In fact, the content production ability of a film and television company, in addition to whether there is a powerful director in charge, the rest is basically all behind the scenes.

Because no matter how strong a director's ability is, he still needs the assistance of the team to complete a movie.

And in this regard, Zhou Yi Film and Television can be said to be gradually perfecting.

In terms of directors, Zhou Yi has great directors like Ning Hao and Wu Ershan;

In terms of screenwriting, the strength of Zhou Yi's screenwriting team is also firmly in the first echelon in China;

Behind the scenes of props, lighting, art, etc., that's not to mention.

Under the experience of high-quality movies and TV series, even novices can be trained to become the backbone of the industry, not to mention that Zhou Yi is an old man in the industry behind the scenes.

If it weren't for this, the scene of the 90s would not have been restored in just half a month.

To be honest, when she learned about this progress, Yu Feihong was stunned.

To the uninitiated, this may seem like nothing, but as a director, she knows the difficulty of it.

After all, in order to restore the scene of the 90s, Yu Feihong's requirements this time are quite strict and cumbersome.

For example, the university textbooks, reference books, radios, CDs, desks, old clothes, bags, etc., all the props used in the movie must conform to the characteristics of the era.

In this way, the project will naturally be bigger.

But Zhou Yi's art team and props team were completed in half a month.

Some will be collected, and those that are not will be made, anyway, the final product makes the picky Yu Feihong have nothing to say.

It is precisely for this reason that Yu Feihong couldn't help but sigh to Gao Fei during the filming:

"I kind of understand why you've been able to succeed all the time."

"I used to think you were lucky, but now it seems that there is no luck in success!"

Hearing this, Gao Fei just smiled slightly at the corner of his mouth, and didn't say anything.

Because Yu Feihong also said that he missed one, that is Zhou Yi's publicity team.

……

In other words, the word "film marketing" was still a very unfamiliar word to the domestic film industry a few years ago.

Weak marketing awareness, shortage of marketing talents, and single marketing model are the problems faced by all filmmakers.

It's quite ridiculous to say, but in the end, it was Zhang Weiping, a layman who sold boxed lunches, who taught domestic filmmakers what marketing is.

Especially the "Hero" in 02, all kinds of overwhelming publicity completely blinded the eyes of a group of veterans in the film industry, making them really feel the charm of "marketing".

Although Zhang Weiping's original methods were a little rough and barbaric, I have to admit that he grasped the core of marketing.

That is to let everyone know about your movie first, and then it will be a matter of whether to watch it or not.

Therefore, whenever Lao Mouzi's movie is about to be released, in order to win the attention of the public, Zhang Weiping will do everything.

His brutal marketing tactics were still useful in the early days, but they are somewhat outdated now.

Although it is a bit embarrassing, I have to admit that compared with the marketing of Hollywood movies, the gap between domestic film marketing is still very obvious.

Because Hollywood's industrial films pay attention to a rigor.

Therefore, the marketing planning of each of their films follows the established process.

Obviously, the Big Six believe in rigorous market research and information analysis more than feelings and experiences.

Because people are deceived by illusions, but data does not.

Of course, a complete marketing plan like theirs naturally costs a lot.

Therefore, when early domestic filmmakers first came into contact, they used to be quite disdainful.

Think they're too dogmatic and don't know how to be flexible.

Gao Fei does not deny this, after all, domestic film marketing is not useless, although it is a little more casual, but it can often see miraculous results.

But after operating a few movies, Goofy still chose to learn Hollywood's marketing model.

The reason is simple.

Although domestic film marketing may bring surprises, it relies too much on the talent of the host and is not replicable.

If Goofy is still the same film studio he was in, that's okay.

At best, it's just a movie, and Han Li can be busy.

But as the annual film output of Zhou Yi Film and Television gradually reaches 3-5, the original set is naturally not applicable.

Because even a workaholic like Han Li couldn't have juggled five films at the same time in an early marketing framework.

Because of this, under the leadership of Han Li, Zhou Yi's marketing and publicity model began to gradually be similar to that of Hollywood.

Of course, the process of learning is inevitably painful.

For this reason, Zhou Yi also paid a lot of tuition, but in the process of groping and learning over and over again, Zhou Yi finally reversed the model.

It's like this time, before Gao Fei decided to shoot "To Our Dying Youth", Zhou Yi's publicity and distribution department did a business investigation.

Finally, the target audience of this film is young people between the ages of 20 and 30 in first- and second-tier cities.

If it is more precise, it is the audience with a bachelor's degree or above in this age range.

Because this part of the people happens to be the age and education level of the protagonists in the film.

And this alone, in fact, is already a little different from its peers.

Because some filmmakers in the industry today only want to expand their audience, and even want to include audiences of all ages.

Seek big, greedy, so ambitious!

Admittedly, this will certainly greatly increase the box office ceiling of the movie, but no matter how beautiful the assumption is, if it cannot be realized, it will be empty talk after all.

Just like some Hong Kong films today, I can't wait to stuff all the popular elements into it, and in the end, a hodgepodge is stewed.

I wanted to take care of all my preferences, but in the end, I didn't care about anyone!

Tsk~ It's ridiculous and sad to think about it!

But then again, although a series of business investigations cost money, Zhou Yi's money was not in vain.

Because only when the target group is determined, can the publicity be more targeted.

So when "To Youth" was still in full swing of filming, the marketing of the film had actually begun to unfold.

Under Han Li's arrangement, Zhou Yi's publicity and distribution team began to work intensively around the established target group.

After all, this group of target audiences is either white-collar workers who are working hard in the workplace, or energetic college students on college campuses.

They are all young people who have considerable purchasing power and have certain movie-watching habits.

If tapped properly, the potential may not be worse than the box office of all ages.

Based on this logic, Zhouyi's publicity team carried out a series of marketing on the Internet with the topic of "what does it mean to graduate from college".

(End of chapter)