"You've memorized what I've said! This time, let's go to Xijiang Province to develop new projects, and the new stores will be rolled out for me, and I will use them to shoot new dramas when the time comes, I want that feeling! ”

Zheng Xu stretched out his hand and gestured: "Your new product will be launched first, I can use it in the new drama, we can't use the previous method to carry out product placement ads, the audience has seen too much, even if the ad placement is natural, it will be annoying!" Our new drama this time is taking an international route, and the advertising must also be international, not just for domestic audiences. ”

A company can not be unchanged for a long time, long-term unchanged is easy to ossify, lose vigilance, although they have no big opponents in the market, but to create their own imaginary enemies, according to the imaginary enemy to strengthen themselves, self-involution!

Go your opponent's way and leave your opponent with no way out!

"Your new products are launched first, so that ordinary consumers have a little impression in their hearts, and then when I shoot a new drama, arrange for the protagonist to naturally use these new products, which will not seem very abrupt, and when everyone is familiar with your new products, not only will you not feel abrupt when you see your new products in the TV series, but also with a sense of familiarity and intimacy, so that the product placement will not be old-fashioned!"

Zheng Xu tried his best to describe his strategic plan in simple and easy-to-understand language, and he must first unify the internal thinking of his allies, so that his allies can understand their goals and ideas, so that they can work better.

Although Zheng Xu has no big opponents in the advertising industry at present, people can't take it lightly, the routine can't be set in stone, even if it's like this now, it's a change of soup and not a change of medicine, but isn't upgrading just changing skin?

first advertise their high-end products, and then borrow new TV series to naturally engage in implantation, so that after a circle, the product image of the allies will be high-end, and it can also set off the new drama to appear very high-end, the new drama has become high-end, and the flashing media has become high-end, and everyone complements each other.

As for who the final victim is?

Of course, it's the audience, and those who engage in the cultural industry are used to influence the audience and change the audience's cognition!

What do you say about that famous quote in the audience world?

He's acting, we're watching, people make money, we consume electricity, people count money, we charge, people get rich, we haven't changed.

....................

The strategic significance of Western Xinjiang Province is very important to Zheng Xu, not only because it is vast and sparsely populated, but also because many of the terrain and landforms can be used as a filming location for foreign subjects.

For example, some common road movies in the United States can only be filmed in places like Xijiang Province that can capture the feeling of thousands of miles of rivers and mountains and one avenue.

It is also very suitable for war films, not far from it, Lao Mei is still bullying Afghanistan, how attractive this theme is, how can you do it without the help of local officials in Xijiang Province if you want to make a big scene?

This time, the alliance composed of five companies took unified action, first opening up the channels and playing a visible role in the local economic construction of others, and finally Zheng Xu came out and began to talk about cooperation with a new TV series.

Let the family see the benefits first, eat them, and take out our enough sincerity first!

The new TV series can also drive the tourism industry of Xijiang Province, and then there is an introduction to Zheng Xu's old relationship with the Zhongzhou Municipal Tourism Bureau.

This kind of two-pronged approach, a whole set of consecutive moves, not to mention the western Xinjiang Province, the entire western province, no one can stop it!

Why does Zheng Xu like to call his film and television works projects instead of new dramas?!

Because through Zheng Xu's operation, this thing is essentially no longer simply making a TV series, but making the TV series a project, maximizing benefits, bringing all the relationships that can be brought in, developing all the points that can be developed in place, and doing our best to squeeze out the value of a TV series, can you say that this is still a simple TV series?

This is a complete, friendly, and win-win local economic construction project based on a TV series.

It's true that we are here to make money from you, but we eat well, abide by the rules, and are righteous, not here to make money!

While making money by yourself, you can also pull each other and play with the local area, which can be regarded as the primary game of the capital group with the characteristics of Yanguo, this kind of project basically does not have much risk, everyone learns from each other's strengths and weaknesses, and the resources are integrated and distributed, everything is reasonable and legal.

Under Zheng Xu's routine, we have manufacturers (Miss, Mixue Bingcheng, Want Want), sales (Fat Donglai), advertising and promotion (Flash, Flash, Flash, Media), and the supplier side, as long as the supplier side is in place, everything is working, and all the ecology of the whole link is opened, one-stop operation.

