The book continues from the above:

The listing of the beep station means a lot to Gao Fei, but for netizens, it means little.

After all, no matter how much money Goofy makes, he won't share a little of them.

Therefore, for this news, netizens passed with a sigh.

As for the peers in the film and television industry, their mentality is now flattened.

Maybe everyone was still a little unwilling and red in the past, but now there is only envy left.

No way, it's really not a level.

After all, any of Gofy's listed companies has more market capitalization than them, so how can this compare?

It's just that for this situation, Goofy is not happy and worried.

You must know that the phrase "born in sorrow and died in peace" is not a chicken soup text, but a factual text.

Therefore, when the peers in the circle stopped making trouble, the employees of Zhou Yi began to slack off.

It's as if everyone has been successful and there is no room for progress.

There is even a considerable part of the management that thinks so.

This made Goofy worried.

So after some contemplation, Gao Fei unprecedentedly gathered the executives of all the companies under the Zhou Yi system together and held a closed-door meeting at the Xiong'an Racecourse.

The core is one point: let everyone adjust their own positioning and the company's positioning in time.

And this is what Gao Fei thought of coping with it, that is, to find a new opponent for Zhou Yi's department.

Because of the opponent, there will be a sense of urgency to compete.

However, Gao Fei's medicine seems to be a bit fierce!

After a three-day closed-door meeting, a group of executives in Zhou Yi's department seemed to be a little overexcited.

When I came, I was still quiet, like a big orange cat for a walk.

As a result, when they left, almost all of them had green eyes, like a greedy hungry wolf.

……

"What the hell did you tell them?"

After everyone left, Liu Yifei, who was passing by on horseback, couldn't help but ask, although she was sweating profusely.

Hearing this, Gao Fei's face suddenly became a little embarrassed.

"Nothing...... It is to put forward a goal for them! ”

"What goal?"

“…… Kill LeTV, step on penguins, do it to a thousand degrees, and sweep Ahri. ”

Liu Yifei: (⊙o⊙)...

For a while, Liu Yifei didn't know what to say, so she could only hurry up and ride away.

Because she was afraid that if she left late, she would be infected by Goofy's mental illness.

After all, there is a human-to-human transmission phenomenon now, and you can't hide if you don't hide!

Goofy didn't know what to say about it.

He knew that there would be a part of the population who would call him delusional.

But after thinking about it, Gao Fei felt that it was better to make a mistake.

It is better to involute than to fish, and it is also a good thing for the company for employees to have a strong enterprising spirit.

Then, as expected.

……

Not long after the closed-door meeting, Beep quickly came up with a new plan.

That is, this year, in the name of the beep platform, a New Year's Eve party was held, and it became a rule.

Speaking of which, this is the inspiration I got from the Goofy Climb!

It was precisely because last year's Zhou Yi annual meeting performance was widely praised on the Internet and was evaluated by netizens more than the Spring Festival Gala that Shang Na had this idea.

In her opinion, according to the trend of the Spring Festival Gala, it is bound to be worse every year.

As a result, there will inevitably be a huge market gap on the night of the 30th night of the Chinese New Year's Eve.

Because Satellite TV's Spring Festival Gala is generally required to be broadcast in advance, many viewers have no choice but to watch the Yangshi Spring Festival Gala on this day.

However, local satellite TV has this restriction, but video website platforms do not.

In this way, the future of the beep station New Year's Eve party is simply promising.

As long as the Yangshi Spring Festival Gala maintains a stable performance as always, then the New Year's Eve party of the beep station will definitely have a head.

Although Shanna's words are somewhat straightforward, they are not rough.

After thinking about it for a moment, Goofy agreed to Shanna's plan, so that she could borrow and adjust the group's resources at that time.

Anyway, if Beep Station is not seconded, there will also be other satellite TV platforms to invite Zhou Yi's artists.

However, not long after the plan of "Beep Station Spring Festival Gala" was passed, Han Li released a big satellite.

……

The next day, in the conference room of Zhouyi Building.

