"Looks like it does!"

"After all, electric vehicles are a new track, as long as we can develop them successfully, at least we can take the lead in this track!"

"And in terms of publicity, it's even simpler, we can learn from the brand called Tesla."

"Touch porcelain!"

"Use our car to touch the top luxury cars in porcelain, push the topic up, and let others think of our brand, the first thing they will think of is Lamborghini and Ferrari."

"As long as this is the case, our brand is actually not unable to engage in top-notch luxury cars."

"As long as it's in the right direction, it's completely okay!"

“……”

There is a specialization in the art industry.

Cheng Dehou may only be a newcomer in the automotive field for the time being, but he knows a lot about brand marketing.

With Gu Xiu's reminder.

I immediately thought of the feasibility.

"Of course, it's not easy for us."

"First of all, in terms of technology, brand marketing can indeed improve our visibility to a certain extent and give us accurate brand positioning."

"But in the same way, people who buy cars are not stupid, they will carefully consider whether our car is worth the price."

"One of the most important considerations is whether our technology is really up to standard."

"Power, speed, safety, these need to be taken into account, after all, if our product quality is not up to standard, even if the marketing is good, it will only be a castle in the air after all."

"By the way, and the appearance."

"Whether it's a Lamborghini or a Ferrari, they actually have their own iconic looks and logos, and if we want to go through this collection, we need to have our own unique look."

"That's something to think about, too."

“……”

Cheng Dehou analyzed it for the first time.

And in his analysis, there is basically a meaning.

As long as the technology can meet the standards.

In terms of marketing, it is completely possible to teach him to deal with it, and he can ensure that the brand can be successful in marketing.

Though.

Longguo Automobile, among the current global car brands, basically has no market space, and there is no popularity.

But that doesn't mean you can't get out.

One of the easiest is to follow Tesla's route.

Frequently participate in various motorsport events.

Continuously, expand the advantages in the circle, expand the popularity, over time, the brand awareness of the future car will inevitably rise.

And.

Because the target is Lamborghini Ferrari and the like, when people mention these cars, future cars can naturally appear in everyone's minds.

So.

Even if it's a marketing success.

Merely......

"Although we can position ourselves that way, it will be difficult to shake the status of Ferrari and Lamborghini and the like."

"At least."

"The sales volume may not be too good."

"Especially in the early stages."

Cheng Dehou gave Gu Xiu a preventive shot and challenged the old top brand, which can not only be shaken by a brand positioning.

There are many brands that have benchmarked against them, including Bugatti, McLaren, Koenigsegg, Aston Martin...... And so on and so forth.

But it really has a wide range of visibility around the world, as well as a wide audience.

Or Ferrari and Lamborghini.

In the case of technical standards, Cheng Dehou can guarantee that he can make the future car into the sequence, but how to squeeze in......

That's not something he can guarantee.

After all, now they don't even have finished cars, and there are no breakthroughs in technology, so it's too early to say this.

"It takes a lot of money."

Wang Chuanfu expressed his disbelief in this: "Luxury cars look very noble, but in fact, many times they are thankless. ”

"Because the target is the top luxury car, it means that the R&D funds we need and the R&D requirements will only be higher."

"But because the foundation of the brand is unstable, I am afraid that the sales volume will not be very impressive, and the final result may be to make ends meet."

"Actually."

"Nowadays, many luxury brands are only glamorous on the surface, but in fact they are living very miserably, and even the poor can't open the pot, and they need to sell themselves."

"Actually, personally, I recommend going to the intermediate level, or the entry level."

Wang Chuanfu may not understand electric vehicles and does not know much about brand marketing, but he knows enough about the automotive industry.

Luxury brands.

It sounds powerful, and it seems to be out of reach all the time.

But in fact.

Many of these luxury brands are not as good as they imagined.

Higher R&D requirements and higher technical requirements mean that more money is spent and more investment is required.

But.

Spending more money does not mean that you can make more money, and it does not mean that sales are good.

In fact.

Many luxury car brands, looking at those low-end car brands, are envious.

Because they can't sell.

Rolls-Royce is an example of this, they are very well-known and in the eyes of countless people who know car brands, it is a very successful brand.

But it's such a brand.

Wasn't it still bought by BMW a few years ago?

There are many brands similar to Rolls-Royce, and even many of them can't even be bought, so they can only slowly disappear in the long river of history.

This thing is really thankless.

Therefore, compared to Gu Xiu's desire to engage in this, Wang Chuanfu is actually more inclined to the middle-class type, or even the entry-level type of vehicle positioning.