When the results of this experimental large-scale collective action come out, summarize the experience internally, play this routine proficiently, and fatten a few allies first, they are fat, Zheng Xu will also be fattened, and the overall strength of the entire alliance will become stronger, and you can mix very well in Yanguo according to such a routine, Yanguo is so big, there is no shortage of suppliers at all, and you are a guest wherever you go!

And there are very few places where this routine may make enemies, because the entire Star Alliance has overseas sales channels, and some of the contradictions can be transferred abroad, without staring at the domestic market.

If you jump out of an enemy opponent, you will start a price war, and you don't have to wait for the other party to develop, and you can win the three-board axe, what do you want overseas channels to do?

Make high-end products and cut leeks abroad to feed the less profits in China.

Make this set bigger and stronger, and the fame will be out, and this model can even be transplanted to foreign countries, and you can also make a wave in the face of friendly countries.

..................

"Within a week, all the members of the delegation gathered in Zhongzhou City, let's go together, your respective plans also brought me over, I want to see your own overall plan and phased plan, the general direction I set, you can improve the details yourself, form a written plan and hand it to me."

"Plus, I'm going to see your new products in half a month! New packaging, don't give me the fruit from Xijiang that I have to wait for to come over and start the whole thing, go to the supermarket to buy some small batches of Xijiang fruit and meat to start the experiment first! Get me moving, hurry up. ”

"The head of this joint mission is... Remu, you're familiar with this, right? His hometown is from Xijiang Province, and he is responsible for leading the team to contact with the local personnel in Xijiang Province. ”

Although there is no Wang Zhan, but Zheng Xu's cards are not bad, the relationship between Nanhe Province and Xijiang Province is very good, because of some historical reasons, although the geographical location of the two sides is far away, but the relationship between the two provinces is indeed very good.

Moreover, although the economic development of Nanhe Province itself is average, it does not forget to reach out to Xijiang Province every year, and every year it will call on the people of the whole province to help if they can, whether it is organizing people to go to Xijiang to harvest cotton, or calling on the people of the whole province to buy agricultural products from Xijiang Province, it is almost a custom.

And even the eating habits of the two places are similar, and there are two generals from Xijiang Province, so the lineup of this joint delegation should be considered super luxurious, right?

Zheng Xu pointed his fingers on the table and went through the whole plan in his mind again, and found no obvious flaws, it was quite rigorous and extremely operable.

"Okay, that's all for today's meeting, let's move for me, which one of the plans this time is delayed..."Zheng Xu looked at the video screen of the four people on the screen, and habitually prepared to give them an insurance measure.

"Want Want people, you are responsible for supervision, which one is holding back, as long as you find it and report it to me, the inspection period will be directly reduced!"

As soon as Zheng Xu's voice fell, the eyes of the deputy director of Want Want's advertising department lit up!

Although they joined the Star Alliance the latest, they were the largest in the entire Alliance.

But! Limited by the special province where Want Want headquarters is located, the general environment is not very good, Want Want is not very happy in the local mix, now I have found an organization, just ready to show my skills, a big gift package advertisement, almost messed things up, was set as an internal inspection period by the Star Alliance.

What is the Internal Inspection Period? The good thing to say is the inspection period, to put it bluntly, although the friends let you play with you, but when people play, you can only stand by and watch, and when they are tired of playing, you can be a substitute to play for a while.

This is a bit uncomfortable, but now it's okay, as long as you are a good "disciplinary committee" of this group activity, you can reduce the probation period!

Although this behavior is somewhat selling teammates, and teammates may not be sold, this can be regarded as giving people some hope!

Zheng Xu looked at the mental state of Want Want in the video, and nodded with satisfaction, he never expected these people to be conscious, no need for him to supervise, now lift Want Want to the light, make the small contradictions clear, and let them have a check and balance between each other, this is the insurance arranged by Zheng Xu, it doesn't matter if you use it or not! Anyway, it's not a bother to say these words more!

Allies just have to torture a little like this, and exercise more to grow!

