Since 1998.

Among sports brands, Adidas is the biggest winner of the Champions League, having been the sponsor of the champion team nine times.

In second place is Nike: seven times.

Reebok, Calmay and Umbro once each.

What about Puma?

Zero times.

In the 2013 Champions League final, Dortmund, whom they sponsored, ended up as runners-up.

The head of Puma, Gulden, is bitter.

At last year's European Championships, the teams they sponsored always had their jerseys torn during the game, and in France vs Switzerland, five Swiss players had their clothes torn.

"I hope Puma doesn't make condoms."

This phrase became popular all over the world last summer.

even covered the news that Bolt had become Puma's lifelong spokesperson.

Bavaria.

The snow melts and spring is in full swing.

The little assistant looked at the idyllic scenery outside the car window and sighed: "This season is the most suitable for dating girls." ”

Li Kang nodded, staring at the tablet.

Instead of a video of the competition, the screen showed a 1983 Puma classic: Bailey and Honggu.

It's the red girl in "No matter how red you are, you can't be a red girl".

In the picture, the 43-year-old Pele is chasing the young and beautiful, smooth-skinned, black-haired, and youthful Honggu on the track.

At the end of the advertisement, there are stills of Bailey "princess hugging" Honggu.

The assistant said: "At that time, European stars were more willing to sign with Nike and Adidas, and Puma could only shift the target of spokesperson to Africa, Asia, and the Americas. ”

Swipe the screen.

In 1987, the 27-year-old Honggu wore a black dress, which was more mature and charming, and the dress quietly became a Puma denim suit. The sexy and sultry stroking action is full of wild flavor.

Swipe the screen again.

In 1990, as the sun set, on a dirt slope near the pyramids in Egypt, a man with explosive muscles held on to a large stone pillar and kept hoeing the ground.

At the beginning of this period, the style of Puma advertising gradually became strange

It wasn't until 2002, when he signed a 16-year-old Usain Bolt, that the advertising theme got back on track.

Two hours later.

Li Kang and his assistant arrived at the filming base of Puma's headquarters.

Gulden greeted him warmly, with hurried steps, open arms, and stepped forward to hug.

"Good friends from afar! Let me introduce you to it. Well, I don't need to introduce you! ”

Not far away.

Griezmann reluctantly squeezed out a smile.

Aguero smiled brightly.

Royce offered to raise his hand in greeting.

There's also a defensive superstar with a receding hairline, Godin!

If you like to watch the funny famous scenes on the field of La Liga, you will definitely be familiar with this Atletico Madrid defender.

'Godin is in sync with Messi'.gif'

'Godin was beaten with three punches.gif

The assistant didn't look at the stars, but looked blankly at a black woman and exclaimed, "Rihanna! ”

The other party kept a straight face and did not respond.

Rihanna is a native of Barbados and a famous female singer.

As of 2016, she has 14 No. 1 singles on the North American Billboard Chart.

Data shows that since 2014, her influence has helped Puma seize the majority of the global sales share.

Griezmann sniffled and stepped aside in disgust.

He doesn't like Asians and blacks.

Aguero didn't like blacks.

Godin didn't like black women.

Only Royce and Rihanna had a brief conversation.

The agents of the stars are actively communicating.

The bearded director held the script in his left hand, scratched his back with his right hand, and whispered to himself: "If Puma wants to consider the Asian market, Lee's partner still has to be replaced by an Asian girl, I heard that Asians generally can't tell the appearance of black stars." ”

The work of advertising shooting is daunting.

Li Kang has never tried to change more than two dozen outfits in a day.

Griezmann ended his filming assignment early and led his agent to leave early.

Then left Aguero, frowning.

Then came Godin, who had a displeased expression.

Only Royce, naturally, completed the final part of the ad with Rihanna.

Although Rihanna has a hot temper and a poisonous tongue, she still has a good personality.

Four hours later.

Li Kang took the dry towel handed by the assistant and wiped his sweat.

I feel that this advertising shoot is more tiring than playing football.

Fortunately, Arsenal's recent schedule is relatively easy.

The little assistant lowered his voice excitedly: "Lee, don't you think Rihanna is beautiful?" The perfume smell on her body is just as charming! ”

Li Kang hesitated for a moment and did not immediately give an affirmative answer.

Let's be honest and put Morgan. Annan. When the pictures of the three of Mandela were laid together, he couldn't tell who was who.

Whether white or yellow, the brain's visual system automatically filters out the facial features of black people.

There's a factual basis for that.

