Chapter 137: Breakthrough
Nobunaga Hato, eating pickled plums, drinking Sapporo beer, wrote down the Tokyo Chugoku Ichiban convenience store in the planning book.
Flagship store investment amount: 12 million yen; Investment amount for regular stores: 1,000,000 yen.
Rent, utilities, and transfer fees vary from place to place, even from street to street.
However, the store is located in the business CBD area of Tokyo, and basically this part of the investment is calculated according to the highest level of RB rent, water and electricity, and transfer fees. The average decoration is 10,000 yen per square standard.
There is also a special variety of "cigarette", according to the RB tobacco law, you need to apply for a tobacco sales license, and each store needs 50,000 yen to process.
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The profits brought by the business of the Ishikari House chain store and Nobunaga Tobacco Co., Ltd. gave Nobunaga Hatoto sufficient funds to adopt the direct sales method.
In the 80s of the 20th century, the RB market entered the last big boom, and all walks of life were agitated.
Shiseido's drugstore began selling discounted rice balls and drinks;
RB'S LARGEST SECOND-HAND BOOK CHAIN, BOOKOFF, STARTED SELLING SECOND-HAND CLOTHES, PLASTIC YOUTH FIGURINES, AND GAME CONSOLES;
Tiger's Den sells books and plastics, but young villains who sell books and plastics go to open a marriage agency;
The entire northwest of Jin Province became a pot of porridge.
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All businesses are diversifying and expanding.
I haven't had a side hustle these days, and I'm embarrassed to say that I'm a big business.
If Chugoku Ichiban convenience store wants to gain a foothold in Tokyo, it needs to be a blockbuster.
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This time, it is still a strategy of brand endorsement.
Nobunaga Hatoshi tasted the sweetness of the spokesman.
In particular, Jackie Chan gave Ishikari House pineapple ice to make a summer drink endorsement advertisement.
The second week after the signing of this agreement between Yangquan Restaurant and Jackie Chan, Jackie Chan's new movie "Junior Brother Out of the Horse" was released.
"Junior Brother" became the first film in Hong Kong to break 10 million Hong Kong dollars at the box office, and the final box office reached a record 11 million.
This movie, directed and acted by Jackie Chan, was as high as 1.134 billion yen at the RB box office.
Jackie Chan is already an unassailable action superstar in the RB market.
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Pineapple ice became a phenomenal ice drink in July and August.
With a touch of the tea and pleasantness of the later Ryukuni, the number of Ishikariya chain stores reached 1,570 and expanded to the Kanto region.
Kanto is the most well-known and developed place in RB, sitting on the largest metropolitan area of RB and the economic center of RB nationwide, accounting for nearly 40% of the entire RB economy.
This is a battleground for the RB market.
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Yubari City, Yangquan Restaurant.
Nobunaga received a phone call from Tokyo.
"Moses Moses ......"
"President Nobunaga, Tsuburaya Co., Ltd., Insect Production Co., Ltd., and Toei Animation, which you asked me to contact, all rejected the offer to sell the advertising rights......
Miki Ichiro reported to Nobunaga that this time Nobunaga planned to use anime and tokusatsu characters as the spokesperson for the Chung Hwa Ichiban convenience store business, and entrusted Miki Law Firm to conduct preliminary contact.
"Insect Manufacturing Co., Ltd. is not doing well, and they are not considering selling?"
Nobunaga Hato's mind had been prepared for a long time, but he still couldn't help but chase after him.
"President Nobunaga, I asked about the buyout of advertising rights for "Astro Boy" and "Forest Emperor", and the other party rejected them all."
"However, Tsuburaya Co., Ltd. is willing to sell the advertising rights of 'Flame Superman'......"
Lawyer Miki said on the phone.
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"Superman by Fire?"
Nobunaga had no impression of this special drama.
""Flame Superman" is a special drama for the 10th anniversary of Tsuburaya Co., Ltd., and the ratings are miserable, and it is directly cut in half." 、
Lawyer Miki explained that "Flame Superman" was specially filmed by Tsuburaya to commemorate the company's 10th anniversary, and the broadcast rating was only 6%.
The original plan was to have about 50 episodes of "Flame Superman", but due to ratings and funding problems, it was reduced to 30 episodes, and finally cut off in half.
"President, we can lower the bar."
"Toei Animation and Insect Production Co., Ltd. can sign an endorsement agreement for three to five years.
Lawyer Miki has a negative attitude towards the purchase of the advertising rights of "Flame Superman".
He is more inclined to suggest that Yangquan Restaurant give up the idea of unrealistic advertising copyright buyout, and instead pragmatically sign a three-to-five-year endorsement contract for tokusatsu characters and anime characters.
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This endorsement strategy.
I want to start with the works of the three gods of tokusatsu and comics, and create a joint product with the Chugoku Ichiban convenience store.
Nobunaga had ambitions for absolute domination of the industrial chain.
He wants to buy out the advertising rights instead of signing a long-term cooperation agreement.
However, neither Toei Animation, which holds "Super Sentai" and "Kamen Rider", nor Bug Production Co., Ltd., which has "Astro Boy", "Forest Emperor", and "Strange Doctor Black Jack", are not willing to do such a stupid thing of killing chickens and taking eggs.
Although there are many chickens that lay golden eggs, none of them are superfluous......
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At present, only Tsuburaya Co., Ltd. is willing to sell the rights to "Flame Superman".
The other two companies are not willing to talk about the copyright sale of their classic IP at all.
Tsuburaya Co., Ltd., an industry ancestor, is generally arrogant. Wherever you can be unreasonable, you must be unreasonable.
The willingness to sell the rights to "Flame Superman" shows that Tsuburaya Co., Ltd. is facing a huge financial need.
This is a breakthrough.
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After talking to lawyer Miki, Nobunaga made a phone call to his long-time lover.
Moses Moses...... Yingzi, open the door, daddy ......"
"Doodoo ......"
The other party hung up the phone directly.