168What did the first user of a certain tone see?
The rest is to lie dormant quietly, watch the changes in the outside world with a cold eye, and when he needs to make a move, he will kill the competitor with a cold shot, and it's over!
There are still a few months left in this year, and there is only one last thing left, and his short video department is about to produce results!
Zheng Xu is ready to rest for a few days and then plan the short video department.
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Has anyone ever had such doubts?
The first user to use a certain sound, after he logged in to a certain sound, what kind of video did he swipe out?
Or is there not a single video on the entire platform?
It's the same question as chicken-and-egg and chicken-and-egg issues.
No one has ever pursued it, but if you are more serious, the first person to use it must be a program tester.
As for what videos he can get, this ......
Removing these, Zheng Xu really has to think about this problem, an immature software, the initial content is definitely not so rich.
But what does Twinkle Media do?
It's a film and television production company itself, and you can't lack video materials if you lack anything!
Zheng Xu, who had rested for a few days, now had the bean-sprinkling plan he had worked so hard to make on the desk in front of him.
The entire headquarters of Yishanyi Media has always been at the level of more than 200 people.
It's not that I don't want to recruit more people, but the number of people is enough!
It's even a bit over-the-top!
Although the overall number of people seems to be small, the company's various departments are fully staffed, and everyone has been getting along with each other for many years, and they are familiar with each other.
But this can't hide the fact that although the company's benefits are good, the employee has limited room for growth!
In addition to the newly established short video part of this time, some people have flowed, what about the rest?
If a company can maintain its upward momentum, it may be able to hide this problem, but as a film and television production company, how can Flashy Media still rise?
With more than 200 people, how many management positions can there be?
Even if most of the employees are content with the status quo, Zheng Xu can't help but take precautions.
If a company's employees do not flow for a long time, it will be ossified!
Flashing Media has been established for six years, and Zheng Xu doesn't want to let this unknown contradiction continue to accumulate.
Zheng Xu's character, he will not fire these employees, and the rest can only be the transfer of contradictions!
That's why this plan was introduced.
The so-called sprinkling beans into soldiers is to scatter some employees and divert them into video bloggers.
In the past few years in the company, they have worked part-time in most departments, so it can be said that they are familiar with film and television production.
Not to mention exaggeration, it can kill more than 95% of ordinary people on the market in seconds!
It is because they are familiar with the specific process of film and television production, and they are also familiar with various positions, and they may not be proficient in skills, but they can point to some extent.
Zheng Xu is ready to support these people, and he will first engage in a paid suspension at the beginning.
With a one-year deadline, employees who are talented in this area will be supported, and those who are not talented in this area can come back when the time comes.
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When this plan is introduced, what type of employees will it most attract?
It's the kind of employee who is a little ambitious and aggressive!
Give them a bigger platform and better development, the two sides still have this kind of cultivation relationship, although Zheng Xu can't control them everyone, but he can still maintain influence!
Because although they have left the company, in essence, they are still mixed in the system of Twinkle Media.
The control of the root is still in the hands of Zheng Xu.
Those contradictions that have not broken out for the time being can be skillfully transferred out, and there are only some honest employees left in the company who are content with the status quo and can work hard.
In this way, the company will not only be able to vacate a lot of positions, but he will also be able to recruit some new employees.
In the early stage of the development of the new short-screen platform, it will be able to usher in a group of professional content video bloggers.
The only thing that has been hurt may be the Twinkle Media ontology, but this is a trivial matter for Zheng Xu, although a group of employees have left, and the work may not be so smooth, but isn't the company not busy at this time now?
There are still three or four months before the Chinese New Year, and it is conservatively estimated that it will take five or six months for next year's new projects to be launched.
In half a year, how can we cultivate a group of new employees who can be used.
After this group of new employees adapted to the work and could attribute the various processes of film and television production well, he was able to divert a group of old employees.
Who said that a film and television company can't evolve into some kind of military school?
If I cultivate people who have the same ideology as me, and then scatter them to influence more people, is it a crime?
