The book continues from the above:

In other words, although TV series are a relatively popular form of entertainment, in fact, there are still some people in society who are not very interested in it.

Among these people, research scholars in various fields are the most.

It's not because they don't eat the fireworks of the world, but sometimes they really can't stand it.

It's like an old driver who has been driving for many years can't get used to all kinds of strange and spicy car accident scenes.

It's just that these experts and scholars don't watch it themselves, but they can't help but like it.

So every time I encounter this situation, I can only take two glances and then I can't help but leave.

But this time, the TV series for after-dinner pastime has brought a considerable number of liberal arts experts into the pit.

At first, they were only influenced by their families and looked at them passively.

But looking at it, they themselves slowly became addicted.

Whether it is the extreme folk customs of the Song Dynasty or the tea fighting scene with a high degree of restoration, it makes them feel like watching a documentary.

Even some scenes can always remind them of some ancient paintings of the Song Dynasty.

Compared with this, Zhao Paner's "Tea Hundred Opera" display and Song Yinzhang's horizontal pipa are trivial.

Of course, what makes the audience feel the most is the ubiquitous details.

Whenever they break away from a plot, they will always be attracted by various Song Dynasty styles.

And then it's like watching "China on the tip of the tongue", even the transition shots are enjoyable to watch.

The most outrageous thing is that someone really went to the restaurant to order according to the name of the dish in "Menghualu".

So for a while, I don't know how many masters overturned.

At first, when those chefs heard that it was the name of a costume drama, they thought they were here to smash the scene.

But when these musicians retold the practices of individual famous dishes mentioned in the play, the chef was a little unsure.

Although Kaifeng cuisine is the "mother of the eight cuisines", many chefs do not recognize this sentence.

But because of the geographical location, since ancient times, Kaifeng is indeed the intersection of the world.

Therefore, the shadow of Kaifeng cuisine can be seen more or less in many cuisines.

In this way, it embarrassed the hotel owner.

Especially in some century-old shops in Kaifeng, almost one of them is doubting life.

Because of the famous dishes in Kaifeng in "Menghualu", most of them don't know how to cook.

There are also a small number of people who have heard of it but have not seen it.

Of course, there are still a few people who go to the hotel to "smash the field" like this.

Even after Han Li heard about it, she was amazed by the ideas of these fun people, and secretly regretted that she did not carry out a joint marketing campaign with the hotel.

But even so, the marketing of "Menghualu" this time has already amazed the peers in the circle.

After all, in addition to some co-branded milk teas, Han Li also engaged in a co-branded cosmetics with several cosmetics companies.

What kind of ancient rouge box, Song Dynasty aromatherapy and other co-branded sachet jewelry, that is one set after another.

So after coming and going, the young ladies who are chasing dramas this time are happy.

Drinking Zhao Paner's original "Perilla Drink", eating Sanniang's "Pear Strip Peach Ring" and "Bijian Bean Cake".

Maybe he is still playing with Zhao Paner's fan of the same style.

What stands out is an immersive viewing of the drama!

Not to mention how much profit these co-branded products have brought to Zhouyi.

This publicity effect alone has already made a peer in the circle envious.

After all, those milk tea giants and pastry giants will spontaneously promote even for the sake of sales data.

It can be said that this wave of Zhou Yi is just the beginning, and the others are all rubbing advertisements.

But no matter what the reason, "Menghualu" has really become the first hit drama in 2016.

Even though this drama was broadcast online, it still set off quite a repercussion in society.

To put it simply, it is a breakthrough.

And this kind of influence is rare even in the past hit dramas!

However, just when TV drama companies such as CTI Film and Television thought that this was the limit, they didn't want to follow up but blinded their eyes.

……

With more than half of the broadcast of "Menghualu", some experts and scholars can't help but post on the Internet or in the media.

began to analyze the drama "Menghualu" from all aspects.

Among them are experts in the study of ancient folklore, and there are also scholars who specialize in the study of Song history.

There are even many lovers of the ancient Chinese language who are also involved in discussing the quality of the chanting of "Song Ci" in the play.

Some people think that the crew has recovered very well.

This part of the scholars believes that even if there is no solid evidence to rely on, the restoration effect in "Menghualu" is the best.

