In mid-August, the episode of "Study Hard" recorded by Gu Ru was finally broadcast, and it took a month to play.

This is the trump card variety show broadcast in prime time, and the ratings of this variety show are still quite high at this time, and she sings the ancient song form of "Immortal" in ancient costume, which is also refreshing and eye-catching.

After this episode of the program was broadcast, it caused a lot of repercussions.

Many people remember that there is such a singer named Gu Ru, and they also remember a song style - ancient songs.

This is the positioning given by Gu Ru on the show, and it is also different from the national style songs.

By this time, Gu Ru was really popular.

On the day that Gu Ru's episode was broadcast, the Golden Dawn online store jointly opened by Yan Xin and Feng Xi put her same costume on the shelves, and put her photo on it.

On the same day, in the blog posted by Gu Ru, he also mentioned the ancient costumes he wore on the "Study Hard" program, and gave a link, saying that it could be purchased in this online store.

In the next few days, under the effect of the program "Study Hard", Gu Ru's blog gained hundreds of thousands of fans.

And some of the traffic has entered the Golden Dawn online store.

The Hanfu on the shelves of the online store taking advantage of this wave of popularity is not only Gu Ru's, there are a total of eight.

It was all designed by Feng Xi asking college students who are still studying fashion design, and they were pulled in film and television works, and in ancient clothing maps, and then they became their own original designs, and they also applied for copyrights.

I found more than a dozen college students who were engaged in fashion design to design, and it only took more than ten days to come up with more than a dozen designs, and then I rushed to put eight on the shelves in this wave of craze.

In addition, there are a few models because the design is a bit late, and the garment factory has not had time to produce it, so there is no way to find a model to take pictures.

Each of the eight hanfu styles has been given an ancient name, which will belong to the exclusive style of this online store in the future.

There are no people who sell hanfu online yet, and they are the first to eat crabs.

And it was pushed out by taking advantage of Gu Ru's popularity, and Gu Ru personally drained it.

In addition, the homepage of Starlight Network also posted this news, mentioning the news that the online store of Golden Dawn has eight Hanfu on the shelves in the mode of text and pictures, and also attached a link to the online store, which can be clicked directly.

With its own internal traffic, it has been able to bring a lot of traffic to this online store.

In just two or three days, 300 sets of each style have been sold out.

Then it becomes a pre-sale model – shipping is delayed by a week.

On the garment factory's side, Feng Xi even increased orders to let them produce more Hanfu.

There have always been garment factories that do this kind of business, the factory is not large, but the mechanism is very flexible, and it can undertake the business of various customized clothing and can meet the needs of consumers.

At first, he only did this business for a garment factory, but now in order to take advantage of this wave of popularity to open up sales, Feng Xi has found two more garment factories to OEM.

It's all a small factory with a dozen or twenty people.

Because it's something completely new, a lot of people are interested.

Even if it is a pre-sale, the delivery is delayed by a week, and many people place orders. …

- The credibility of this online store is personally endorsed by Gu Ru, and Gu Ru is a star on "Study Hard" and a singer with several highly sung songs.

Such qualifications are obviously not enough to endorse the quality of a certain product, but it is more than enough to endorse an online store.

In the past, Gu Ru drained the Golden Dawn online store, all of which were free and did not receive any remuneration.

Because Yan Xin has an investment in this online store, with the friendship of two people, there is no need to receive remuneration.

However, this time, Golden Dawn wore a photo of Gu Ru to show the product, so the online store still paid her 50,000 yuan.

The 50,000 yuan can be regarded as buying out the right to use this photo, and you can use this photo to display your own products in the future.

Gu Ru didn't want to accept this money, and she didn't rely on the 50,000 yuan to live.

But Feng Xi insisted on giving, so she finally agreed.

Regarding the right to use this photo, the Golden Dawn online store also sent a licensing contract, which was sent directly to Starlight Entertainment Company, and Gu Ru herself signed her name.

According to the contract signed between Starlite Entertainment and the artist, the fee obtained for such authorization is divided equally between the artist and the company.

In the end, Gu Ru took 25,000 yuan for 50,000 yuan, and he had to deduct taxes.

So it's understandable that Gu Ru doesn't want to charge this fee - just such a little money, it's not necessary, she prefers Yan Xin to owe her such a personal favor.

But Yan Xin also has his reasons: "I think it's better for you to collect this money, our company has signed a few singers, and no singer has taken over the endorsement, you are the first, which is a milestone and can also encourage the rest of the singers to work harder." ”

Under his persuasion, Gu Ru finally agreed.

With a photo license, you can get an income of 25,000 yuan, even if it is only the income before tax, it is quite tempting for the rest of the singers.

They also hope that one day they can make money from such authorization.

That's a lot more lucrative than the hard work of singing on the spot.

After the broadcast of the episode of "Study Hard", Gu Ru's song "Immortal" has downloaded more.

There are also some CRBT companies from other provinces who also come to Starlight Entertainment and want to license this song, and they can give the same sharing conditions as those big record companies.

Of course, Starlight Entertainment will not miss such an opportunity, but will take the opportunity to sell some of the company's other songs to a bundle.

It is a big boost to the income of several singers.

For Gu Ru, the biggest gain is that she is more famous, she has received some high-level performance invitations, and the price of singing a song has increased significantly.

In addition, he also received an invitation to the Mid-Autumn Festival Gala of Brick TV.

Of course, there is no money for this performance invitation, and it has to be rehearsed again and again, which will delay a lot of time.

But there is such an opportunity, and the money must also be sought.

The money posted here can be earned back elsewhere, and it is earned back many times.

Now there are some relatively large performance teams who have sent invitations to Starlight Entertainment to invite her to participate in some large-scale platter concerts.

Starlight Entertainment generally welcomes such invitations, but it will put forward other requirements, such as matching one or two of the company's singers, and the remuneration can be lower, almost enough.

That's a strategy to drive a piece.

August is a month of rapid development for Starlight Entertainment.