"Chugoku Ichiban convenience store!"

"That's the name of the new company. It mainly sells tin lunch on weekdays, and also operates a convenience store business. ”

Nobunaga lit another handmade cigarette, and the pressure dropped sharply as he swallowed the clouds.

【Ding! Heart-to-heart handmade cigarettes】

【Nobunaga Handmade Cigarettes: Decompression】

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The "nerve endings" of the "nerve endings" of the whole society are the best way to achieve the "nerve endings" of the "Yangquan Restaurant" system in an all-round way.

Hypermarkets, small supermarkets, and convenience stores look quite similar, but the business logic behind them is completely different.

If you think they're just supermarkets, you're wrong.

So, what is the business logic behind convenience stores?

FamilyMart, 711, and Lawson are fast-food restaurants dressed as convenience stores!!

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In RB, convenience stores and community supermarkets, kiosks, and grocery stores are completely different concepts.

The mom-and-pop shop at the entrance of the community, this kind of shop is the owner and the proprietress who collect the cash by themselves.

This kind of community commissary, grocery store, even if you hire one more person, will not make money.

It shows that this kind of store can only feed one or two people.

The boss opens a store and earns his own salary.

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And a FamilyMart 24-hour convenience store has a full staffing of up to 8 people.

If you think of a convenience store like a traditional store.

Not to mention profits, all your monthly turnover is not enough to pay your salary, let alone rent.

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Why is there such a big difference in between?

This shows that the positioning of the two is different, and the profit logic is also different.

The logic of convenience stores in Southeast Asia is closer to that of drive-in restaurants in the United States.

Provide convenient food with high turnover and high efficiency to migrant workers who are busy with work and commuting.

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The turnover of convenience stores, the rule of 28, is very obvious.

20% of the products in convenience stores contribute 80% of the turnover, and these 20% of the products are:

1. FF fresh food (FAST FOOD, or called bento, fast food)

2. Drinks

3. Candy, chocolate, chewing gum

4. Convenience food

5. Biscuits and snacks

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If you look at the 20% again, you will find that 4% of the goods contribute 64% of the turnover, and there are only two of these 4% products:

1. FF fresh food (FAST FOOD, or called bento, fast food)

2. Drinks.

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Drinks with a long shelf life are sold in all supermarkets and kiosks.

Therefore, the answer to the fundamental difference in business logic between convenience stores and other supermarket formats is:

FF Fresh !!

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FF Fresh Food alone often accounts for more than half of the turnover of convenience stores.

Convenience stores that sell FF fresh food tend to have more than ten times more turnover than convenience stores that don't.

This fully illustrates what it means to be "the people take food as the sky".

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More than 60% of the turnover and 60% of the gross profit of FamilyMart and 711 are contributed by the FF Fresh Food module.

FF Fresh Food (FAST FOOD, or bento, fast food) and the traditional FMCG (Fast Moving Consumer Goods) look a bit similar from the name.

However, anyone who has ever worked in a convenience store knows that FMCG and fresh food are snails compared to fast-selling goods.

The two are not at all the same dimensional existence.

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Convenience stores must sell things that are in high demand.

The process of making a profit in a convenience store is a process of constantly iterating low-frequency products with high-frequency products that are just in demand......

WITH FAST FOOD, A MATURE CONVENIENCE STORE CAN ACHIEVE A HIGHER PING EFFICIENCY THAN MANY RESTAURANTS TO SOME EXTENT.

Ping efficiency is an indicator for calculating the operating efficiency of shopping malls. It refers to how much turnover can be produced per square foot.

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The reason for the high efficiency of convenience stores.

That is, convenience stores can cover breakfast, lunch and dinner, afternoon tea and even supper.

Breakfast: buns, bread, milk, soy milk

Lunch: bento, cooked food

Afternoon tea: oden, yogurt, desserts, hot cabinet food (the whole family calls it a burner), fruits.

Dinner: Bento.

Late-night snacks: bento, oden, hot cabinet food.

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The distribution of the number of follow-up stores is also very consistent.

Restaurants are generally in the afternoon rush hour and evening rush hour, while convenience stores are more evenly distributed throughout the day.

This means that the rent is more cost-effective and more efficient.

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RB FamilyMart's strategy of opening a store in a subway station shows the concept of "fresh food first" to the extreme.

If you look closely, you will find that the family shop inside the subway only sells FF fresh food and water drinks.

The whole family divides the products into four categories, fresh food and water belong to the best-selling category A, and nothing else is sold, not even snacks!

At 21:30 p.m. in Tokyo, at Ikebukuro Station on the Tokyo Metro Marunouchi Line, there are only FF Fresh Food at the FamilyMart convenience store in the subway station, and there are still many people.

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In the 80s of the 20th century, the market of FF fresh food convenience stores was still a big blue ocean.

At present, 711 and Lawson are fast food islands with a cooking mode set up in the store, and business is not bad.

The trick of this fast food island model is that he gives customers the illusion that the meal is freshly made.

But in fact, they are all quick-frozen foods with a shelf life of one year, thawed in the store, reheated with an induction cooker, put in a warming cabinet, and reheated when a customer buys it.

The advantage is that it is convenient for the store to flexibly control the consumption according to the daily sales situation, which can effectively reduce the loss report.

However, the defrosting and reheating of quick-frozen food will cause a great loss of texture and taste.

The taste of the fast food island cooking mode is far inferior to that of bento.

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In the 90s of the 20th century, the cold chain transportation technology matured.

FamilyMart took the lead in the convenience store industry by using cold chain transportation on a large scale, creating the ultimate FF fresh food strategy of "cold chain delivery to the store, sales no more than two days, and loss reporting and throwing away if you can't sell it".

It defeated the fast food island model of 711 and Lawson all at once, and once occupied 40% of the market share from the 90s to 2000.

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Nobunaga relied on the [micro central kitchen] model, whether it was 711 in the 80s, Lawson's [fast food island model], or the whole family [cold chain to store] model in the 90s, it was a dimensionality reduction blow.

"Don't get me wrong, I'm not targeting you, I'm saying everyone here is rubbish."

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The first flagship store of Chugoka Ichiban Convenience Store will be opened in the Tokyo metropolitan area.

Because the target customers of convenience stores are the invisible poor - urban white-collar workers, as well as some service industry personnel.

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The current situation in Yubari City, not to mention urban white-collar workers, even manual laborers have lost a large number of people, going to Tokyo, Osaka, Yokohama and other big cities.

Since 1980, Yubari City's population has been like an avalanche.

In Yubari City, Yuren Town, Naganuma Town, and Kuriyama Town, the population decline was as follows:

14.2%、28.5%、11.7%、2.4%。

The revival of the Kuriyama hand cigarette factory and the expansion of production have created a large number of jobs and the smallest loss of population, with a decrease of only 2.4%.

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Although there are Ishikari House and Nobunaga Tobacco Co., Ltd., they are working hard to create local jobs.

However, it is difficult to support alone, and the overall population loss data of Yubari City is still very glaring.

No one can stop it, the objective law of economic development.

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In this plane, when the strength does not allow, Nobunaga Hatoshi does not dare to hang up indiscriminately, so he can only follow the trend.

"Tokyo's flagship store......"

Nobunaga drank half a glass of loose Sapporo beer and wrote it in pencil on the top of the notebook of the plan......