Chapter 224: Marketing Strategy
Hearing Yu Yin's words, I was stunned for a moment, and then asked in disbelief, "What?" Leader? You? Is it my assistant secretary? Really? ”
"What are you lying about? Secretary Shen told me just now, because you, the general manager, are relatively sudden, and you don't have time to recruit a special secretary assistant, so let me replace you for the time being! ”
Yu Yin said lightly.
Hearing this explanation, it makes sense, but the previous team leader has become a subordinate, which really makes me a little uncomfortable, but suddenly with such a beautiful and sexy secretary, can I use my authority to do anything?
Seeing my expression, Yu Yin said angrily to me, "What? Looking at your obscene expression, you don't want to do anything in the name of your boss, do you? ”
My mind was punctured, so I smiled awkwardly and hurriedly said, "How come?" Am I that kind of person? ”
"Hmph, don't you know it yourself!"
Yu Yin glanced at me and said angrily.
"Okay, so where is my office after that?"
I asked.
"Secretary Shen has arranged a special office for you, if nothing else, they should be cleaning up now, I'll take you over after you clean up!"
Yu Yin said.
I returned to my seat and began to pack up my things, and the colleagues next to me also came over to congratulate each other, all of them were saying what to say about Gou Fugui and not forgetting each other, but I have already become the general manager to say this, isn't it a little late.
But I think they treat me pretty well on weekdays, nothing to do, and I won't give them small shoes, as for helping them, it doesn't matter if you can do what you can, if it's the kind that opens the back door, forget it.
After a little politeness with these people, I followed Yu Yin to the new office.
After arriving at the new office, I quickly put away my things, opened my notebook and started to work, I looked at the sales report of the entire Shaw Group, the data of the past few months can be said to continue to decline, it is already low can not be lower, sales have shrunk by more than 90% compared to before, and now only a small number of areas can still have some sales, and the people who buy are still some old customers.
I took a look at the situation of each category, and found that the things that have sales are all a category, it is a dark chocolate, this dark chocolate seems to be selling well, if you only look at this single product, although the sales have declined, but only about 10% down, indicating that the sales of this dark chocolate are still good.
I asked at Yu Yin on the side, "Do we have this dark chocolate in our company now, take me a piece and try it!" ”
Yu Yin looked at the information in my hand, then nodded and said: "This one, there is, but this chocolate was not the main product in our products before, and it sold averagely, but in the trend of declining sales this time, it is really strange that it has not declined a lot!" ”
Saying that, I went out and got a piece of chocolate and handed it to me, I looked at the packaging, it was not bad, not very luxurious, but also simple and generous, I tore open the package and broke off a small piece, and then tasted it, it felt good, mainly after a good aftertaste, bitter with a hint of sweetness.
This dark chocolate is really good, no wonder the reputation of the Shaw Group has become like this, and it can still sell well.
Next, I began to implement a series of plans in the company, first of all, I began to hold a press conference to clarify the previous food safety issues, and also invited a lot of anti-counterfeiting, as well as the inspection reports of various departments to show them, and promised that the factory can be sampled at any time.
Although the company has done these things before, the response is not very good, and the main reason is that the marketing plan is not good.
After the press conference, I asked the marketing department to find a lot of water army marketing accounts, as well as anchors, live broadcast rooms, etc., to start all kinds of rumors about the food problems of the Shaw Group.
Because the food problem of the Shaw Group was well known before, now as long as everyone thinks of the snacks of the Shaw Group, they will feel that they are unclean and unhygienic, so it is necessary to subtly change people's thinking, which is not quickly recoverable, and can only slowly affect the impression in everyone's minds through various marketing influences.
Naturally, it costs money to do this, and in the current situation of the Shaw Group, the funds that can be used can be said to be very small.
I just had the factory stop all the production lines and go all out to make that dark chocolate.
At the same time, a village in the north was hit by floods during this time, and in the face of this situation, I hesitated for a moment, and decided to donate 2 million chocolate bread for free, regardless of everyone's opposition, of course, most of the leftover food from before.
Because of the negative news some time ago, a lot of food is unsalable, and now a lot of goods are backlogged in the factory, and they are about to expire.
But often things can always be hindered, and even if they do good deeds, they will be found faulty.
I don't know if it's the problem of the Hufeng Group, or some keyboard warriors, the affected area received our company's food, and found that many of them were expiring products, so they stood up one by one to criticize the Shaw Group.
There are even various headline parties, saying that the Shaw Group donated expiring food to the disaster area, and the Shaw Group has once again become the target of public criticism.
Faced with this situation, I chose to remain silent, did not stand up and responded, and asked the people in the company to ignore anything, go to work as usual, and the factory to produce as usual.
There is a lot of negative information on the Internet, and of course, there are also many righteous people who stand up and fight back.
These righteous people said that the expiring food is not expired, it is completely edible, and the resources and food in the disaster area are now in short supply, and the people who really can't eat enough to be affected by the disaster will not care whether the food is expiring or not, even if it is expired, rotten, and really to the point of starvation, then they will still eat, so these people who dislike the expiring food, and ridicule the people who mock the Shaw Group for doing fake charity, are completely full of food, and they don't know the situation of not having enough to eat.
When people are dying of starvation, they don't care whether the food is expired or not, and now many black-hearted merchants on the Internet use expiring food as a new date to sell food, in contrast, the Shaw Group's approach is completely reasonable, and the Shaw Group has made it clear before the donation that these foods are stored in the previous warehouse, and no one has expired, rather than rotting in the warehouse, it is not the most appropriate to take it out and donate it to the disaster area.