billion.
However, an asset is an asset, not a deposit, and if you don't sell it, it's just a number.
In the next few days, Li Han has nothing to do, just wait for the few companies he currently controls to develop slowly.
Three days later, the time came to March, and a new month began.
Wang Zhenyu completed the resignation procedures and signed a contract with their company to serve as the company's CFO, that is, the chief financial officer.
As soon as he took office, he began to fulfill his duties.
After Li Han came to the cake shop that morning, he received Wang Zhenyu's budget report.
In fact, the budget for the branch was not as much as he had imagined.
The glass handmade hamburger is calculated at 150 square meters per store, and the monthly rent ranges from 8,000 to 30,000 yuan depending on the location, and the annual rent of 30 stores is about 7 million according to the average of 20,000 yuan.
However, according to the current net profit of the two branches of 50,000 yuan per month, the 30 stores are 1.5 million a month, in other words, half a year to invest in the rent of the store is back, so the prospect of the glass handmade hamburger can be said to be very good.
The operation model of Baizhe Cake Shop is that the owner bears the expenses in terms of rent and cost, so the net profit is 30,000 yuan per month, and 30 stores can share 300,000 yuan of profit a month, which is much lower than that of glass burgers.
However, the 30 stores of Liuli handmade hamburgers are basically close to saturation, and Baizhe Cake Shop can open another 20 stores without saturation, and there is still a lot of potential.
To sum up, the two stores need to invest no more than 15 million.
Based on Li Han's 200 million funds, the development of the two stores in Beichang City is more than enough.
Considering that the operating costs are completely acceptable, Li Han is ready to invest more money in marketing costs, that is, to advertise his two brands.
The vegetable market is because of the snowstorm during the Chinese New Year, and now the whole city knows this brand, so the business will be so good, but in fact, the loss of more than 10 million yuan in the vegetable market during the Chinese New Year is the marketing cost of this brand.
Now burger joints and cake shops also need this kind of marketing, so that they can have business immediately when a large number of branches are built.
When Li Han was thinking about how to market, Wang Man suddenly wrapped his neck around him from behind.
"Husband, look." Wang Man smiled and handed the phone to him, the screen was a picture of starry sky pudding, the dark blue pudding flashed with bright starlight, "Your sister made it?" Isn't it the same? ”
"It's progressing fast!" Li Han was pleasantly surprised, "Is it really a three-day package for the church?" My family is beautiful, it's okay. ”
"Hey, hey." Wang Man smiled proudly, "Today, their store is also on sale." ”
"Really? On March 1, ...... "Li Han pondered: The branch of Baizhe Cake Shop will open very quickly, and after renting the storefront, it will be opened in two weeks after a simple decoration.
In other words, start advertising now.
As for the means of marketing...... In this regard, Li Han is ready to invite a group of well-known UP owners to visit the store like the main store of Liuli handmade hamburger.
The appearance of Starry Sky Pudding is also an important element to increase the video effect for those streamers and UP masters, and I believe those streamers are also willing to cooperate with him.
After deciding this, he communicated with Liu Chang about marketing.
"Now that the four new branches are about to open, I'm arranging for the people below to hand out flyers. I'm also planning to work with the subway department to put an advertisement on the subway and on the TV station, I don't know what you think. Liu Chang asked tentatively.
"No problem." Li Han nodded, "Just send it to me after you make a plan." ”
Liu Chang is currently the company's chief operating officer and COO, responsible for the company's operational plans. Of course, the final decision is still in his hands.
"In addition," Li Han told Liu Chang, "I'll send you a batch of anchors later, you go and contact them for a business cooperation, and when a few new burger restaurants open, let them visit the store and add heat to the store." ”
At this time, Wang Man suddenly dragged him on the side: "Husband......"