This is beneficial to the future of the entire Twinkle Media.
It is more conducive to the sustainable and long-term development of the company.
Moreover, as long as the group of people who go out of the media can make short videos.
Zheng Xu doesn't expect them to become Internet celebrities with many big names, as long as each person can maintain tens or millions of fans.
Dozens of them are diverted out in a year, and then add up, how much influence is this?
His project as a short video platform is not just to make money!
This is a battlefield, and he can't openly influence the popularity and development of short videos in the future.
But he can use this group of people to bring rhythm and trend.
The core of this is still Zheng Xu's original set of running a navy in the network department, dialing thousands of pounds in four or two, hiding in the shadows with rhythm, and using the elite army policy to do things.
The routine is not afraid of the old, as long as it is easy to use, now Zheng Xu has grafted this routine to the new short video department, and it can be used as well!
The short video platform made is his!
He also has to secretly manage some of the video content above!
What is the key point of engaging in the cultural industry?
Influence, Zheng Xu's current ability can also influence some fans and a small number of netizens.
There are some of them at home, and some of them from abroad.
But when his short-term platform is launched, this overall base will grow exponentially.
The more influence he has, the more convenient it is for him to do things, and the safer he is.
What is Scattering Beans into Soldiers?
These beans that are spilled out will be his soldiers one by one in the future!
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At two o'clock in the afternoon, the conference room of Twinkle Flashing Media.
Ministers and team leaders of various departments, large and small, except for a few who are on a business trip, or who are busy and can't leave, most of the others are here.
Zheng Xu sat on the main seat, looking at the people below who had roughly read the plan and raised their heads to look at him.
His finger tapped the table, coughed, and said, "Okay, I'm about to see it, I'll talk about it." ”
"All departments should pay attention to it, and our short video platform will have the most far-reaching impact on our company in the future."
"This is an inconspicuous area, but one that will expand our influence the most! This time, the two versions, the international version is tested first, and the domestic version is one step behind, and the international version is tested first. ”
With his right hand on the table, Zheng Xu stretched out his finger and nodded at the crowd: "In my understanding, there are several main categories of short videos, beauty, daily life, games, outdoor, life, sports, popular science, news, and entertainment. ”
"Let's talk about beauty first, you can subdivide it here. For example, if you have a good appearance, or a good figure, whether it is singing and dancing, or what, the scale of foreign countries can be slightly larger, and you don't have to invest so much energy in the early stage of this plate. ”
"Like the beauty section, daily, games, outdoor, sports, and early stage we can all manage sheep, give the general direction, and pick a few potential bloggers to support."
"What's left below is what we're going to hold firmly in our hands! Science! News! Amusement! ”
"These three sectors are crucial for us at the moment!"
Looking at the quiet venue, Zheng Xu knew that they would have doubts, but it didn't matter, what was a private company?
His will is everything!
"Why should I focus on these three sectors? First of all, let's talk about the news, the news I'm talking about includes official and self-media, that is, some news released by everyone! We must increase the audit efforts here! Those who spread false news or rumors will be directly banned and will not be tolerated! ”
"Let's start with the local first, the major units in the city and province, you go and invite them to open a unit account on our platform to guide and guide! Our allies will cooperate with us. ”
"For the rest, I'm going to talk about the most important science and entertainment sections. This is the most important thing for our company. ”
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A popular science category seems to be the most inconspicuous of these categories, but this sector is the most powerful and influential!
If someone doesn't understand what popular science means, they usually see those life tips, emotional handling methods, Chinese and Western medicine knowledge, etc., can be regarded as popular science!
Think about how powerful this genre is!
How many people have changed their habits by watching a video in which something works or doesn't work?
For a very simple example, a company that sells daily chemical products secretly made a popular science video evaluation, in which it is true or false, and the competitor's products, such as shampoo, are evaluated by others, and the result of the popular science evaluation is that they are prone to hair loss after using this shampoo.
In this kind of video, many shampoos may be evaluated at one time, and a few small brands will be selected, but the main target products will inevitably be added to them.
