Xiao Yin asked about Gu Ru, but Yan Xin didn't answer very easily.

He knows what Xiao Yin and Gu Ru are all about, in terms of career, Gu Ru is Xiao Yin's nobleman.

But it did make Xiao Yin do something he didn't want to do.

In some ways, Gu Ru was a little unkind to this little assistant.

But it's not good for him to say bad things about Gu Ru behind his back, because Gu Ru is not unkind to him.

Gu Ru is actually very good to every friend.

It's just that in her heart, Xiao Yin's assistant is not her friend, she is the person she paid for, she paid for all the services provided by Xiao Yin, and what she did was what she felt she could do.

In the circle, it has always been like this.

Therefore, Gu Ru never thought that Xiao Yin would be unhappy.

She didn't know about it at all—Xiao Yin didn't show that emotion in front of her.

Of course, there was a reason for not knowing - she didn't bother to learn about these things.

Yan Xin couldn't say that Gu Ru did something wrong, and it was not easy to say that she did it right, just explained it for her:

"Probably because she was under too much pressure in the circle in those years, and she was forced to marry by her parents and made her rebellious, she wanted to find a place to vent, of course it wasn't normal, but it couldn't be said to be very perverted......"

Xiao Yin laughed and asked him, "Do you think it's normal for women to be like that, and men can't accept it?" ”

Yan Xin was a little embarrassed.

That's exactly what he thinks.

There will be some excitement in one picture when imagined, and it will feel quite disgusting when one picture is imagined.

Of course, this seems to be a double standard, which makes people a little embarrassed.

But he couldn't deny it.

Laughed dryly: "Uh...... I know that my idea is very one-sided and has a certain narrow-mindedness, you can just listen to it, don't call it too serious. ”

Xiao Yin snorted and said, "You men are so strange. ”

After a while, he said, "I don't like it very much anyway, so don't let me join in your excitement in the future." ”

Yan Xin assured her: "You can rest assured of this!" I would never force anyone to do something they don't want to do. ”

He's got some bad taste, but he's not really going to be coercive.

As long as he wants, there are people to satisfy his bad tastes.

The relationship with Xiao Yin is just like that, ambiguous is ambiguous, but how intimate it is, it really can't be said.

After coming to Yangcheng, I inspected the company of Xingguang Group, and then went to the headquarters of Shiyu for a few days.

The headquarters of Shiyu is located in Yangcheng, and at this time, Xiao Shiyu is sitting in Jincheng, and he wants to compete with their competitors for the market, and he is busy flying every day.

Yan Xin came here, so naturally he also had to help take a look at the field.

The team here is the most qualified, and the company Shiyu originated here, with one of the most mature teams.

Among the several areas of the food company, this area is also the first to achieve profitability.

Now to expand, nearly sixty percent of the staff here have been transferred to other cities to form new teams.

The vacant positions are filled by new employees.

This also has some service issues.

The biggest challenge facing the company today is to solve these service problems.

When Yan Xin was in the capital, he gave his own suggestions, which were implemented nationwide, and Yangcheng was no exception.

His suggestion has increased the cost of food talk, which seems to be a loss, but it has improved the company's reputation by a cut, and some consumers who were originally robbed by competitors have used their services again.

It can also be seen from the Internet that their reputation is better than before.

It's just that in the short term, the loss is a bit big, and some areas that have already achieved profitability are now starting to lose money again.

They are pioneers in this field, and their competitors have started by imitating them.

But now that kind of payout standard, their competitors have not followed up.

This is the easiest thing to learn, but it adds to the cost of spending.

Everyone is facing a national market, and expanding in those emerging markets, burning a lot of money every day, is already too much for them to bear, and adding a lot of extra money, it is even more difficult.

So the competitors did not follow up rashly, but watched their operations and prepared to evaluate them after a while.

If the effect is good, follow up when the time comes.

The effect was not good, so a big hole was avoided.

Their view is that there is still a long time to come, and there is no need to fight for the moment.

It may be more appropriate to use the money saved to open up the market.

The current service reputation is poor, mainly because a lot of newcomers are recruited, and the business is not proficient.

In a few months, those new employees will become proficient in business, and the quality of service will naturally improve, and the reputation will also improve.

It's not much of a problem.

Yan Xin was very happy to learn that their competitors did not follow up on such a payout standard.

This is certainly a battle over the concept of development, but it also illustrates a problem - their competitors do not have as much ammunition as they think.

If there is enough money, it will definitely follow up without hesitation, expand the market and improve service standards, you can seize both.

Now they can only choose one, which can only show one problem - there is not enough money to support them to grasp both.

This is very good news.

For this competition, the food language company has prepared hundreds of millions of funds, and is ready to burn it out in this competition.

It seems to be a large amount of money, but when you use it, you can understand that you can't help spending it at all.

Xiao Shiyu's requirements for those in charge of expanding new markets are to be able to save money, every expenditure must be clearly listed, and there is a special audit team to review the expenditure accounts of those new markets every day.

If there is such an unreasonable expenditure, it must be corrected in a timely manner.

If the circumstances are very serious, the person in charge has to kick them out.

- It is inevitable that there will be corruption problems, but there must be a degree, and after that degree, people will have to leave.

At other times, you can be more tolerant, as long as you can guarantee a profit.

Now is a critical period of competition, the time when money is most needed, and it is definitely unacceptable to think about how to empty the company and enrich its own pockets.

In less than half a month, the heads of several cities have been replaced.

It's not that Xiao Shiyu is harsh on the team, it's mainly because she is too short of money, and she must use all the money on the blade.

Xiao Shiyu and Yan Xin chat online every day, talking about money, how much money is used, how much money is left, and how long can it last.

She doesn't know how long hundreds of millions of funds can be used.

It's not up to her.