This is all his Zheng Xu's hard work, without any selfishness!

...................

Back in the office, Zheng Xu put down his notebook, collapsed on the sofa, lit a cigarette, and continued to take out his mobile phone to test a short video.

The new app has been used for a day, and Zheng Xu feels that as a newly launched business, the shortcomings of a flash short video are still obvious.

First of all, the video push mechanism is not smart enough, this is the biggest shortcoming, he can't solve it for a while, this is no longer a problem that can be smashed down with money, limited by everyone's professional knowledge and the angle of view of the problem, if today's flash short video is held by Zheng Xu for a long time, he knows very well in his heart that even if it develops for a few more years, it is far from reaching the influence of a certain sound in another world.

So this is the reason why Zheng Xu never likes to spread out his stalls and has too much contact with industries he doesn't understand.

The core reason, first, is that human energy is limited!

He's not a robot, so he's too busy! Even if other industries make money, do they have a life to make money and still have a life to spend money?

Secondly, his own professional knowledge, Zheng Xu is an ordinary person, he came from the beginning, a little deflated third who had just entered Nanhe TV for an internship in his senior year, and mixed into Mr. Zheng, who is still well-known in China, has gone through almost ten years in the middle!

Thinking about all the way over the years, he has never dared to be too lax, relying on various means to lay such a small foundation in the film and television industry, how can there be other time to be busy with other industries, there are many industries to play, maybe he can't even take care of his business, in the end, the bamboo basket is empty, and he loses the watermelon and picks up sesame seeds.

As an extremely self-aware person, Zheng Xu knows very well what he wants and what he can want!

Over the years, he has had the opportunity to do more than now, but he has quietly given up, until now, although he is a little famous in the domestic film and television industry, few people will think that he is very rich!

This is a very amazing phenomenon, and it is also what Zheng Xu has been secretly trying to do.

Flashing Media can make money and spend money, just staff salaries and various benefits, it is a huge expense, and sometimes it will even leave the impression of a loser to the outside world.

This impression comes from Zheng Xu, the soul of the company, Zheng Xu is not a miser, he spends money very much, he never cares about money, it's not that he pretends to be forced, but his current living standard has reached the best state he can do, whether it's food, clothing, or use.

Zheng Xu habitually spends a lot of money, and rarely leaves a large amount of money in his hand, in his creed, only by spending money can he transform it into strength, and keep the money in his hands, and the money is no different from waste paper.

He even fattened his allies first, and he didn't want to be too fat, which is also the family concept that the Zheng family can be safe and stable all the way to the local heirloom for hundreds of years.

........................

Looking at the new flash short video user account on the mobile phone, Zheng Xu quietly clicked his attention, this user is very interesting, the name is ordinary, the avatar is ordinary, the entire account looks ordinary, if it weren't for being an old fox in the film and television industry, he would almost be ignored by Zheng Xu.

In this user's favorite list, thousands of short videos taken by the dressed young lady have been collected in just two days, and this kind of "tragic situation in the world" makes Zheng Xu's kind heart unbearable!

I can only silently pay attention to this little brother's account, and when he wants to be fine, he will come to see these poor young ladies and see how they are doing recently?!

This little brother's flashing short video account is really superb, especially for people like Zheng Xu who pay attention to their image and have objects.

This thing is not afraid of his girlfriend checking his phone!

It is both hidden and safe, and it is also trouble-free, as long as you follow the account of this little brother, it is equivalent to following the accounts of thousands of young ladies at the same time!

What kind of spirit is this?

"Bang bang."

Hearing the knock on the door, Zheng Xu quickly moved his thumb a few times, swiped the video to a very serious video, and then said, "Come in!" ”

"Boss, are you looking for me?" Zhang Benyu probed his brain and opened the door, and the person was not in a hurry to come in, so he showed his head behind the door and asked.

ps:It's the first time I've left a message in the main article section.,But this won't be an extra charge.,I'll just say a few words.,Those book friends who are prostitutes in vain.,There are hidden benefits in today's chapter.,You can't see it! Let you prostitute for nothing! Hum.

------Off topic------

Ahem, have you seen all the benefits in the chapter reviews in the book?