You must know that Gao Fei not only taught the actor how to chant in a subdued tone, but even took out a few word cards.

After all, word cards, word cards, and words and sentences must be matched with music scores to be regarded as a complete Song song.

But another part of the Song Ci and lovers of ancient languages disagree.

As for the reason, it is also very clear, that is, the people of the Song Dynasty would never use the Beijing dialect to recite poetry.

I have to say that this reason is very strong and reasonable.

Therefore, for a while, there was an endless debate.

It's just that Goofy is also a little helpless about this.

He knows what the accent of the original version is, but he can't really follow the original, right?

You must know that he is filming a costume drama, not a documentary of the Song Dynasty!

If everything really comes true as it really is.

So now Zhao Paner, played by Liu Yifei on the screen, should be full of Henan dialect!

Of course, Gao Fei did not think about contributing the word cards he remembered to donate to the country.

But the problem is that this thing is different from tea Baixi, it is not something you can donate if you want to.

Maybe even if Gao Fei wants to donate, some Song poetry experts may not be willing to admit it!

After all, Gao Fei has neither ancient books and ancient genealogies as a basis, nor any rigorous systematic arguments.

It is naturally difficult to convince many old scholars who have studied all their lives.

It's as if even Cao Xueqin herself travels back to modern times to rewrite a "Dream of Red Mansions", the Red Society may not admit it!

But then again, these experts and scholars are arguing and arguing, and on the whole, the evaluation of "Menghualu" is still positive.

In their words, although the show has a lot of flaws, there is something about it!

Well! Quite something, and a real thing that stands up to scrutiny!

Gao Fei swore that he really didn't give them a penny, and these old people didn't take Zhou Yi's public relations red envelopes.

Even for the reaction of the academic community, Zhou Yi Film and Television was as surprised as the audience.

They...... Including Gao Fei himself, he didn't realize how many stories those seemingly frivolous small details could derive in the eyes of some experts and scholars!

Therefore, this time the commentaries of scholars from all walks of life are not so much a praise for "Menghualu", but rather their own habit of being a good teacher.

And with the endorsement of these professionals, soon the official websites of all walks of life are also very face-saving admission.

Like the six princesses, Xiaotuantuan, a second-rate newspaper, and even a hotel account, they all took the initiative to praise "Menghualu".

What kind of praise such as "shooting costume dramas with the attitude of shooting dramas" and "produced by Zhou Yi, a work of ingenuity", it is put on Zhou Yi's head one after another.

Anyway, it is to appreciate and encourage Zhou Yi's "more true" ingenuity!

You must know that in recent years, China has been excavating and promoting certain traditional cultures.

So a TV series like "Menghualu" is really a good example.

It's just that letting them boast like this makes Gao Fei a little embarrassed.

After all, he didn't think much about it at the time, he just wanted to recreate some scenes in his memory and make a video, so that he could have some nostalgia when he grew old in the future.

……

"That's outrageous, isn't it?"

Zhouyi Building Headquarters.

When Han Li clicked on the news that suddenly landed on the hot search, she couldn't help but sigh with emotion.

Hearing this, Gao Fei immediately glanced at it curiously, and then he couldn't laugh or cry.

Why?

Because the name of this hot search is "Menghualu has entered the university classroom and become a university textbook".

Not to mention whether the university's move in the news is an infringement, this news alone is surprising enough.

After all, in the eyes of the public, the compilation of textbooks is still quite rigorous, and "Menghualu" is an entertainment product, how can it be qualified to enter the university classroom for students to study and study?

However, just when some netizens were thinking about whether to report the lack of academic rigor of this university, they clicked on the news and found that it was not like that!

It turned out that the so-called "Menghualu" became a university textbook, but some university professors basically directly used the video materials of "Menghualu" when talking about certain topics, such as the folk culture of the Song Dynasty.

Even some teachers sighed in class, "This drama is more professional than some documentaries of Yangshi".

This made a good costume drama "degraded" into a video textbook in the university!

Of course, this kind of thing is a bit outrageous, but it is a good thing to say.

At least most of the audience will only have a higher opinion of "Menghualu" after watching the excitement.

Therefore, although Han Li was complaining about "local universities are impolite" and "infringing", the corners of her mouth were almost behind her ears.

With that insincere look, he immediately looked at Gao Fei and shook his head.

