The best route?

The only route?

Gu Xiu's words made the three people present frown in unison.

What does that mean?

Isn't our analysis clear enough, not sufficient, and what else are we overlooking?

saw Gu Xiu add another sentence:

"The penetration and acceptance of electric vehicles is still too low, if not almost none, and this is a completely new and unfamiliar market."

"Or rather, it's a completely different track."

"And we are the pioneers of this track."

"As pioneers, what we need to think about is not just what we should do, but also how the whole market should be next."

Thinking about the market?

Gu Xiu's words made Cheng Dehou and Wang Chuanfu frown.

Professor Sun, who was on the side, seemed to have thought of something at this time:

"You mean."

"You're proposing to go high-end from the beginning because those people will be more receptive and easier to promote the development of electric vehicles?"

"Yes!" Gu Xiu snapped his fingers and praised Sun Fengchun: "Teacher Sun is worthy of being the pioneer of this industry, in a word!" ”

"Don't, I just thought about it along your lines, to be honest, if it wasn't for your reminder, I wouldn't have thought of this layer at all."

"Teacher Sun, you are too modest."

"It's not modesty, it's the truth, or rather, you're too smart!"

The two praised each other here, but Wang Chuanfu and Cheng Dehou on the side were more or less at a loss.

Look at each other.

They all saw the same brilliance in each other's eyes as themselves.

Embarrassed.

It's really embarrassing.

Because they found that they still hadn't turned a corner for a while, and they didn't understand what Gu Xiu and Sun Fengchun were discussing.

What is ...... called?

Is this the only route?

"What Gu Xiu said is the overall environment of the current market." Sun Fengchun saw the embarrassment of the two, and explained at this time:

"What do you think is the biggest obstacle for electric vehicles right now?"

Hinder?

Wang Chuan thought about it: "Technology, it's mainly the current technical problem, didn't you say it before, whether it's battery life or energy supplement, the problem is not small." ”

"I think it's cognitive." Cheng Dehou thought for a while and gave another answer:

"After all, fuel vehicles have been developed for so many years, and they have long been mainstream, not everyone is willing to choose an electric car, after all, for most people, buying a car is not a small thing that can be done casually."

"Buying a car is a big deal for more people, after all, the price is there, so a lot of people will choose to be conservative rather than risky."

"Anything else?" Sun Fengchun nodded and asked.

Wang Chuanfu shook his head, and Cheng Dehou added after thinking: "Charging is also a problem, anyway, in all fairness, if there is an electric car now and I spend hundreds of thousands or hundreds of thousands of dollars to buy it, I will definitely consider this." ”

"If I just buy groceries and go to work, I might choose an electric car, but if I have to use a car a lot, or go to a farther place, I definitely won't choose an electric car."

"After all, the main reason why electric vehicles were eliminated by fuel vehicles is that electric vehicles can't go farther."

"Yes, yes, that's the reason, and that's one of the technical problems!" Wang Chuanfu nodded again and again beside him:

"We are actually working on how to speed up the charging speed, but to be honest, the problem is not just as simple as the speed of charging."

"Right now, you can easily find a gas station, but what about electric cars, can you get a charging station?"

"No matter how fast the charging speed is, can it still be faster than the speed of refueling?"

"Anything else?" Sun Fengchun asked again.

This time, Wang and Cheng both shook their heads, after all, this is basically the main problem at the moment.

"The current problem is basically focused on these three points."

"Technology, Habits, and Popularity."

"Really?"

Sun Fengchun looked at the two of them.

For this question, of course, the two nodded in agreement without hesitation, which is indeed a problem that electric vehicles must face at present.

Most of the other issues revolve around these three aspects.

"In terms of technology, our R&D project department will do our best to solve it, I dare not guarantee anything, but the blade battery proposed by Gu Xiu just now has a great enlightening effect on us."

"Coupled with the battery technology that Biyadi has now, although I am not sure when the results will be available, I can guarantee that there should be a breakthrough in our technology in the future."

Sun Fengchun said this, paused slightly, and then said again:

"But let's be honest."

"What I can solve is only the technical problem, and other aspects, such as habits, such as popularity, are not something I can solve."

"And this thing that Gu Xiu said is really solving this problem."

Yes?

A strategy to sell cars that solves this problem?

Wang Chuanfu and Cheng Dehou were a little puzzled.

"First of all, the habit problem that you just mentioned."

"Everyone around me drives a fuel car, and I only have a monthly salary of a few thousand yuan, and I can only save a few years to buy a car."

"That's in terms of choice."

"Then I am not surprised, I will definitely choose a traditional oil car, maybe the advantages are not as sufficient as electric vehicles, but before others have tried it, the technology has not stabilized."

"I definitely wouldn't use my hard-earned money to buy a product that may not be mature enough to be a guinea pig for others."

"That's the truth, isn't it?"

Sun Fengchun asked.

This question can be regarded as going straight to the core, at least Wang Chuanfu and Cheng Dehou both nodded for a while.

It's the truth.

No one is going to take out their savings and be guinea pigs for others.

But......

What does that mean?

