Chapter 288: The Power of Advertising I
Wang Weidong had already sent Song Yu and Ou Xiaoyang 50 computer learning machines as prototypes for them to use when they were sold in the capital.
The advertisements broadcast by CCTV had to be reviewed, and Wang Weidong asked Shi Yueshuang to bring the advertising samples to the capital and hand them to Song Yu, and then asked Song Yu to call the samples to Ji Wenbin of Juguan Advertising Company.
If all goes well, then the commercials will be broadcast in prime time on CCTV from May 1.
Ou Xiaojun transferred 270,000 yuan to Wang Weidong, and the 300,000 loan was 250,000 yuan after excluding the salary, and Chen Jihong gave Wang Weidong another 160,000 yuan, adding up to 680,000 yuan.
But the money is like sand in an hourglass, flowing out all the time.
Workers' wages, workers' food, water and electricity, and especially all kinds of taxes and fees, Wang Weidong estimated that these funds could only support him for two or three months.
What's more, the production of workers cannot be stopped, and before the assembly of 20,000 sets of computer learning machines, he has to purchase the next batch of processors, chips, memory and all other electronic components in advance.
On April 30, Wang Weidong flew to the capital, and in the evening, he and Ou Xiaoyang and Song Yu sat in front of the TV and waited to watch the upcoming advertisement for the Xiangyang brand computer learning machine.
Wang Weidong felt that time passed very slowly, and the female announcer of the weather forecast seemed to be pulling a long tone to predict the weather conditions in various places tomorrow.
At nineteen thirty-one and nineteen thirty-two, Wang Weidong waited anxiously.
Finally, it was 19:34 p.m., and the eyes of the three people who usually don't watch the ads at all were fixed on the TV screen.
The soothing music sounded, the mother put the only poached egg into the child's lunch box before the child went to school, and the father who saw the child send the child to school, in the snowstorm, the child sat on the bicycle with a schoolbag, and the father pushed the bicycle in the snow with difficulty,......, a touching and unforgettable parents paid for the child, the picture of the child studying hard flashed, and finally the moment when the child got the university admission notice, the three of them hugged each other happily, and all the efforts and efforts in the past were worth it.
At this time, the voiceover sounded: I hope that my son will be Jackie Chan's parents, and if you want Jackie Chan, you must rely on the Xiangyang brand computer learning machine!
After the advertisement ended, the next advertisement was broadcast, and Song Yu said: "Yes, I was moved!" But how do I find this music familiar? ”
Wang Weidong explained: "This is the music in that little book TV, we borrowed it. So many well-known songs were actually sung first in a small book, so it's nothing for us to do this! ”
In the 90s, people were far from being aware of copyright.
"Will it work? How big will the effect be? Ou Xiaoyang asked uncertainly.
"It's going to work, and it's going to be great! I'm not here to watch an ad with the two of you, I'm here to set a mission! Wang Weidong said.
"It is too difficult for us to sell computer learning machines to the outside world on our own, the two of you have the most extensive relationship in the capital, and Zhongguancun also sells the largest number of computers, so we have to learn from those dealers who sell foreign computer machines and various accessories, find dozens or even hundreds of agents to sell, pay 10,000 yuan and give them 10 computer learning machines for trial sales, you can withdraw at any time, and when you quit, you will return the principal of 10,000 yuan when you settle the payment." Wang Weidong said.
Ou Xiaoyang and Song Yu glanced at each other, they both felt that Wang Weidong was very bold, how could this small computer learning machine factory compare with those internationally renowned brand computer companies?
"Of course, our computer learning machines cannot be compared with those internationally renowned computers, but those computer dealers are not for the development of China's computer industry, nor for improving the knowledge level of the Chinese, they are for making money!" As long as there is money to be made, let them sell dung! As long as our computer learning machines can make them money, they will be willing to sell them! Wang Weidong said.
"You guys do it first, develop one family, as long as one makes money, ten will join in immediately!" Wang Weidong said.
Song Yu and Ou Xiaoyang have been selling scrap steel for the past two years, and now let them switch careers to sell computer learning machines, both of them are afraid of difficulties, and Wang Weidong must push the two of them forward.
"Okay, tomorrow the two of us will try it, even if we rely on the face of the two of us, we can also pull eight out of ten families to join in." Song Yu said.
"There is a dealer to join, you pay 10,000 yuan and keep 1,000 yuan for your own promotion funds, and the remaining 9,000 will be remitted to the company's account immediately, and now the company needs money too much." Wang Weidong said.
With the relationship between Song Yu and Ou Xiaoyang in the capital, the promotion funds will not cost much, and this is the benefit that Wang Weidong gave the two of them.
After careful exploration, in fact, this marketing model has something worth reviewing, but Wang Weidong now has only one goal is to sell the computer learning machine as soon as possible and return the funds as soon as possible.
Only by keeping the production cycle going on can the snow mass roll bigger and bigger!
The electronics factory is now inseparable from Wang Weidong at all, and he returned to Fushan the next day.
However, Wang Weidong is in Fushan, but his heart is in the capital. He is waiting for Song Yu and Ou Xiaoyang's actions, like the traditional distribution method, waiting for the computer learning machine to be shipped and sold, and then it is too late to return the payment, and within half a month, he needs at least hundreds of thousands of yuan to re-purchase and continue to produce.
Wang Weidong waited for five days, Ou Xiaoyang and Song Yu only developed four dealers, and transferred more than 30,000 yuan to the company's account.
Wang Weidong immediately sent 40 computer learning machines to the capital.
After another five days, Ou Xiaoyang and Song Yu transferred more than 200,000 yuan to the company's account, and Wang Weidong knew that the effect of the advertisement began to appear.
"Weidong, a few companies that originally only paid 10,000 yuan have to pay more, and the ten computer learning machines handed over to them have been sold out, and they want to buy dozens of them at a time!" Song Yu said excitedly on the phone.
"Tell them that they can pay up to 50,000 yuan, and we can send them 50 units at a time, but we will not give them follow-up shipments if the previous payment is not settled in the future!" Wang Weidong said on the phone.
After another five days, there were more than 800,000 yuan in the company's account, and Wang Weidong breathed a sigh of relief.
"You can't always keep an eye on the capital, if the dealers in the capital develop more, their business is not easy to do, you and Song Yu have to go to the other place to have a look!" Wang Weidong called Ou Xiaoyang and said.
"Song Yu and I have already thought about it, I am going to go to the Northeast, and he is going to Shanghai and Jiangsu and Zhejiang!" Ou Xiaoyang said.
Now as the momentum is getting better and better, Ou Xiaoyang and Song Yu are also full of energy.
Developing dealers turns out to be a good way to make money, not to mention the sale of computer learning machines, both of them are also making money!