Chapter 225: Means of Counterattack
With a few days of fermentation, the word of mouth has slowly improved, and seeing this situation, I simply let the marketing team start to hype it up, and at the same time began to promote dark chocolate.
Under various marketing routines, dark chocolate has gradually become well-known to the public, and word of mouth has slowly spread, and at the same time, I also invited a relatively popular traffic beauty in the circle to endorse, and under the slogan of eating Walika when you are hungry.
Walica is the name of this dark chocolate, which is relatively easy to remember, and is loved by people of all ages, especially office workers and students.
It's just that because of various large investments in the early stage, the current Shaw Group has suffered serious losses, and the operation strategies I implemented before are all kinds of burning money, with the current situation, I am afraid that the company will not be able to hold on to it before the Shaw Group begins to make profits.
The company itself wants to seize the market with the Hufeng Group, but at this critical moment, an unknown small company also came to cross the bar, and a small snack called it didn't know where it came from, but it also directly came out of a group of opponents, and it fully seized five percent of the snack market.
Don't underestimate this 5% market share, you must know that the previous Shaw Group was only 30%, and now the current Shaw Group only has a share of 2 to 3 percent.
I asked Yu Yin to check the situation of this little snack, I don't know this check, I still know the boss of the little snack, it's none other than Qi Xiaoyu.
Why did Qi Xiaoyu suddenly start a snack business, could it be that she came to me and Xiao Kelan, after all, Qi Xiaoyu made it clear before that she would come to retaliate against us, and this should be her means of revenge.
It's just that what I didn't expect was that Qi Xiaoyu was so business-minded, I took a look at the rise of this little snack, the company from scratch to the current situation, it only took two months in total, and in two months, she was able to win five percent of the market share from the Xiao Group and the Hufeng Group, I have to say that the means and courage are very powerful.
Although the Shaw Group has been suppressed by the Hufeng Group everywhere during this time, it is also a large company, and Xiaoxiao Snack is just a start-up company, and it really makes me admire it for getting so many benefits from it.
Now the situation of the Shaw Group is even more embarrassing, not only with the pressure of the Hufeng Group, but also to be careful of the encroachment of small snacks, in the face of such pressure, the company's funds have long been insufficient.
Faced with such a situation, I can only go to Xiao Tianxing and Shen Yuqi to find a way, after all, I can't do this kind of thing for the time being, and such an important thing must be discussed with them.
But who knew that after I found Xiao Tianxing, he said that I should rest assured and do it boldly, and he had a way to invest funds.
Seriously, I'm quite strange, with the current situation of the Shaw Group, it is not a very simple thing to pull down the investment, especially in the current situation, no company or investor will think that the Shaw Group has hope, but Xiao Tianxing can still attract investment, which is really admirable, but after all, he has been mixed for so many years, and it is natural to know some people.
With Xiao Tianxing's guarantee, I naturally made some decisions a lot bolder, and there were many risks I also decided to give it a go, after all, with the current situation of the Xiao Group, if I don't fight, sooner or later I will be killed by the Hufeng Group and other opponents.
However, with the current situation of the Shaw Group, if you want to survive this struggle, it is too difficult to use normal means, and you must make strange moves.
Although the pursuit of snacks has the Hufeng Group as a backing, but as far as I know, the funds of the Tiger Peak Group are not particularly abundant, the previous several real estate projects have made the Tiger Peak Group move a lot of funds, and now it has not been returned, and the investment in the pursuit of snacks is estimated not too much, although the predecessor of the pursuit of snacks is the implementation of the building, but everyone knows that the implementation of the building was just a small company relying on the Tiger Peak Group, and the company has little capital.
Therefore, the capital reserves for snacks are not strictly abundant, but they can fight a price war with the Shaw Group and other snack manufacturers, and even pull the price to a very low price, and even feel that they are losing money, which must be a problem.
After such a long period of loss, even the Hufeng Group is afraid that it can't stand it, but the pursuit of snacks is still fine, and the price is still very low, which can only show that there is a problem with their production process, and it is not good to use some illegal means, after all, businessmen are profit-seeking in these years, as the so-called no business is not treacherous, some black-hearted businessmen, black-hearted businessmen can do anything.
As long as you can find out the illegal means of pursuing snacks, you can safely survive this crisis, which is the most critical, otherwise, with the current situation of continuous price war, even if the Shaw Group can hold on, it will be greatly damaged.
I went to ask Yuyin to investigate the foundries that were acquired before the pursuit of snacks, and through the investigation, I learned that those foundries did not seem to be very good before, and often closed the factory with hygiene problems, and then it was much better after being acquired by the pursuit of snacks, but I think this must be just the appearance, there must be a problem in this.
So I asked Yu Yin to find someone to see if I could get some information or something.
Sure enough, Huangtian lived up to his hard work, and within a few days, Yu Yin found me and told me that an employee had been found in a foundry under the Snack Factory, but the employee was not very relieved, and he had to say that he had to meet the person in charge to help.
Hearing these words, I hesitated for a moment, then nodded my head, indicating that I would go, and let Yu Yin have a better place and time.
I made an appointment for the time and place, and after I arrived, I found that it was a middle-aged woman in her forties, who seemed to be called Li Hong, a single mother, and a child who was not very smart at home, and her life was not very good.
"Hello, Ms. Li Hong, my name is Chen Chong, I am the general manager of the Shaw Group, you must know the meaning of my coming today, right?"
I said to Li Hong.
Li Hong nodded, and then said to me: "I know, but after all, I have been working in this factory for more than ten years, and I really can't do it if I want to sell the factory!" ”
"What do you mean by betrayal? You say this is serious, you should be helping the factory to go better, you don't want the factory to go on like this, you have been in this factory for so long these years, and you know the virtue of this factory, don't you want to make this factory do a good job? Think about it from another perspective, if this thing made by your factory is eaten by your relatives, friends, and your family, what will happen to them? Do you still need me to say this? ”