The two were a little puzzled, but they saw Sun Fengchun spread his hands:

"So, don't you two understand that our positioning first needs to exclude positioning, what kind of positioning is it?"

Targeting of the primary exclusion......

These words instantly made the two understand what Sun Fengchun meant.

To put it bluntly, it is.

Even now, they've perfected the technology, but most people won't choose this brand new thing until it becomes mainstream.

They will choose oil trucks for the sake of safety.

And what is the orientation of most people's first car?

Low-to-mid!

Especially in the Dragon Country, not everyone can directly start two or three hundred thousand with their first car, and more people will still choose less than one hundred thousand.

This is also the reason why Biardi's F3 can not be so high-selling.

Because after the economic rise, most families will also start to consider private cars, and their first private car, in most cases, will buy emergency practicality.

That is for this group.

Most people would never choose an electric car that seems to be more technologically immature and the market is more unstable.

The stakes are even greater.

Sun Fengchun asked again: "Then according to this perspective, let's think about what kind of people will become the first batch of users of electric vehicles?" ”

"This ......" Wang Chuan thought about it: "Users who already own one or more cars. ”

"Not a lot of money-hungry users." Cheng Dehou also replied.

"That's it!" Sun Fengchun smiled:

"To put it bluntly, the group of people we want to choose is the petty bourgeoisie who are financially independent, pursue individuality, pursue trends, and are willing to try new things."

"For this class, in terms of product quality and positioning, it is impossible to pursue the low-end, but should pursue the high-end."

"Think about it, at the beginning, we were targeting a million-dollar luxury car, and if the brand was successful, our car itself would be a symbol of luxury and prestige."

"In the same way, we have adopted a model of reducing prices, and in terms of price, we can meet the expectations of this group of people."

"For them, our car can definitely be the first choice for these people."

As soon as these words came out.

Wang Chuanfu and Cheng Dehou instantly lit up.

I see!

They finally understood why Sun Fengchun was so surprised just now.

Gu Xiu: From the beginning, Gu Xiu had already determined his positioning!

It's the mid-to-high-end!

The top is just a pretense, Gu Xiu's goal is mainly the mid-to-high-end market, and the main target is still the mid-to-high-end luxury car companies!

This is really a choice that will be made after a detailed analysis and perfect thinking about market positioning.

Sun Fengchun shook his head:

"It's not just the mid-to-high-end."

"Gu Xiu said that he wanted it all, not because he was greedy and wanted to eat a big fat man in one bite, but because all the development was the only choice."

"With the addition of this group of people, our electric vehicles will not only gain popularity and enhance the brand, but also improve market recognition."

"But this kind of recognition is not enough to form a penetration rate."

"This kind of recognition is obviously not enough."

The two nodded.

Truly.

It's really not enough to be just a bunch of petty bourgeoisie, or wealthy people whose economic strength allows it.

Maybe in the eyes of others.

Their cars are just toys, and that's not enough for the cars of the future.

What they need is penetration.

It is to solve the rigid needs!

"Just now, Mr. Cheng said that if there is a finished electric car now, he will indeed be willing to choose, because Mr. Cheng himself has stepped into the ranks of boys, after all, the treatment of Yuanxiu Investment is good, and he can fully bear the money."

"However, Mr. Cheng also said that if he was used to run long distances, he would never choose this car."

"It's because of battery life."

"So if I said that I could maximize the range as much as possible, and even make an electric car as capable of driving as long as a gasoline car, would you choose?"

Sun Fengchun asked.

"No, it won't." Cheng Dehou shook his head:

"I can get a car like this and play with it as a toy at an acceptable price range, but if it's something important, I'll play it safe."

"What's more, it's still a technical problem."

"It's inconvenient to charge, it's the biggest problem, I run a long way, no matter how far, as long as there is a gas station, I can refuel and continue to run, but what about electric cars?"

"Can it be charged?"

"How should I charge it, how long does it take, and where do I go to charge it?"

"Indeed." Sun Fengchun nodded:

"It's a really important question."

"But in fact, it is not difficult to answer, there are gas stations for refueling, there can be charging stations for charging, and there can even be battery swapping stations, which are the direction of our research."

"But technology is one thing, and whether such charging stations can be popularized is another."

"Nowadays, there are gas stations all over the country, whether it is a big city or a small county, and even some small towns."

"But what about charging stations?"

"It's impossible to spread to all parts of the country, let alone the whole world, in a short period of time."

"Because there's no profit."

"The people who open gas stations are going to make money, and they are going to be able to benefit from other people's refueling."

"Charging stations are also profitable."

"But if our specific group of people is just those petty bourgeoisie, just mid-to-high-end users, no one will go to a separate charging station for this group of people."

"Because the quantity is too small, it doesn't make money."

"Nowadays, the biggest customers of any gas station are never the rich people who drive luxury cars, but the ordinary people who drive poor cars and even agricultural machinery."

"So."

"What Biyadi wants is not only to develop the mid-to-high-end market."

"I still need the market to continue to sink."

"Cover all the markets, so that the toys in the hands of the rich become a rigid need in the eyes of most people."

"So."

"Covering all gears, I'm afraid it's something we have to do!"

“……”