"I want them all!"

Gu Xiu's answer was loud, but this unhesitating answer made the three people present stunned.

"This is impossible, the brand needs to be positioned, after positioning from the beginning, it can be promoted to a specific group of people, and all of them must be the most likely to have problems."

Wang Chuanfu took the lead and shook his head to remind.

He once thought about Biardi's positioning, and he wanted to directly benchmark Lamborghini, Rolls-Royce and others, but it was impossible to do it himself.

Even Sun Fengchun smiled bitterly at this time:

"Gu Xiu, I'm afraid you're a little naïve in this idea."

"Even if I am engaged in scientific research, I know that Alto and Audi are not the same grade, and Honda and Lamborghini are not the same grade."

"We should still choose a gear for development, which is the most suitable."

The two tried to dissuade them.

But unfortunately, Gu Xiu didn't seem to change his mind, but instead looked at Cheng Dehou on the side:

"Cheng always thinks, my thoughts."

"Is it possible?"

This......

Cheng Dehou hesitated, he originally wanted to shake his head directly without hesitation.

Brand positioning is not a simple matter.

Not to mention the automotive sector.

Choosing a positioning means that they have to compete with the car manufacturers in the same positioning, and in layman's terms, if you choose to make cars below 100,000, then your competitors are companies with mainstream models below 100,000 cars.

And if you plan to make more than 300,000 models, then the opponent you are facing is completely different.

If it's like Gu Xiu.

If you're going to do it all.

In the end, it may be that an opponent can't do it and become a complete joke.

"It's very difficult." After hesitating, Cheng Dehou still said:

"First of all, brand positioning is very complicated, and this positioning should also be considered in combination with its own reality."

"As far as the current domestic brands are concerned, it is basically impossible to reach Ferrari, Lamborghini and the like."

"In terms of brand precipitation and technology, compared with those top luxury cars, they are still a lot worse."

"In fact, at present, almost all domestic manufacturers hope that their cars can be sold at prices comparable to those of top luxury cars, but without exception, no one will buy it."

Speaking of this, Cheng Dehou paused slightly.

I looked at my boss's expression.

When he found that Gu Xiu was not angry because of his words, he spoke again and continued:

"Other than that."

"The transition after positioning is also difficult."

"After we have determined a positioning, it will be very difficult to expand the positioning, which Mr. Wang should know best."

"Their cars, now the mainstream is a cost-effective car with a price of less than 100,000 yuan, but if they get a car with a price of 200,300,000 or even higher, basically no one will buy it."

"After all, their brand positioning, in the hearts of the public, is the main low-end, if you want a higher price, then why don't I just change to a luxury car brand?"

"So brand positioning this thing."

"It's not blind positioning, and it's not something that can be expanded casually after positioning."

You can see it.

Cheng Dehou may indeed have just started to contact the automotive field, but he really doesn't know anything about the automotive field.

At least what he said at this moment was approved by Wang Chuanfu:

"Mr. Cheng is right."

"Brand positioning is not blind positioning, and it is not something that can be changed casually after positioning."

"I think Mr. Gu should still think carefully about what kind of positioning he should choose, instead of planning to develop in an all-round way from the beginning, in this case, it may be thankless in the end."

"At the very least, you have to give yourself a pre-positioning first."

"Pre-positioning?" Gu Xiu blinked.

"Yes." Cheng Dehou nodded: "The early positioning is very important, which is related to our publicity direction, input costs, and the quality of the final car. ”

"In that case......" Gu Xiu thought seriously.

The other three didn't rush when they arrived, waiting for Gu Xiu's decision.

But the next second.

The three of them were stunned, because they only heard Gu Xiu say:

"In this case, we will benchmark Ferrari and Lamborghini in this gear."

Wang Chuanfu: ???

Cheng Dehou: ???

Even Sun Fengchun's expression became strange at this time, saying that he was under a lot of pressure now.

Are you kidding?

A domestic car, starting directly against the top luxury cars?

You know, whether it's Ferrari or Lamborghini, the cheapest car costs two or three million, which is not something ordinary people can afford!

And.

People's positioning is not casually positioned, first of all, the brand value of people is there, and secondly, people's technology is really worth the price.

Don't say anything else.

In terms of engine performance, these two companies have thrown off many brands, and it is not an exaggeration to say that they have mastered the world's best automobile engine technology.

In addition to this, they have mastered more advanced processes and materials, such as carbon fiber, titanium and aluminum, which can make vehicles lighter and more durable.

As for the exterior and interior design, as well as limited production.