Just this kind of video, if there are more people watching it, and someone happens to use this shampoo that is evaluated as easy to lose hair, what will be the consequences?
Just this kind of small film that can be made at a cost of thousands of dollars, pseudo-popular science video, can bring a devastating blow to rival companies!
But in fact, some people really know what is normal hair loss and what is hair loss?
As long as you are a normal person, no matter what brand of shampoo you use, as long as you wash your hair, he will lose some hair more or less!
How many of these evaluation agencies' videos have really been studied and tested?
What if this approach could be translated into the medical field?
How many people live through the knowledge of popular science on video?
For example, if you feel uncomfortable, what should you eat more?
Who should eat more and what kind of food?
True and false videos, which is the real knowledge? Which one fishes in troubled waters?
How many ordinary people can tell the difference?
Zheng Xu's purpose is not to cut this kind of video with a knife, but to control it secretly!
But for foreign countries, he is going to try this routine first.
For example, in the field of medicine, there are some real health content, and the people of Yanguo should be generous!
Let's share it!
Does anyone know? In this world, except for the people of Yanguo, there are basically no countries outside that have the habit of drinking hot water!
But in Yanguo, everyone knows that drinking boiled water can cure all diseases!
Although this is an exaggeration, you can say that it is useless or not!
When the time comes, he is going to spread this kind of Yanguo's living habits and health preservation concepts, and foreigners will have to drink boiled water under my influence!
Health? What high-tech drugs to take?
Buy a thermos cup, buy some domestic wolfberries, and soak me in water to drink!
Is this a cultural invasion?
Can ordinary people prevent this kind of invasion?
(FBI) can't prevent it!
Besides, Zheng Xu didn't just use this trick, there are more good things in the traditional culture of Yanguo.
One person doesn't believe it, two people don't believe it, after watching too many of this kind of video, there will always be people who want to try one or two!
As long as this trend is brought up, Zheng Xu will be better to operate, and he is ready to focus on health care and life health, that is, pseudo-medical science popularization.
This kind of short video is the easiest to stuff smuggled goods in.
As a professional film and television production company, as long as they are mixed in this false and fake environment, it is not simple to invest a few videos with poor intentions in foreign markets?
Isn't this faster than Zheng Xu's promotion of a movie that took more than a year to promote?
Even if he is banned at that time, he is not afraid, there are some things, change the skin, change the way of shooting, change the euphemism, he is a new content in another field!
As long as this spreads for many years, the effect....
Aren't foreigners very fond of basking in the sun? I like to tan my skin brown and yellow.
Is there room for manoeuvre?
Definitely! There is a big one!
Zheng Xu will arrange it for them at that time!
After his short video platform is launched, he can also arrange different content for different countries and regions.
Of course, to be able to do this step has to be accumulated slowly.
Or when the time comes, you can set up a leather bag company abroad to raise your own self-respect, and change the soup without changing the medicine.
Just give him time, let him spread out the scene, let him have time to play this set of methods proficiently.
This kind of thing can't be banned even if you want to!
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"In addition, there is also the entertainment part, which is related to our own status."
Picking up the water cup and drinking some water, Zheng Xu cleared his throat and continued: "As long as we have the right to speak, we can use our traditional advantages, the network department!" To grow and grow, the network department that has been transformed can also be hidden in the short video platform. ”
"The difference is that we used to use text and pictures and other information as carriers, and we will add video carriers in the future, but this is not in a hurry, there is no need to make it so fierce as soon as it comes up, this plate must be stabilized for me!"
------Off topic------
There's a new big guy in the group today.,And I gave a reward.,Another big guy in the group also gave a reward.,So many big guys in the group.,I'm embarrassed!
I've always been very conscious, and I don't like to make promises.
But today, the atmosphere is here...
Add it.
But with my hand speed, it must be too late for the third chapter before 12 o'clock today.
I can only stay up late.,Of course, no matter how late it is.,Chapter 3 is considered an addition.,It doesn't affect tomorrow's normal update.。