Maybe it doesn't look like it's as high-end as those top luxury car brands.

But at least.

You can live, and a lot of them are still alive and well, aren't they?

Especially with the rise of domestic economic strength, the number of private cars is rising every year, and the demand for private cars will only increase.

Instead of going for the kind of luxury car that 90% of ordinary people can't afford, it's better to get the kind of car that everyone can afford.

This is the case.

Approved by Professor Sun:

"Indeed."

"The biggest advantage of electric vehicles is still in terms of energy saving, which is the inherent advantage, if we do the top luxury car, in fact, this advantage is not so important."

"What really adapts to the electric vehicle market is the grocery shopping at home and the daily use of family cars."

"I also suggest that we don't set such a high profile."

But for the attitude of the two, Gu Xiu smiled: "So I said at the beginning, I want them all." ”

Yes?

What do you mean?

The two were stunned, but saw Gu Xiu say again:

"If I start with a 100,000-dollar car and hope to build my brand into a multimillion-dollar car in the future, it's very difficult."

"But what if I start with two or three million cars, and end up selling only seven or eight hundred thousand, or even two or three hundred thousand, or even lower?"

Hiss——!

Everyone present was smart people, and Gu Xiu's words instantly made them understand Gu Xiu's thoughts.

"Are you planning to raise expectations and then achieve a low price hit?" Cheng Dehou instantly understood Gu Xiu's thoughts.

He intends to stand in the top luxury car sequence from the very beginning, and be in the same class as these top luxury cars.

Then, we will do market sinking and carry out low-price blows on sinking brands!

This......

One thing to say, it's definitely a very good set of tactics.

Let's take a simple example.

Now everyone knows that Lamborghini sells for a lot of money, even if it's an entry-level car, it costs two or three million.

But if Lamborghini launches a civilian grocery cart, it will directly enter the car with a price of 200,000 yuan, and still retain its own brand identity, brand shape and matching technology.

What would be the result?

Kill!

This will definitely form a random killing!

At least in the same price range, there are basically no competitors, after all, as long as 200,000 can have a top luxury car brand, most people will not hesitate to make a choice.

Of course.

This kind of thing is basically impossible for Lamborghini to happen, after all, maybe they can kill indiscriminately at a low price.

But their brand positioning itself will be affected, and even shake their current foundation, after all, Lamborghini is worth a lot of money, in addition to technology, they are rare enough, distinctive enough.

Killing at low prices will naturally affect the entire brand.

But what about the car of the future?

The brand itself is a newcomer, but what if the marketing succeeds in gaining a foothold in the top luxury car market and then developing downward?

Then it's different again.

Because there is no foundation in itself, there is naturally no such thing as shaking the foundation.

So......

Gu Xiu's idea was not a top-notch luxury car from the beginning, but a mid-to-high-end car?

But when he thought of this, Cheng Dehou couldn't help frowning:

"But it's not necessary."

"We want to catch up with the top luxury cars, which has high technical requirements for us, and instead of fighting like this, we should have a benchmark positioning from the beginning."

"At least in the early stage, we won't be under so much financial pressure."

Again, that's the same sentence.

It is impossible to talk about ideals in isolation from reality in any policy decision.

Benchmarking against top luxury cars requires a lot of technology and time to submerge, which means that the upfront investment will be very large.

Maybe the follow-up low-price strategy can be indiscriminately killed.

But the upfront investment.

Not everyone can afford it.

This is not necessarily a good thing for the car of the future.

Rather than that.

It is better to take one step at a time, only develop the mid-range or even low-range, at least be able to appear in a short period of time, and even take out the finished car in a short time.

Once the sales are carried out, if the sales volume is not too bad, it can basically provide some funds for itself and relieve the financial pressure of investors.

That's the reality.

But......

Regarding their words, Gu Xiu still showed his willfulness:

"Just do what I say."

"The problem of money is never a problem for me."

"I have money."

Just three words made the three people present couldn't help but close their mouths.

What is it called?

Rich and capricious!

Afford to burn!

However, although this decision was somewhat arbitrary, Gu Xiu didn't really go his own way, seeing that the three of them were shocked by their own words, he explained again:

"The three of them know a lot about the automotive industry and brand positioning."

"But I think you may have overlooked a problem."

"That's the issue of EV coverage."

"The current future car, even if it wants to make low-end electric vehicles, does not have this market at all."

"And this is the route I'm talking about."

"It's, at least for now, the best route for the cars of the future."

"It's also ......"

"The only route!"