Chapter 431: "Professional" and "Playing Home" [1/2]
Because among the target audience of "To Youth", even the oldest is only six or seven years old. For most young people from ordinary families, they are in a confused stage of professional life at the moment.
The youngest is now a college student, and he is also in the stage of feeling lost about the future.
So Han Li seized this point and began to attack on forums such as Neck Bib, Tieba, Tianya, and Tiger Pounce.
In addition, a large number of part-time college students are hired in first- and second-tier cities to shoot interview videos on the topic of "what does it mean to graduate from college?"
As for the interviewees, they are naturally the corresponding target group.
In this way, by constantly uploading short interview videos from all over the world, it will attract the attention of netizens to this topic.
Because of Zhou Yi's precise positioning before the announcement, most netizens are also interested in this topic.
Especially on the scarf, it soon attracted the attention of a large number of netizens.
Some netizens said that graduating from college meant a breakup for him, because he was dumped after graduating from college.
However, some other netizens said that the breakup does not exist, and their relationship is good.
It's just that maybe it's because I was busy falling in love when I was in college, so graduating from college means being unemployed.
Of course, there are some people who are more special.
For them, graduation means losing their freedom, because they can no longer enjoy the good time in college, so they have no choice but to go home and inherit the family business.
From now on, there is nothing but money!
o(╥﹏╥)o
I have to say that netizens are talented in the end.
With the release of happy or sad answers, there is no longer any need for the guidance of Zhou Yi's publicity team, and netizens have begun to spread spontaneously.
It can be seen that the fireworks in the world, the various states in the world, are nothing more than ordinary life!
As long as you say what they think, that's the best propaganda, and where else is there any brainwashing.
……
August 25, 8 p.m.
Hilton Hangtown.
When Goofy came back from work, Han Li was already waiting here.
"Boss, in addition to traditional media channels such as TV, print, and radio, the current focus of film publicity and distribution has been mainly on the Internet."
I saw Han Li reporting the progress of the announcement, and at the same time placing a document in front of Gao Fei.
As for the effect of this announcement, Han Li is still quite satisfied.
"At present, the [University Graduation] series of interview videos has been played more than 20 million times on major video websites."
"On Qiandu search, there are currently about 3.94 million results related to "To Youth". There are about 59 million relevant results on Google Search. ”
"According to the report analyzed by the thousand degree index, the search volume has increased to about 5,000 since mid-July, and then the search volume has been above 300,000, and the search volume has basically succeeded in hitting 1.3 million at the end of October."
"Recently, media attention has also increased, and there are about 9,270 relevant news articles that can be found in print media at the moment."
Speaking of this, Han Li's face suddenly couldn't help but show a smile and said:
"By the way, the number of official bib fans of "To Youth" has recently approached 500,000, in addition, relying on the broadcast and recommendation of grassroots bib big V, our bib matrix has been roughly formed."
Speaking of this, Han Li immediately said categorically and confidently:
"The publicity and distribution team can guarantee that the follow-up release of the "To Youth" promotional video and other materials will definitely be seen by the target audience within 48 hours."
As soon as she said this, Gao Fei's face suddenly smiled with satisfaction.
After all, no matter from any point of view, the marketing plan of "To Youth" this time is a success.
Even because Zhou Yi's publicity team was too well prepared, the publicity effect in the later stage was somewhat spillover.
You must know that Zhou Yike accurately targeted the target audience for marketing.
But after the publicity, in addition to the short interviews in the first- and second-tier cities shot by the filmmaker, netizens spontaneously filmed interview series in more than 20 different cities.
And this part of the interview video didn't cost Zhou Yi a penny, all of them were the spontaneous behavior of local college students, that is, the legendary tap water.
I have to say that college students are really the cutest group.
Naïve enough to fly Gao Fei that he couldn't bear to cut their leeks.
Fortunately, Gao Fei didn't have much conscience, so after a little emotion, he immediately discussed the follow-up cooperation with Han Li.
However, in addition to the spy photos on the set, Yu Feihong also needs to prepare some trailers in advance.
So Gao Fei had to call Yu Feihong, who was busy in the opposite room, over again.
And after reading the documents brought by Han Li, Yu Feihong was a little speechless for a while.
After a moment, she couldn't help but smile bitterly:
"To be honest, after watching your preparations, I feel like my last movie was playing at home!"
In fact, Yu Feihong's words are not wrong.
For a film project, it can only be said that half of the work is completed, and the other half is mostly on the publicity.
This is also the reason why many seemingly good movies will hit the box office in the end.
Hearing this, Han Li suddenly showed a reserved but polite smile.
Although she thinks so in her heart, Yu Feihong is the boss's confidante after all, and she still has to give some face.
And although Gao Fei couldn't help but feel complacent in his heart when he heard this, his woman was distressed, so he had to comfort him against his will.
Fortunately, Yu Feihong is not a fragile little girl, so after chatting for a few words, the three of them quickly got to the point.
……
As the marketing campaign of "To Youth" is in full swing on the Internet, the filming of the film on the other side is gradually coming to an end.
The next day, on the coastal road by the Qiandao Lake.
I saw Gao Fei and Liu Yifei sitting quietly in front of the car, watching the sunset slowly sink into the water.
And at this moment, the appearance of the two is already much more mature.
After a long time, Liu Yifei, who was immersed in the dark, smiled with relief.
"I used to think I would die without your love."
"But in fact, love can't kill people!"
Speaking of this, she suddenly paused slightly, because she suddenly remembered Ruan Guan, who died for love, so there was silence again.
After a while, she looked at the night in the distance with some complicated eyes, and said softly:
"We should all be ashamed...... We love ourselves more than we love. ”
Hearing this, Gao Fei couldn't help but move slightly, and his eyes were full of guilt.
"One day you will understand that you must first learn to love yourself."
These were the last words he said to her before he studied abroad.
At this point, Goofy didn't say anything more.
There is no stalking pleading to reunite, and there is no crying and repentance.
Instead, like an old friend, he sat in the night with Liu Yifei, listening to the crisp sound of the waves crashing on the shore.
"Life is so ironic."
"A person can really become the person he hates the most!"
This remark seems to be emotional, but also like reconciliation...... Reconcile with yourself.
And in the monitor, when he saw Gao Fei's eyes say the last line with relief, Yu Feihong finally breathed a sigh of relief.
(End of chapter)