Chapter 385: Advertising Really Costs Money
In fact, VCD machine is a product with Chinese characteristics. VCD machines have almost no market abroad, but are all used for domestic sales.
Now there are video recorders in foreign countries with similar definition to VCD players, and the playback time of the video recorder is longer, not to mention that before the appearance of VCD players, foreign countries have LD DVD players that are more advanced in technology and can play 30 cm large discs.
Almost all of the VCD machines produced by well-known foreign manufacturers are used for sales in the Chinese market.
With VCD players, all kinds of optical discs are also flooded in the market immediately.
Most of these discs are of poor quality, squeaking from time to time when playing on VCD players, large and small mosaics will appear on the TV screen, and even the discs will be stuck there and the picture will not be played.
The proliferation of pirated CDs is also a matter with Chinese characteristics.
Wang Weidong and the others also realized this problem and began to look for a solution.
The easiest solution to find is to increase the power of the laser head, but as the power of the laser head increases, the heat generation also increases rapidly, which will accelerate the aging of the laser head.
To solve such a problem, it is mainly up to Wang Weidong and themselves, and foreign manufacturers of VCD lack motivation in this regard, because VCD machines are only for the Chinese market, and there is almost no market abroad. Therefore, foreign companies are reluctant to invest a lot of money in research on VCD players to play pirated DVDs.
Wang Weidong, Ou Xiaojun, Ou Xiaoyang and Song Yu all came to the capital in early October.
In the capital, Wang Weidong first saw a so-called disc repair machine.
The disc will be damaged on the track after playing it a few times, and the scratches can be repaired to a certain extent with this disc repair machine.
After this repair, the disc can be played more smoothly when it is replayed.
"How much does this disc repair machine cost?" Wang Weidong asked Song Yu who brought him.
"More than seven hundred." Song Yu replied.
Wang Weidong immediately shook his head.
He felt that there was no market for this kind of disc repair machine in China.
At present, the price of optical discs in the pirated market is very cheap, and more than 700 yuan can buy hundreds of discs. If the disc is damaged, you can buy a new one, which is much more economical than buying a disc repair machine.
In other words, it is pirated discs that make it impossible for this kind of disc repair machine to come out at all.
A few months ago, Mr. Wang put Mr. Song in charge of setting up a technology research center in Beijing.
But after returning to the capital, Song Yu brought Wang Weidong here, but Wang Weidong poured a basin of cold water on his head, and he felt a little uncomfortable.
In the evening, Song Yu drove Wang Weidong to Beijing University of Posts and Telecommunications to visit Professor You, an expert in optoelectronic research.
"Playing a disc on a VCD player will inevitably cause damage to the data in the track, and the more times you play it, the more serious the damage will be. This is especially true of pirated discs. Professor You said.
In China, it is impossible to get all the people who buy VCD players to buy genuine CDs, and they simply cannot afford to consume them.
Wang Weidong: Their research must be based on getting consumers to use pirated CDs, and then study how to make the playback of CDs smoother.
"After the disc is damaged, there will be small scratches on it, and these scratches will make the disc often lag when playing in the VCD player, and there will be mosaics on the screen, or the picture will be still. Ordinary people think about how to repair the data on the disc so that the laser head can read it, my idea is whether the laser head can jump directly when it encounters scratches, although some pictures are lost, but it can make the playback smoother. Wang Weidong said.
Professor You thought for a moment and said, "Technically, this can be done, but only for discs with less damage. If the disc is too damaged, you have to jump from beginning to end. ”
"Of course, if the disc is used to that extent, they can only buy another one, and anyway, the price of the disc is not expensive now." Wang Weidong said.
After arriving in the capital, Wang Weidong once went to Zhongguancun to see.
Whether it's a place where you sell DVDs or electronic components, there are one or even several large cardboard boxes on the floor, each containing dozens or hundreds of CDs.
There is always a group of people crouching on the ground around the big cardboard boxes, rummaging through the big cardboard boxes containing dozens or even hundreds of video and software discs.
These pirated video CDs and pirated software CDs are very cheap, and if they are damaged, they throw them away and buy a new one, and they don't feel distressed at all.
There are even many people who buy two or three copies of the same disc when they buy it as a backup.
This time in the capital, Wang Weidong did not live in the Jianguo Hotel, where he used to live, but stayed in the center of Media.
Taking advantage of their free time, Wang Weidong and Ou Xiaojun, Ou Xiaoyang and Song Yu also went to the nearby military museum to visit.
The reason why I stayed in the Media Center this time was that one of the four members of the board of directors came to Beijing together this time was to participate in the advertising auction held by CCTV this year.
Although Wang Weidong plans to completely withdraw from the production of computer learning machines in two years, he still plans to carry out a wave of large-scale publicity on computer learning machines before this.
Originally, Wang Weidong did not plan to participate in the advertising auction of CCTV, he felt that it was too expensive, and it was not worth it for Xiangyang Electronics, which planned to withdraw from the production of computer learning machines in the future.
But this time Song Yu, Ou Xiaojun, and Ou Xiaoyang are on the same front, and they all tasted the sweetness of the last time they broadcast advertisements on CCTV.
The broadcast of the half-year advertisement in the popular period of CCTV made Xiangyang computer learning machine a well-known brand of computer learning machine in the country.
"It's okay to participate, but I have to set a limit beforehand, and after that, we have to stop holding cards. Can't you keep fighting with those manufacturers for 30 million, 40 million, or 50 million, right? Wang Weidong said.
"Of course, if you spend so much money on advertising on CCTV, it won't be worth the loss." Ou Xiaojun said.
Among these people, Ou Xiaojun is the oldest.
"I think 20 million is about the same for the popular time slot we want to broadcast." Ou Xiaoyang said.
"Since the three of you are all advocating another amount of money to broadcast advertisements on CCTV for another year, then I can only agree. Just now Xiaoyang said that 20 million is about the same, I propose to put the upper limit of the advertising offer on 25 million, if it exceeds 25 million, we will resolutely not continue to shoot! "King. Wei Dong said.
"Twenty-five million? Wei Dong is really generous! If we can come up with 25 million, it will definitely be the standard king of CCTV this year! Don't rob me, this time I will participate in the advertising and bidding on CCTV, and I will hold up the card! Song Yu volunteered excitedly.
(End of chapter)