I saw Han Li standing in front of the big screen with enthusiasm and explaining her plan.

"After the broadcast of "Three Lives, Three Worlds and Ten Miles of Peach Blossoms" last year, the white white tulle flying fairy costume was auctioned at a sky-high price of 300,000 yuan on the platform, and the Yehua costume was finally auctioned at a price of 220,000 yuan after 23 bids."

"Of course, that's not the point."

"The most interesting thing is that many netizens said that they don't care if it's the costume worn by the actor, they just want to buy a dress of the same style."

Speaking of which, Han Li released another statistic through the remote control.

"Mr. Qian Xuantong, the earliest advocate of the Hanfu Movement and the New Culture Movement, put it forward. After entering the new century, since 02, the social trend of thought about Hanfu in society has also been expanding. ”

As early as 2006, the country's first brand Hanfu physical store "Return to Hantang" was established. The physical store is located in Jinma Lane, Wenshufang, Chengdu, and mainly deals in various styles of Hanfu. ”

"According to the survey, the number of Hanfu lovers in China is about 8.507 million, and the market sales scale is about 9.54 billion yuan, and it is still growing rapidly at an annual rate of 15.4%."

"Although the market size is not very large, it has great potential!"

Hearing this, Gao Fei couldn't help frowning slightly:

"So...... Are you ready to transform Time.com into a Hanfu wholesale market? ”

From Gao Fei's eyes, it is naturally not difficult to see that Han Li's plan is based on Time.com.

But this time he guessed wrong.

Of course, it cannot be said that the guess was wrong, but it can only be said that the guess was half right.

I saw Han Li shaking her head seriously and explaining:

"I just think that Time.com should have great potential!"

"Hanfu is just an entry point for us to enter the e-commerce field."

"In the early days, we used the social influence of film and television dramas to sell film and television peripherals, but we didn't have to be limited to this."

"For example, a few days ago, the company negotiated with several giants in the milk tea industry for "Menghualu", and prepared to release some co-branded drinks when the TV series was broadcast, or even milk tea with the same name and style."

"There are too many things that can be developed, and the influence of film and television dramas is the same as traffic, it depends on how to monetize!"

As she spoke, Han Li released her follow-up plan on the big screen.

For example, you can enter the figure industry through film and television props and peripheral dolls.

Although the figure industry is still relatively niche, it also has a market size of nearly 100 million.

In fact, when "The Return of the Great Sage" was released last year, Han Li made an attempt.

It's just that at that time, she was thinking about a certain film and television project, and she didn't let go of her thinking.

But after the closed-door meeting not long ago, Han Li suddenly opened her mind under the stimulation of Gao Fei.

Who said that after having Ahri, others can't do e-commerce?

Although Ahri does outperform everyone in terms of e-commerce, Zhou Yi also has his own advantages.

For example, the ancient drinks, masks, and cosmetics in costume dramas; as well as bags, costumes, and accessories in urban dramas.

These belong to the scope of film and television peripherals, and they can be fully included in the business field of Time Mall.

Therefore, Time.com has become an alternative e-commerce enterprise with the core competitiveness of film and television resources.

Only differentiated management can get out of a different path from Taobao.

……

Hearing this, Gao Fei couldn't help frowning and thought to himself.

After all, e-commerce, search, and social communication are the three popular industries of the Internet.

The early portals were actually one.

However, the portal was eliminated later, so NetEase, Sohu, and Xinlang became the second echelon of the Internet industry.

It can be said that the pattern of BAT's domination of the domestic Internet industry has taken shape because they each occupy a track.

For example, Qiandu in search, Penguin and social communication, Ahri in e-commerce, are all such relationships.

Therefore, Han Li wants to enter the field of e-commerce, which is a bold idea in every aspect.

After all, the pattern of the e-commerce field has long been stable, and there are only two giants, Taobao and JD.com.

It is not difficult to make money in the Red Sea, but it is not easy to grow and grow.

really let Gao Fei give up, but he was a little reluctant.

After all, he now has an incubation platform, payment tools, and even the entry point is ready-made.

