Xu Yuzhen immediately expressed her position.

"This mistake was caused by me, because I did not realize the severity of the price shock of the small factory in time, which led to our passive situation this time, as a warning for the future work attitude, I decided to deduct one month's salary for myself."

Cheng Guanli waved his hand and immediately vetoed her approach.

"It's a human who makes mistakes, and no matter how sophisticated the machine is, there are times when it fails, but fortunately, we can resolve the impact this time, rather than punish ourselves, it is better to do a good job of prize sales, and win this price war, there is no punishment in my group, and the biggest punishment is that there is no reward."

Cheng Guanli's employment system allows people to spontaneously strive for glory, and no reward is punishment, which is really to let people whip themselves, and no one wants to fall behind.

Xu Yuzhen nodded, as the general manager, she was even more reluctant to fall behind.

She has strong leadership skills and overall organizational skills, but she can't compare to Cheng Guanli in terms of innovation and frontier development.

To put it bluntly, Xu Yuzhen is a talent in defense and management, while Cheng Guanli and Su Ying are both offensive pioneers.

When Cheng Guanli proposed a plan for prize sales, Xu Yuzhen was able to quickly organize it.

"Chairman, how to set the prizes, what is the winning rate and what is the grand prize?"

"The first prize 14-inch panda brand color TV, regardless of the winning rate, one is released every month, released for three consecutive months, remember to contact the newspaper or local radio station to do people's livelihood reports, from the fourth month to one in 500,000 winning rate."

Su Ying added: "The winning rate was advertised as 1 in 500,000 at the beginning, and it was to be printed on the label. ”

Xu Yuzhen hurriedly wrote it down in the notebook.

Cheng Guanli continued: "The second prize is a two-day tour of the capital or Zhangjiajie, which only reimburses the cost of the tour group, excluding shopping or eating along the way, and the same first two months are not counted in the release of the winning rate, two per month, and the fourth month is changed to a winning rate of one in 250,000." ”

Su Ying added: "The label only writes the two-day tour, and the specific content will be explained in detail when the winner calls for consultation, and the final interpretation belongs to us." ”

Cheng Guanli couldn't help but smile and said: "Daughter-in-law, the last sentence proves that you understand marketing." ”

Su Ying said proudly: "The market economy of my university is not for nothing. ”

Xu Yuzhen asked again: "What about the third prize?" ”

"The third prize pickled pepper is eight bottles, the fourth prize is another bottle, and then thank you for your patronage, and the winning rate of the third and fourth prizes is set according to the cost."

Xu Yuzhen nodded and wrote them down one by one.

He also asked: "Once the award-winning product is put on the market, it will definitely have an impact on the products that have been put on the market, how should we deal with it, and repurchase it and repackage it directly?" ”

Cheng Guanli thought for a while, shook his head and said: "It must not be repurchased, the cost is too great, in this way, the products with prizes will not participate in the Eight Immortals exchange activity, and the bottles will still be recycled at a high price, but the eight empty bottles cannot be exchanged for one more bottle." ”

Wu Suping said on the side: "In that case, will it affect the sales of products with prizes, after all, if you can't win the jackpot for more than ten bottles in a row, customers will start to complain." ”

Xu Yuzhen said: "Then we will increase the winning rate of the third prize and the fourth prize, so that the winning rate of the fourth prize and another bottle will remain at about one-tenth." ”

Cheng Guanli nodded and said: "That's right, it can't be less than one-tenth, otherwise everyone will buy products with prizes, and the products that have been put on the front will be unsalable, so that the winning rate of the fourth prize is controlled at about 12%, and the winning rate of the third prize is controlled according to the cost." ”

After discussing the prizes and winning rates, it's time to discuss how to draw the lottery.

Everyone's thinking mode is still stuck in the impression of the Spring Festival Gala live lottery.

I think that buying a product with a prize is equivalent to buying a lottery ticket and waiting for the lottery to be drawn.

Qi Zhiguo, the director of the workshop, worried: "Mr. Cheng, do we hold a lottery once a month, or once a week, and draw a lottery on the TV station?" Advertising isn't cheap. ”

"Haha, that's too traditional and too troublesome, let's draw the lottery on the spot, customers can win the lottery in the grocery store every time they buy a bottle, or go home and close the door and quietly draw the lottery."

"Huh?"

Except for Su Ying, no one in the office had heard of this way of lottery.

Another workshop director, Li Xinshe, was curious: "Then how to draw the lottery?" Go home and draw the lottery yourself, who will witness it? Is it possible to print the winning information on the inside of the bottle cap? ”

"That's right, from the first prize to thank you for your patronage, it is printed on the inside of the bottle cap, and you can only see if you have won the lottery when you open the cap, and opening the lid is equivalent to the on-site lottery."

"Then if someone fakes, the technician in my house has the ability to fake!"

Xu Yumei is really willing to say.

Cheng Guanli said with a smile: "Don't be afraid, let's use the simplest and most effective text encryption technology, not afraid of fraud that goes the wrong way, I'm afraid that they won't dare to come to receive the award." ”

"Text encryption? How to encrypt the law? ”

"Our prize-winning products are sold in batches, such as the first batch of pickled peppers, the first prize bottle cap plus the word Liying, the second prize plus the word eight immortals, the third prize with the word pickled pepper, the fourth prize plus the word hot and sour, and each batch of encrypted text is different, in this way, not really winning the lottery, you don't know what the encrypted word of each batch is."

Su Ying added: "The redemption date of each batch can not exceed two months, and it will be invalid if it expires, that is, after the next batch of encrypted text is issued, the previous batch will be invalidated, our prizes are real, and the date must be strangled to death, otherwise it will lose the meaning of encryption." ”

"That's right, this prize sale is not permanent, just to deal with the price war of Jinfeng Pickled Pepper Factory, once we win, we can stop prize sales."

Xu Yumei nodded, "One encryption is done, that is, just pay more attention to it when packaging, have you watched too many spy war movies?" ”

"Haha, this is not enough, in order to prevent the winners from creating fake bottle caps for the third prize and the fourth prize in just a few days, we also have to add the corresponding encrypted text on the back of the ticket, and when the other party claims the prize, they must come together with the bottle cap and the bottle with a complete label, in short, to find a way to increase their counterfeiting costs."

Xu Yumei admired: "In this way, it is not enough for those who are clever to only print the winning information on the bottle cap, but also to tear off the label and print it, then it is impossible to complete, and the label will rot as soon as it is torn, unless it is printed and glued in advance!" ”

Xu Yuzhen said: "If the small workshop has that strength, it will have already counterfeited our products, and ordinary people don't have that strength if they don't have it, so that the matter of fake winning information will be solved." ”

Cheng Guanli nodded and said: "That's right, the cost of counterfeiting is high, and if they take counterfeit things to receive awards, they will have fewer brains, General Manager Xu will start arranging it now." ”

After Cheng Guanli left the factory with Su Ying, Xu Yuzhen immediately started to make arrangements.

First of all, the first batch of encrypted text was determined according to what Cheng Guanli said just now, and then contacted the printing house and placed a new order.

A few more words or a few words is very simple for the printing house, and there is no need to change the mold like a steel mill or a glass factory.

Even if you redesign a new label layout, it will be designed in one afternoon.

Soon a month passed.

A piece of news suddenly spread wildly among the people of Huxiang.

An eight-year-old child went to a grocery store to buy Baxian brand pickled peppers, and he won a 14-inch Panda brand color TV.

Eight Immortals Pickled Pepper is playing for real!