For 200 years, when people identified black criminals, there were innocent little black eggs who took the blame

Only Iman Bowie, who is at the peak of his appearance, may be an exception.

The advertising shoot is over.

Reus couldn't help but complain to Gulden that Puma's jersey design in Dortmund was too tight.

During the 90-minute game, he always tugged at the hem of his clothes and lifted the hem of his pants from time to time. Prevents exposing the belly button and buttocks. This small action has become a hot stalk on the whole network.

It is also easy for opponents to easily pull off their pants and expose their buttocks.

Gulden's face was embarrassed, and he had to perfunctorily agree.

At this stage in 2013-16, PUMA did have a lot of problems with the design of the jersey.

Rihanna didn't have time to say goodbye to everyone and left in a hurry. She is very busy, she has received all kinds of advertising endorsements, and she is also a national treasure and tourism ambassador of Barbarbis, unless her advertising partner is James, don't think she will stop and socialize.

So busy that I don't even have time for a new album.

The bearded director stood up and patted his buttocks, took out a few Arsenal and Spanish national team jerseys, and ran in front of Li Kang excitedly.

The assistant wondered: "How many of Li's signed jerseys have you asked for in the past two years?" ”

The bearded director shook his head: "It's not enough, it's not enough to share with relatives and friends!" All my loved ones are Lee fans! ”

Li Kang did not refuse, took the jersey with a smile and signed his name.

Soon.

Puma's spring fragrance ad is freshly out.

That's right.

It's a perfume.

The cross-border cooperation between a football superstar and a black female singer instantly detonated the whole network.

BGM accompanied by passion.

The story unfolds in a bar.

"Gold Rush Cowboy" Griezmann took the initiative to approach Rihanna, who was wearing a long skirt, and tried to strike up a conversation.

Just spoke.

It made the black girls retreat again and again.

The French star looked stunned.

Suddenly.

Li Kang, who was wearing a bartender costume, took out his perfume and sprayed it on the two.

Before Griezmann could react, Rihanna had already "gently" come up.

A line of subtitles pops up: 'Puma, let you enjoy the taste of love.' ’

The screen turns again.

in the cinema.

Aguero, who was wearing a jumpsuit, was holding popcorn in his hand and his expression was tangled.

Puff ~ Puff!

Suddenly, there was a burst of embarrassed voices under the seat.

Rihanna next to her covered her nose in pain.

The surrounding audience also turned their attention to the Argentine superstar.

Embarrassed.

Aguero's embarrassed expression is more realistic than when he kicks the empty goal.

Suddenly.

A head poked out from behind the Argentine superstar. Li Kang, he took out his perfume with an expressionless face and sprayed it into the air a few times.

Everyone was relieved and made a gesture of "refreshed" enjoyment.

A line of subtitles floated out: "Puma, resolve all your embarrassment." ”

The screen turns again.

Godin, in the form of a gardener, was looking at the garden full of flowers and plants with joy.

The "hostess" Rihanna's expression was displeased, and she spread her hands to signal that something was missing.

Godin looked dazed.

Suddenly.

Li Kang, who was passing by on a bicycle, took out his perfume and sprayed it on the courtyard.

Suddenly, dense butterflies gathered from all directions.

A line of subtitles floated out: "Puma, the taste of nature." ”

The last turn of the screen!

Sheer cliffs.

Royce, who was wearing a denim suit, gently hugged the shoulders of her "lover" Rihanna.

A gust of wind blew.

Rihanna's bangs were messy, and her big braids were thrown heavily on Royce's face.

The atmosphere of love disappeared without a trace.

Suddenly.

A fighter jet flew through the sky!

Li Kang, who was wearing a pilot's uniform, sat in the cockpit with a blank face.

A heart-shaped pattern outlined by exhaust gas suddenly appeared in mid-air.

"Puma. It's not just about the taste. ”

BGM fades

The picture is crazy fast-forward, Li Kang travels through different time and space, playing different roles in different scenes, and takes out the perfume bottle again and again.

The number of comments, likes, and retweets has skyrocketed.

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[I just realized that it was a perfume advertisement! 】

-

[Puma's advertisements are always incomprehensible. 】

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[I thought Li Mingdeng was going to fall in love with a female star, but it turned out that he was a perfume digger in it! ] 】

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[Puma hacked my brother Griezmann again, how many times has this been? ] 】

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[I heard that Neymar and Suarez are also about to become Puma's spokespersons! ] 】

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[Did you watch the news?] Xiao Lizi is the cover star of the FIFA2018, looking forward to it! 】

(End of chapter)