On November 8, 1994, when Wang Weidong, Song Yu, Ou Xiaojun, and Ou Xiaoyang walked into the canteen hall of the CCTV Color TV Center, the people in the hall almost filled the red flannel chairs that had been temporarily placed.

Song Yu held a number plate with white letters on a red background of No. 188 in his hand.

Looking at the crowds in the canteen hall, Song Yu said: "Do you believe it or not, most of the companies here are not as big as our Xiangyang Electronics in terms of scale?" ”

Now Xiangyang Electronics is an enterprise with assets of tens of millions, but it is not worth mentioning compared with those giant state-owned enterprises in China and foreign-funded enterprises investing in China.

Even among the private enterprises in China, there are many companies that far surpass Sunningdale in terms of enterprise scale.

The central station made full preparations in advance for the advertising signboards during the first hot period, and sent people to contact large domestic enterprises and foreign-funded enterprises long in advance, but in fact, the response was not good, and those enterprises were not interested in sending people to participate in this advertising bidding.

Wang Weidong stood in the back row, glanced around and said, "Why haven't you seen a foreigner?" ”

"Foreigners will not come, in order to protect domestic enterprises, now there is a regulation on the central station, the price of bidding for foreign-funded enterprises is 2.5 times that of domestic enterprises." Song Yu said.

This kind of inside information is naturally what Song Yu knows the most, and the last time Xiangyang Electronics was able to broadcast an advertisement was also related to Song Yu finding an acquaintance.

It is said that the reason why CCTV is engaged in bidding for advertising time during this popular period is also a last resort.

Every day, there are countless people who call CCTV and write notes for advertising, and those people's names are so scary that no one can afford to offend.

There is no way, the central station can only use this method of the highest price.

Many times, progress is a choice that is made when forced to do so.

The four of them sat down in the back seats, Wang Weidong sniffled, and the smell of perfume came to his nose.

A considerable number of people in the bidding site are women, and these women are dignified and beautiful, and they are fashionably dressed.

"If I had known that, I would have brought my secretary with me." Song Yu said.

He held the number 188 number plate in his hand, full of ambition and eager to try.

Although the advertising bidding has become transparent, Song Yu can still do it with a number plate that is auspicious through a relationship.

The hall was a mess, and the sounds of people whispering together combined into a low hum.

The male host who was originally broadcasting news on CCTV walked to the front desk with a microphone and announced: "The 1994 CCTV popular time advertising bidding meeting has officially begun!" ”

Then a woman in her forties wearing glasses came out to speak.

The content of the speech is nothing more than reform, development, and the great significance of advertising to promote the economy, and I would like to thank all the guests for coming here to participate in the first advertising bidding of CCTV.

In fact, this time, there are very few advertising slots for bidding, just the time period before and after the news at 7 p.m. and between the weather forecast and the focus interview.

The newly launched focus interview program of CCTV was welcomed by the people of the whole country as soon as it was launched, and the ratings were very high.

But the hotspots are still the ones that come after the news and before the weather forecast.

The last advertisement of Sunningdale was also broadcast at that time.

This time they want to bid at this time.

When the host quoted the reserve price of the advertisement as 15 million, there was a commotion in the audience, and it was obvious that this price exceeded the expectations of many of them.

The low price is 15 million, so the transaction price must be at least 20 million or more.

Although the upper limit of Xiangyang's electronic advertising offer given by Wang Weidong is 25 million, I don't know why, Song Yu, who was holding the number plate, also felt a sense of weakness.

He kept tapping his big fat legs with the number plate, as if he was stabilizing his mood.

As soon as the host finished speaking, someone immediately raised a sign.

A young girl held up the number 114 number plate high and offered 15.5 million.

Subsequently, holding the number 180 number plate, the same young and beautiful girl raised the sign in her hand and increased the price by 500,000 yuan.

The two girls are a little out of common sense, and the price increase is very large, or they may be inexperienced in participating in advertising and bidding for the first time, or it may be that the reserve price of 15 million is far from a problem for them.

The fighting style of the two girls immediately heated up the atmosphere of the entire auction scene, and dozens of people also raised their cards.

Song Yu also raised a sign on the 17 million yuan, but after the advertising auction price rose to 20 million, the number of people holding the sign decreased significantly, and there were less than ten left.

A few reporters walked up and down the aisle with their cameras in their hands, constantly taking pictures of people holding signs, and perhaps tomorrow their photos will appear on the pages of major economic media.

I don't know if it's excitement or nervousness, Song Yu, who keeps holding up cards, is sweating all over, and his chubby body is like a bun that has just come out of the cage.

There are two wineries on the scene that are very interesting, and these two wineries belong to the same province and are not far apart. Even the name of the brand is only one word apart.

Among them, Confucius wine has actually made a name for itself, and the advertising slogan that Confucius wine makes people homesick has spread all over the country.

The name of the other winery is called Confucius Banquet Wine, which is said to be just a small winery at the county level. Although the scale of the enterprise is small, but the courage to raise the card is very large, when the advertising price was raised to 24 million, Confucius House Liquor finally stopped holding the card.

There are only four or five companies left on the scene still competing. In addition to the small distillery called Confucius Banquet Wine, there is also a nationally renowned nutrient solution company from Guangdong Province like Xiangyang Electronics.

After three or four rounds of bidding, Song Yu glanced at Wang Weidong and raised his card again, asking for 25 million, which is the upper limit stipulated by Wang Weidong.

It's just that this advertising price didn't stay for a few seconds, and it was easily exceeded by the price of Confucius Banquet Wine by 100,000.

Song Woo spread out on his chair like a deflated ball, feeling exhausted.

The host on the stage is not as calm as the previous news broadcast era, and his voice is a little hoarse and high-pitched.

"Helios 27 million! - Confucius banquet wine 27.1 million! ”

Although most of the people present have given up bidding, in this atmosphere, everyone feels that their adrenaline is soaring.

The final price of the advertisement stopped at 30.79 million, and the small winery named Confucius Banquet Liquor from Lu Province finally became the bidder of the first advertising bidding of CCTV!

"I don't know how much wine this distillery has to sell to make back the advertising money." Ou Xiaojun said.

"It's very easy for a distillery to expand its production capacity, which is completely different from a manufacturing company like ours." Wang Weidong said.

All four stood up at the same time and prepared to leave the scene.

Wang Weidong looked at the shaking heads in front of him and whispered: "Five years later, ten years later, when we come to participate in the advertising bidding again, there should be no more old faces left to see." ”

(End of chapter)