Li Han thought she wanted to be coquettish, so he touched her head and continued to tell Liu Chang: "Baizhe Cake Shop also promotes boutique afternoon tea and starry sky pudding. The store over there is taking shape very quickly, so we need to do a good job of marketing it in advance, so that when the heat spreads, the store will just open, and we have to make sure that both stores have business after they open. ”
While he was chatting here, Wang Man dragged him again: "Husband! ”
"Oh, what are you doing?" Li Han turned his head and scratched Wang Man's little nose, frowned and reprimanded, "I'm working, you are usually very well-behaved, why have you been harassing me today?" Do you want to kiss? Shall we kiss it? ”
"Not really!" Wang Man glared at him, "Why do you treat people as children!" I'm showing you this! ”
As he spoke, Wang Man handed the phone to him, and on it was a video of Station D, titled: "Is the 'starry sky pudding' that has exploded the circle of friends really so delicious?" ”
"Explode the circle of friends?" Li Han took a look at this video and found that the UP master who posted the video was actually "Lao Bai"!
"Come, Meimei, show me." Li Han took Wang Man's mobile phone and looked at it.
"Just now you reprimanded people for disturbing you......" Wang Man hummed unconvinced as he lay on his back.
"Okay, kiss it." Li Han said, holding up her chin and sipping on her mouth, "Okay, right?" Shrewd. ”
"You watch the video." Wang Man pointed to his mobile phone and said.
Li Han then clicked the play button and checked Lao Bai's video: The video was released at more than nine o'clock last night, and the current number of views has reached 20 million.
"The popularity of this UP master is really high, what kind of stupidity does the high-level of station D have to be to offend this UP master." Li Han muttered to himself, and then checked the content of the video.
In terms of content, it is a very ordinary visit to the store, Lao Bai recently saw a starry sky pudding that all friends are brushing on the circle of friends, so he asked his subordinates to order one in their store, and after tasting it, he commented on it.
Li Han didn't know that so many people had posted their pudding on the circle of friends, and everyone, whether they had tasted it in person or not, was full of curiosity about this pudding.
But it actually makes sense to think about it, after all, this pudding was originally born for the circle of friends. And Lao Bai, the UP master, is a native of Beichang City, and he is also the food UP master, so naturally there will be fans who recommend this thing to him.
And the evaluation given by the other party after tasting it...... It's still quite objective.
"Well, it tastes like a ...... The excellent pudding bar has a good taste and is lighter than the regular pudding, probably because of the bubbles in the sparkling wine, and the addition of fruit syrup also provides a very rich taste and aroma. But this appearance ...... "Lao Bai enlarged the picture," it really looks good, right? It's even more beautiful than Jiayi's work. ”
"Jiayi? The name sounds a little familiar......" Li Han muttered to himself.
"Overall, I think this starry sky pudding is pretty good. The taste is not bad, the appearance is very exquisite, and the most important thing is that its price is only 28 yuan, which is definitely worth the price. Lao Bai smiled and said, "Highly recommended." ”
"No wonder the two girls from yesterday called this morning and ordered thirty copies." Li Jia leaned on the side and muttered, "I'll just say what are they anxious about?" It turned out that I was afraid that I wouldn't be able to grab it. ”
At this time, Lao Bai in the video is still continuing: "At present, this Baizhe cake shop only has a head office and a branch in Beichang City, and fans in Beichang City can try it." However, please note that this starry sky pudding is only sold from 9:30 to 11:30 in the morning every day, and it is limited to 30 copies per day. ”
"Nine-and-a-half......" Li Han muttered to himself, opened his phone and looked at the time: nine-twenty-five.
It's almost half past nine, so what will be the effect of this video? Will it really bring them a whole bunch of new guests and heat?
As the time jumped to 9:30, Li Han opened the takeaway software APP and looked at it: there was not a single list......
"What the hell?" Li Han frowned, and then refreshed the software.
The next second the order becomes "30".
At the same time, the door behind him was pushed open, and several young girls rushed in, panting and asking, "Boss, did you buy the starry sky pudding here?" ”
"Ah, there is." Wang Man was stunned and said, "But it's just arrived, and we haven't started production yet, so we have to wait for a while, okay?" ”
"Yes!" The young girls hurriedly replied.
"That ......" Li Han hurriedly interrupted Wang Man, "I'm sorry, the takeout is on ...... It's all sold out. ”
Looking at the disappointed expressions on the faces of these girls, Li Han hurriedly added: "But! If you're willing to wait, we can make a few extra ......."
"No problem!" A few young girls happily said, "Even if it's just one!" We want to take a picture and post it on Moments! ”
(End of chapter)