It would be a shame to give up on all of this!

And Han Li in front of the stage seemed to see Gao Fei's concerns, and after thinking about it, she threw out another fierce news.

"When I went to the United States to talk about cooperation with Netflix last year, I learned that they are actually preparing to enter the e-commerce market internally."

"At the beginning of the year, the Netflix store was launched.

"Of course, they're mainly selling limited or exclusive merchandise from popular Netflix originals like House of Paper, including clothing, everyday items and accessories."

"As far as I know, the initial business scope of Netflix Mall is only in the United States, but it will expand to other countries in the next few months."

"It can be said that the main thing that restricts the development of Netflix Mall is Netflix's original ability."

"But even so, Netflix's entry into the e-commerce market with co-branded clothing and peripheral goods is also very optimistic about international capital."

Hearing this, Goofy couldn't help but nod thoughtfully.

Han Li's meaning, Gao Fei also understands that times are constantly changing.

If you didn't work in the past, it doesn't mean you can't do it now, and if you don't work now, it doesn't mean you won't work in the

At least Han Li is right about one thing,

The influence of film and television dramas is indeed far greater than that of general advertising.

Therefore, the income of film and television dramas should not be limited to copyright sales and box office sharing.

I have to say that film and television companies in the upstream of the industry have huge traffic but don't know how to monetize, which is indeed a bit of a catastrophe.

Thinking of this, Goofy was interested.

So I simply asked Han Li to give it a try, anyway, she won't die if she tries!

……

After saying that, when Gao Fei nodded, Han Li's side immediately began to act.

The first to practice this strategy was "Menghualu", which has been promoted for a long time.

Because as Han Li said, Hanfu is the best entry point.

Of course, Goofy promised Han Li to let her try her e-commerce strategy.

But the premise is that it can't affect the drama "Menghualu" itself.

After all, Zhou Yi Film and Television is the core of Zhou Yi's company, and it is impossible for him to damage his core strength to pursue other interests.

Putting the cart before the horse, there is the example of Huayi Brothers in front, and if Gao Fei repeats it, he will be really mentally retarded!

Han Li naturally knew this, so she didn't make much changes in the early publicity.

It's just that when the film and television information such as tidbits and Reuters photos were released in the early stage, it focused on promoting Time.com.

However, before "Menghualu" was broadcast on the whole network, Han Li still specially signed agreements with major platforms.

Let netizens know where to buy the items in the play when watching the play.

At this point, Time Mall is officially unveiled!

But then again, although there are a lot of advertisements in Time Mall, it will take some time for them to ferment.

Therefore, when "Menghualu" was broadcast, the public's attention was first focused on this script.

How so?

Some unexpected, reasonable surprises!

Within 10 days of broadcasting, the number of broadcasts on the whole network exceeded 1.5 billion.

For 15 consecutive days, it has occupied the champion of the major popularity lists on the whole network, and the popularity has lasted for 30,000+.

Let's not talk about the score of Time.com, lest the audience say that they are selling themselves and boasting.

But even on the opposite Douban, the score of "Menghualu" was 8.3 on the day of the broadcast, and it soared to 8.8 points 5 days later.

Even the tsundere "Six Princesses" posted 5 Weibo posts in a row to praise them, and one of them was pinned to the top by her.

If the audience's expectation of "Menghualu" at the beginning was because of Gao Fei and Liu Yifei's own influence, then after the show started, it was the charm of the TV series itself.

For example, the evaluation of a netizen on Time Network is very interesting:

"First it respects my eyes, and second it respects my intelligence."

Therefore, whether film and television dramas have intentions or not, the audience can actually see it.

always treat the audience as a fool, and in the end you can only become a fool in the eyes of the audience!

Of course, whether it is the intention of the service Huadao or the attention to the lens lighting, this is Zhou Yi's forte.

Therefore, although the texture of "Menghualu" is high, the public is not too surprised.

After all, Zhou Yi's production should be this quality, isn't it?

It's just that this time, there are some more alternative audiences who are uninvited......