It is also an important reason why they sit firmly on the altar.

These things.

It's not something that any brand can take on casually.

At least.

It's not a car company that didn't even have any fame before that, and the dragon country car company could challenge.

Even those well-known luxury car brands want to challenge the status of these two brands, but they basically end in failure, not to mention that they are now poor and have no future cars.

"What, is there a problem?" Gu Xiu seemed to finally see the strange expressions of the three of them, and asked with a smile at this time.

This......

Is there a problem?

Be confident, get rid of it!

There's a big problem, right?

"I think the road should be taken step by step, rather than thinking about eating a big fat man in one bite." 王川复 says:

"You have also seen it before, Mr. Gu, our two S-class convertible sports cars definitely look good, and the price is only about 200,000 yuan in comparison, but the number of sales can be counted on one hand."

"People who buy luxury cars are not fools, most of them have practical considerations, everyone will consider the value of the brand, as well as the technical factors of the brand."

"If we start with this high positioning......"

"Probably the end result is that the car of the future will end up being a complete joke."

These words are Wang Chuanfu's true thoughts.

He felt.

Gu Xiu, a little friend, is more or less too idealistic, this market is not something that a person can do what he thinks.

It should be combined with reality.

But for Wang Chuanfu's words, Gu Xiu shook his head without hesitation:

"Is the positioning high?"

"You talk about brand positioning, Lamborghini in the early years was just selling tractors, such a brand can also become a top luxury car, why can't the car in the future?"

Ah, this ......

"Although they started by selling tractors, when they started to make cars, the technical aspect was ......."

"Technology?" Gu Xiu smiled, and without waiting for Wang Chuanfu to finish speaking, he directly interrupted him:

"Wang always thinks that Bi Yadi's current battery technology is not good enough, you are now the world's leading battery technology, isn't this an advantage?"

"I'm ......," Wang Chuanfu was dumbfounded.

It's impossible to say that your Biyadi's battery is not good, right?

"Don't worry."

"In fact, electric vehicles are not just our own, I don't know if you have heard that there is a car brand overseas called Tesla?"

Gu Xiu asked.

"Tesla?"

Wang Chuanfu and Cheng Dehou glanced at each other, and they couldn't help but shake their heads, they really hadn't heard of this brand.

Sun Fengchun, who has been researching in the field of electric vehicles for many years, said at this time:

"I've heard of this brand."

"They are also engaged in electric vehicles, which were just established two years ago, and are still in the research and development stage for the time being, but their company has made a lot of patents."

"And some of their patents are really interesting, including R&D patents on solar panels, which kind of provide a new direction."

After all, he is engaged in scientific research, at least he still knows more about the field he is familiar with, especially in some academic breakthroughs, his attention is higher than others.

And hearing Sun Fengchun's words, Wang Chuanfu was a little surprised.

He is a car builder himself.

But before that, to be honest, he really didn't even know that Tesla was such a company, and now he realized that there was a company that had started making electric cars before them.

"Since Mr. Sun knows Tesla, I don't know Mr. Sun, do you know what Tesla's positioning is?" Gu Xiu asked.

"Luxury cars." Sun Fengchun didn't want to answer directly:

"Although they are still in the research and development stage, there are no production models at the moment, but they already have finished cars and have done some publicity."

"Especially in some important events, Tesla really wants to sign up, and the competitors in these events are basically luxury cars like Ferrari, Lamborghini, and Aston Martin."

"It can be seen that the target of this car should also be these luxury cars."

"Then Mr. Sun, do you think Tesla can succeed?" Gu Xiu asked again.

This......

Sun Fengchun shook his head: "It's hard to say, after all, this manufacturer has not yet produced a finished car, and no one can say whether it can succeed." ”

"Why don't you think they're going to fail?" Gu Xiu asked.

"Electric vehicles have a lot of advantages over gasoline vehicles." Sun Fengchun shook his head:

"What everyone pursues is speed, and many of them will take the speed of 100 kilometers of acceleration as a reference to test the quality of a car."

"Electric vehicles have a greater advantage than oil vehicles in this regard, because the speed of electric vehicles can definitely easily surpass oil vehicles, at least at the same level as oil vehicles."

"If this brand can achieve good results in those professional arenas, maybe it can really become an instant hit and enter the luxury car series."

This is from a professional point of view.

And that's the analysis.

Let Wang Chuanfu and Cheng Dehou instantly understand what Gu Xiu meant!

What Tesla can do.

They will be able to do the car of the future!!