Positioning determines status, thinking determines the way out, and pattern determines the outcome.

This adage, which was widely known to business people in later generations, shocked Bi Cai and the others!

Bi Yuntao slapped his thigh hard and said excitedly:

"That's great, that's what our club lacks the most right now! Chu Zhen, come and have a sip of tea, and talk to Brother Tao! ”

Chu Zhen took the teacup and said with a smile:

"Brother Tao, don't get excited, drinking kung fu tea is about self-cultivation!"

Bi Yuntao nodded and said:

"You're right, it's me who looks good, come, drink tea first!"

Chu Zhen took a sip of tea, raised the teacup and said to the two:

"Brother Tao, Brother Qi, do you know why this kung fu tea is called kung fu tea?"

Cai Junqi replied:

"I know, because drinking kung fu tea requires the kung fu of making tea!"

Chu Zhen nodded and said:

"Brother Qi is right, specifically, the reason why it is called kung fu tea is because it is very particular! From the quality of the tea, the choice of tea utensils, the brewing technique, and even the water quality and temperature used to make tea, we are particularly particular! ”

Bi Yuntao somewhat realized what Chu Zhen meant, and asked:

"Chu Zhen, are you saying that the positioning of our club should focus on paying attention to the two words?"

Chu Zhen replied:

"That's right! Only by paying attention can we give people a feeling of being lofty! ”

Chu Zhen accidentally "created" a new word, and Cai Junqi asked:

"What is Tall?"

"Tall is high-end, atmospheric and high-grade!"

Bi Cai's eyes lit up after hearing this, looking forward to Chu Zhen's next words.

Chu Zhen explained:

"High-end refers to the customer group of our Tianma Club, which should be high-end people in the business, political and military circles in Beijing and even in China. We want to make Tianma Outdoor Club the first choice for all high-end people for leisure and business gatherings! ”

Chu Zhen didn't sell it, and continued:

"The so-called high-end includes three aspects, high-end products, high-end services, and high-end prices! If these three high-end are achieved, you can create the brand high-end of the Pegasus Club! With the high-end brand, we can achieve high-end customers...... The specific implementation operation, Brother Tao, you have come to promote. ”

Chu Zhen talked eloquently, telling Bi Cai and the others about the business logic and business philosophy that he was familiar with in his previous life, such as hunger marketing, hierarchical membership system, brand story, experiential projects, immersive services, platform thinking, talent recruitment and training, etc., and spoke for more than 30 minutes in one breath.

After Chu Zhen finished speaking, Bi Cai and the others fell into a contemplative aftertaste.

Chu Zhen didn't disturb the two of them thinking, and began to brew kung fu tea, replaced it with a new brew of tea, and savored the tea fragrance of Tieguanyin.

After a few minutes, Bi Yuntao looked at Chu Zhen with grateful appreciation and said:

"Chu Zhen, people say that listening to your words is better than reading for ten years, and I really believe it now!"

Bi Yuntao raised his teacup and saluted:

"I'll replace wine with tea, I'll toast you first!"

Cai Junqi also raised the teacup and said:

"That's right! Chu Zhen, you will be my little brother in the future! Come, brother, too! ”

Chu Zhen also raised his teacup and modestly replied:

"Brother Tao, Brother Qi, you are exalting me too much, I am just talking on paper!"

The three of them chatted a few words next, and Chu Zhen took a big order for Liudingzhai by the way, and the handicrafts for all the rooms and passages of the club were purchased by Liudingzhai. After chatting about it, Chu Zhen took the initiative to leave and go back to the suite to find Qin Zheng and the three of them.

Cai Junqi couldn't help but say with emotion:

"Brother Tao, how did you say that Chu Zhen's little guy looked like when he had his head! It's only sixteen years old, and he will definitely be the number one person in the future! ”

Bi Yuntao nodded approvingly and said:

"That's right, Chu Zhen is indeed a business wizard, I even think he has reservations!"

Bi Yuntao is really right, Chu Zhen can actually talk about more specific and practical dry goods, but he feels that if he says it too specifically, he feels that his identity as a freshman in high school is too different, and he is also afraid that Bi Cai and the others will not be able to digest so much information for a while.

Bi Cai and his wife are doers, and they immediately began to discuss how to implement and promote the club's high-end brand.

After Chu Zhen returned to the suite and joined Qin Zheng and the four of them, everyone decided to go bowling for a while to satisfy Zhuang Yawen's wishes, and then go horseback riding.

When they arrived at the bowling alley, there happened to be a free lane, so the four of them changed into their bowling shoes and started bowling.

Chu Zhen had a wide range of hobbies in his previous life, and he was keen to play bowling for a period of time, and he scored more than 260 points at most.

Now Chu Zhen is not interested in bowling anymore, if he wants to, a full score in each game is a piece of cake.

Looking at Zhuang Yawen, who was full of interest in "throwing the ball", Chu Zhen couldn't help but sigh how lonely it was to be invincible!

It was almost three o'clock in the afternoon when Bi Yuntao brought someone over to find Chu Zhen and them.

This man is Joh, the head of the racecourse

y), he is a skilled senior jockey, who was poached by Bi Yuntao from the Hong Kong City Jockey Club.

Horseback riding is a dangerous sport, and the little prince of the Qin family is mainly injured here and is in big trouble, so Bi Yuntao found Zhuang Ni to be responsible for arranging Qin Zheng's horse racing activities, explaining the technical essentials and safety precautions of horse riding in advance.

Zhuang Ni, a lean middle-aged man in his thirties, is very kind and funny, and took Chu Zhen and the four of them all the way to the racecourse, and briefly introduced the essentials of horseback riding and safety precautions in broken Mandarin.

"I'll tell you, you can't ride a horse for too long for the first time, otherwise Luo Yu and his big arms will be very painful, and he won't be able to get out of bed the next day......."

Johnny took the four teenagers to the stable first, and the stable was also designed according to international standards, with more than 30 Mongolian three hippos, Ili horses, British thoroughbreds, and even three international competition-grade Arabian thoroughbreds!

The four teenagers entered the stable, looked at the tall horses, and felt as excited as if children had come to the zoo.

When Zhuangni heard that all four of them were riding horses for the first time, he recommended two of the most docile Mongolian three hippos to the two girls, and two taller Ili horses to the two boys.

Johnny took out a three-hippopotamus outside, put on the saddle and riding equipment, etc., and explained in detail to the four people the essentials and precautions of horseback riding.

At this time, a majestic and powerful neighing sound suddenly came from the distance behind the stable, Chu Zhen's hearing was better than others, I don't know how many times, he heard the horse's chirping clearly, and suddenly there was a nameless throbbing in his heart, so he asked Zhuang Nidao:

"Johnny, is there any other place to keep horses besides here? How do I hear the chirping of horses behind me? ”

Johnny nodded, and said in a regretful tone:

"You heard it right, the horse may have been roaring at his own misfortune, for this is not a place for horses, but for they are ready to be killed! I have never seen such a good horse in my life, alas! What a pity! ”