There's no way, this acting is too clumsy, and it really makes him, an international actor, look past it.

But ridicule is ridicule, but Goofy hasn't forgotten his business.

You must know that "Menghualu" has been broadcast for more than half of the time, and if Time Mall has a head, it should be better now.

Seeing Gao Fei ask about this, Han Li couldn't help but smile immediately.

"At present, Time Mall has nearly 500 Hanfu e-commerce companies."

"Among the surrounding Hanfu of "Menghualu" this time, the sales of our self-operated Hanfu have reached nearly 20 million."

"In addition, the sales of other authorized Hanfu e-commerce companies together are almost more than 30 million!"

In other words, the reason why we were able to quickly dig up such a large number of Hanfu e-commerce companies to settle in Time Mall this time.

In fact, half of the credit is on the face of "Menghualu", and the other half is on the genuine authorization.

However, at the beginning, the company actually did not agree with Han Li's idea.

Most of the management believes that exclusive business is the best way to do it, and if the license is shared with these similar stores, it will inevitably affect the peripheral income of Zhouyi Film and Television!

In this way, it is undoubtedly harming the profits of Zhouyi Film and Television to supplement the Time Mall.

And this is naturally contrary to Goofy's original intention.

However, Gao Fei was persuaded by Han Li later.

Because he felt that what Han Li said was quite right, with the garment factories that Zhou Yi had acquired before, they would inevitably be unable to meet the entire market capacity.

In this way, instead of watching pirated e-commerce companies embezzle Zhouyi's profits, it is better to use genuine authorization to co-opt them.

After all, this can not only enrich the time mall, but also absorb those Hanfu e-commerce customers.

Of course, it is also a good thing for those pirated Hanfu e-commerce.

You must know that Hanfu pays attention to a forced style, and the gap between genuine authorization and no authorization is quite big for them.

And the symbolic authorization fee proposed by Zhou Yi, most Hanfu e-commerce companies did not pay attention to it.

As for the peripheral profits of Zhou Yi Film and Television, Han Li also has arrangements here.

No, it should be said that based on the domestic copyright environment, Han Li has a new view on the entire film and television peripheral development field.

That is to take the high-end route, similar to the figure collection, to make film and television peripherals into collectibles!

I have to say, this is an eye-popping idea!

After all, to a certain extent, the figure is actually a kind of film and television peripherals, and it essentially belongs to anime peripherals.

As a subdivided category in film and television peripherals, the figure can have a market of nearly 10 billion.

Once the entire variety of film and television dramas is developed in the form of figures, then the output value of China's film and television peripheral industries in the future may not be much less than Hollywood!

But it's still the same old saying:

Great oaks from little acorns grow.!

According to Han Li's idea, Zhou Yi's development of "film and television peripheral figures" is best to start with costume dramas.

Therefore, Zhouyi's self-operated Hanfu was positioned in the high-end market at the beginning, and there were even customized services.

It is aimed at those middle-class, rich, and some special groups in society who are not bad for money.

In this way, it not only forms a differentiated development with other Hanfu e-commerce companies in Time Mall, but also greatly avoids the impact of piracy!

After all, for the high-end market, what the group of high-spending groups who are not bad for money wants is a face.

In this case, let them buy pirated copies, it is better not to buy them, save shame!

And this is also the reason why after the hit of "Menghualu", the sales of Hanfu in Time Mall last week could reach more than 20 million!

But to be honest, Han Li was actually shocked when she saw this sales data.

Because she didn't expect that there would be so many rich people in the country!

A set of high-end customization of Hanfu with a price tag of "50,000".

In less than ten days after the broadcast of "Menghualu", more than 200 pieces were sold.

As for the same Hanfu made by Zhou Yi's self-operated clothing studio with high-grade fabrics, there are more than 10,000 pieces.

Thousands of pieces were sold in just 10 days!

It can be said that the service launched by Zhou Yi has just scratched the itch of some groups.

But even so, the market is far from saturated.

But that's enough!

Although "Menghualu" has not yet been broadcast, the first step of Han Li's e-commerce strategy has been taken perfectly.

With the beginning of "Menghualu" and Hanfu, Zhou Yi began to be full of confidence in Han Li's plan.

………

(End of chapter)