About the sketch script this time.

Cheng Guan Rite is carried out in accordance with the original world.

Even if he was not a person from the future, as long as he paid attention to the lives of the people in the capital during this period, he would have written similar works.

During this period, the state encouraged business, and it was possible to set up stalls on the streets.

All you need to sell is a business license.

However, some unscrupulous traders who take advantage of loopholes and cleverness are unwilling to apply for business licenses and pay market business tax.

As a result, conflicts between the market's tax managers and unscrupulous traders are common.

Before getting married this year, Cheng Guanli took Su Ying to visit the night market in Qianmen Louzi, and really met a hawker who was arrested for playing a scoundrel.

Although he doesn't sell kebabs, he is also a pit person.

It was set up there to sell duck eggs, saying that they were collected from the countryside, but in fact, they were bad duck eggs that did not make it, and they all stinked.

Because the people who bought it went home and found that it was bad, they took the industrial and commercial staff to stop the deceitful hawkers.

This kind of thing is not new, so it is inevitable that it will be adapted and moved to the stage as a sketch.

Wang Yuliang's sketch script is also satirical and realistic.

It tells the story of a self-employed business looking for a leader to give gifts and do things.

After writing, let Cheng Guanli give it a look first.

Cheng Guanli saw that the atmosphere of Zhengzhi was too heavy, and suggested that he add some more baggage.

After the first review of the two scripts, it was a long wait.

Cheng Guanli and Su Ying were idle for a while.

If you get married, you have to live a sweet life no matter what.

It's a pity that after the business has reached his level, it is a luxury to want to be idle.

This afternoon, Cheng Guanli just returned from the stage.

was about to drive Su Ying to the restaurant for dinner, but he didn't see Su Ying in the courtyard, and he called a few times and asked and learned that he was in the pickled pepper factory.

Cheng Guanli had no choice but to drive to the pickled pepper factory.

I saw Su Ying and Xu Yuzhen having a meeting in the office, as well as manager Wu Suping, assistant Xu Yumei, Qi Zhiguo, and Li Xinshe, two workshop directors.

Since getting married, Cheng Guanli has handed over all the business matters to his daughter-in-law Su Ying, and he basically doesn't ask about any major matters.

Seeing that the leadership of the pickled pepper factory is there, it is definitely not a trivial matter.

"Huh? Everybody's there? ”

"Well, the chairman is back, sit down, our pickled pepper factory has ushered in an impact." Xu Yuzhen said with some concern.

Wu Suping was originally sitting with Su Ying, and hurriedly gave up her position to Cheng Guanli.

Cheng Guanli sat down and asked, "General Manager Xu, what is the impact you are talking about?" ”

Xu Yuzhen said with a little anger: "It's the Jinfeng Food Factory in Huxiang, they launched a pound of pickled peppers, and the price is the same as ours." ”

Cheng Guanli frowned and said, "What about their tastes?" ”

"Although the taste is slightly worse than ours, it is already better than that pickled by ordinary families, ordinary families don't care about that little difference, and the nearby catering industry pays more attention to cost and doesn't care."

Cheng Guanli nodded.

"The capacity of our pickled pepper bottle is 8 taels, so they have a price advantage, this is to fight a price war with us."

"Well, in the past six months, the pickled pepper market near Star City has been occupied by them for one-third of the share, it must be Chen Jinsheng's idea, that person will not go the right way!"

For the sake of public and private, Xu Yuzhen will be angry with Chen Jinsheng.

Cheng Guanli asked, "How long has it been since they launched a pound of pickled peppers?" ”

"It's been more than three months, and the volume was very small at the beginning, so I didn't put it in my eyes, but this month they suddenly made a force, and suddenly occupied a third of the territory in the market, and the retail side sold at the same price as us, and the wholesale price was lower than in previous months!"

"So how are you going to fight back now? If he doesn't do anything, the market will be slowly eaten away by him. ”

"We are discussing price reductions and are calculating the cost."

"How? There are more than 500,000 bottles of our pickled pepper bottles circulating in the market, and there are still one million bottles in the glass factory in production. ”

Xu Yuzhen said: "So we are calculating the cost of each bottle, accurate to 0.1 centi, and reducing the price on the basis of the original bottle with a capacity of eight taels." ”

Cheng Guanli hurriedly waved his hand when he heard this.

"No, your starting point is wrong, no matter what, you can't follow the price reduction, once the price is reduced, it is equivalent to telling the masses that we have earned too much before, if we reduce the cost because of the price reduction to ensure profits, it is a mistake, it will ruin the future of our food processing factory."

Su Ying said: "Let's not reduce the cost input, but increase the cost?" For example, put more pickled peppers and less pickled pepper water in the bottle, and the price will not change, so that customers will not feel lost. ”

Cheng Guanli still shook his head.

"This is still a price reduction in disguise, the customer is not a fool, originally eight taels of pickled peppers with six taels of water removed from the bottle, but the newly bought ones are stuffed with pickled peppers, and there is almost no water, in the eyes of customers, we are admitting in disguise that they were expensive before."

Su Ying nodded and laughed at herself: "It's been stupid for three years to be pregnant, this is a case I learned in my freshman year, how could I forget." ”

Cheng Guanli said with a smile: "Passive price reduction will not only lose the reputation of several years of operation, but also the pickled peppers that have been put on the market will face the end of not being able to sell and being forced to repurchase, which will be even more of a loss." ”

Xu Yuzhen frowned and nodded slightly.

"The passive price reduction has caused us too much damage, and I blame that I didn't pay attention to it at the beginning, and now I have lost the initiative."

"Don't worry, the initiative is still with us."

Cheng Guanli smiled confidently, "As long as the market share accounts for the majority, the initiative is still here, and the brand of the Eight Immortals brand has been resounded all over the country, and the Jinfeng brand is only in the area of Huxiang Star City. ”

Xu Yuzhen was puzzled: "You want to borrow the market management department to put pressure on Chen Jinsheng and them?" ”

Cheng Guanli shook his hand, "No, they don't increase the amount without increasing the price, they don't break the law, and they are still loved by customers, so we can only passively adjust the marketing strategy, which is the prize sales link I mentioned before." ”

"That's right! Prize sales, this is also a kind of price reduction, but it will not make customers feel that they are reducing the price, and they will be attracted by the prize! ”

Xu Yuzhen has a feeling of being a bright village.

After she received a call from the Huxiang branch just now, she was completely confused by Chen Jinsheng.

"Chairman, I originally planned to launch a prize sales strategy appropriately next year, but I was too passive by Jinfeng Pickled Pepper Factory just now."

Cheng Guanli nodded.

"This time we are really passive, General Manager Xu, you must always pay attention to the changes in the main factory and branches, but also pay attention to the changes in the market, now private enterprises have sprung up from the ground like mushrooms after a rain, any inconspicuous small factory, may be our terminator."