It depends on how many cities their competitors want to expand to.

When people go to that city, they have to keep up, or they will lose the market in that city.

If the other party expands too wildly, the current money is not enough, and they still want to keep up, then they can only raise money again.

Or to bring in new investors, or to go to the bank for loans.

It's easy to bring in new investors, and there are always investors who want to join.

It's just that the price offered is not very satisfactory to Yan Xin, and he doesn't want to dilute his shares for such a little money, so he didn't agree.

It's not impossible to go to the bank for a loan.

Their partner is a large international consortium that can easily help them get loans with low interest rates.

As long as the company's performance is good, so that they have confidence, it is not much of a problem to get a loan of more than 100 million.

But Yan Xin proposed another choice to Xiao Shiyu:

"We can give up some cities with little economic development first, and don't go there to open up markets for the time being, so that we can save a lot of money."

"They entered, and we didn't enter, didn't that give the market away?" Xiao Shiyu disagreed.

"But the problem now is that we don't have the ability to enter so many emerging markets, and if we force it in, it will be difficult to continue later, and that's the bigger problem." Yan Xin said.

"If you really can't do it, let's take out another loan," Xiao Shi said, "Doesn't it mean that it's easy to take out a loan?" ”

Yan Xin smiled bitterly: "It is indeed easy to take out a loan, but the bigger problem we face is that there are not so many qualified employees, and in such a situation, rashly entering a new market will make our service a mess and may ruin our reputation." Rather than that, it is better to abandon some unimportant markets and expand there when you are ready. ”

In the food delivery industry, the most valuable markets are, of course, those first- and second-tier cities, but they already have business in those cities.

Tier 3 cities basically have their own businesses.

In fact, the competition is for some cities whose economic development is not very good.

It's not that those markets aren't important, but they aren't that important.

If conditions permit, of course, it is better to cover all those markets.

But if the conditions are not sufficient, you can only choose 1 of 2.

Either sacrifice the quality of service to open up those unimportant markets, or temporarily abandon those markets, strive to improve the quality of service, accumulate capacity, and wait for another year and a half to expand those markets.

This is a choice between the quality of service and the market.

Yan Xin's suggestion is to choose the quality of service and give up those markets that are not very important.

Of course, he knows that it will cost much more to give up those markets and let competitors grow bigger, and then want to enter them later.

If it is in a first-tier city, then do not hesitate, sacrifice the quality of service, but also to occupy the market first, you can use high standards of compensation to pay for the quality of service that is not very good, maintain the reputation, and then slowly improve the quality of service.

But for some unimportant markets, he doesn't feel the need to make such sacrifices.

- Because the employees of emerging markets are drawn from those more important markets, which affects the reputation of those important markets.

After discussing with Xiao Shiyu for a long time, Xiao Shiyu finally agreed to his suggestion and asked the team to do an evaluation and evaluate some markets that are not so important.

If competitors enter those cities, they don't follow.

This will also save a lot of money.

The most important thing is to give them a break when it comes to employee training.

In the half month after the Lantern Festival, the company's personnel transfer was too large, and until now, everyone has not fully adapted to it.

Yan Xin has made such a decision now, which has the meaning of showing weakness to competitors, but it has also relieved many people in the company.

They are really tired.

The personnel changes are too big, so it's no wonder if you're not tired.

Yan Xin sits in Yangcheng, and many times is to appease the company's employees, draw big cakes for them, let them have the spirit of ownership, and work hard for a better future.

After discussing with partners, we also announced the decision to award options to the current employees of the company, promising to come up with a distribution plan at the end of the year.

Including those who deliver takeaways, as long as they have gone through the formal entry procedures, they can enjoy such rewards.

I don't know how much dividends I can pay, but at least I have an extra income.

Come up with such a reward program, mainly to retain those old employees.

This is an emerging industry, and there are not many old employees in this industry, and they can be called old employees after three or four months of employment.

Their competitors have poached a lot of employees from their company, and the team at the beginning is composed of employees who have been poached from their company.

They also had to raise the company's salary, but it was still difficult to avoid competitors from paying more to poach their backbone.

At this time, taking out the option award, as well as the stock distribution commitment after listing, is to prevent such a thing from happening as much as possible.

His appeasement still had some effect, at least after he came over, the complaints of some employees in Yangcheng became significantly less.

Everyone sees a better tomorrow, and they also believe that as long as they work hard and persevere, they can move towards that bright tomorrow.

With such hope, the troubles in front of us are not so insurmountable.

After coming to Yangcheng head office, Yan Xin also learned one thing - among the new employees recruited by the company this year, some of them are from his hometown, more than 20 people from the same village as him, and dozens of people from neighboring villages.

When people joined the company, they mentioned his name and said that he introduced him.

The treatment of the employees of the food language company is still quite good, much stronger than those sweatshops, and the room for growth is relatively large, so some people are willing to come in.

With such an employee, the recruiter did not dare to slack off, and reported to Yan Xin one by one.

Yan Xin's instructions are that you can be admitted, but you must treat everyone equally, don't give extra preferential treatment because you are your fellow countrymen, if you find that you are unqualified, you will criticize it, you will be fined if you should be fined, and you will be dismissed if you should be dismissed, and you can't let a grain of mouse feces spoil a pot of porridge.

That's what he said, but whether the people below will understand it that way is another question.

What Yan Xin can be sure of is that his fellow countryman will not be bullied in this company.

But whether they will bully others or not, then it is not known.

He didn't want that to happen, so he reminded the company's management not to get used to it.

He suggested that those people come here to find a job, not to give them a job, not to give them a privilege, not to let them come and spoil the company.

He knew where those fellows were trained, but he hadn't seen them in the past - he couldn't give the people in the company the impression that he valued them very much, and that would really be uncontrollable.

(End of chapter)