Chapter 190 is still in contact

In the office of the general manager of the Anzay company.

The assistant of Lan Jiayuan handed over the document and said: "Mr. Lan, this is our advertising plan this time, as well as the cooperation agreement of each store, please take a look!" ”

After taking the document, Lan Jiayuan took a cursory look, and a rare smile appeared on his rigorous face, and said: "Very good, people are paying more and more attention to physical health now, and the health care product market has not been fully developed, if we do a good job this time, it will bring new opportunities for the development of the company!" ”

"Then congratulations to Mr. Lan!" The assistant of the blue home smiled and congratulated him

"Don't be too happy, by the way, what's going on over there?" Lan Jiayuan then asked

"Except for the rapid expansion of the restaurant, there is no other movement!"

"That's good! Let's implement everything according to the plan, you notify Manager Zhang of the advertising department to hurry up! ”

"Okay!"

Daheba, Sunshine Company's beverage production plant, in the director's office. Liu Peng, Li Ping, and Sun Jun sat on the sofa respectively, and in front of them, Secretary Zuo was analyzing the situation of the health care market for them, to be precise, for Liu Peng.

"Most of the current health wine and other products are developed by other alcohol companies, and their business focus is still on the operation of traditional alcohol, so that there is still a lot of space in the health care market, and we adapt to this solar term this time to launch the company's health drinks on the market!" Secretary Zuo listed the key points on the small blackboard while speaking, and when Secretary Zuo finished speaking, these key points were also displayed in front of Liu Peng's eyes at a glance.

Liu Peng nodded to Secretary Zuo with satisfaction, motioned for her to sit down first, turned his head to look at Li Ping on the side, and said, "Sister Ping." This plan is much ahead of our previous schedule! ”

Hearing Liu Peng say this, Li Ping's face couldn't help but tighten, and he gritted his teeth and said, "It's not that the blue home is funny!" ”

"Oh? What's wrong? Listening to your tone, what does he seem to be doing? Liu Peng asked

Li Ping snorted and said, "Last time, I asked a friend to inquire about the production of 'medicine' products in the future at the Municipal 'Medicine' Supervision Bureau, and after the result, my friend told me that the Blue Home had already asked them for Director Wang, and it would be when we approved it in the future."

Make a stumbling block for our company! ”

After hearing this, Liu Peng said with a smile: "So Sister Ping, you are secretly preparing to enter the health care market, and health care products focus on regulating people's physiological conditions and belong to the category of food, so we just staggered the link of the "Pharmaceutical" Supervision Bureau, and directly passed the Food Supervision Bureau, and we are looking for opportunities to enter the "pharmaceutical" market in the future, isn't that the case?" ”

"Little brother. That's awesome! It's exactly what I think! Li Ping clapped her hands and praised

"Okay, Sister Ping, I'm just guessing an idea, I'm not good at specific market operations, such as price positioning.

What market occupation and so on! Tell me about it, how about it? Liu Peng looked around, they were all his own people, and asked casually

Li Ping smiled. Said: "Then I'll tell you about it!" This time, our products are set at a high price."

"Is this, this okay? Set such a high price, will anyone buy it? And we may also face the competition of Anzai! After listening to the price quoted by Li Ping, Liu Peng couldn't help but raise his doubts.

"Little brother, don't worry, I haven't finished yet!" After Li Ping glanced at Liu Peng, he continued: "While we use high prices, we are cooperating with a large number of publicity and promotional activities.

Launch this new product on the market in order to quickly expand sales and try to gain market share! ”

After a pause, Li Ping looked at Liu Peng, and saw that Liu Peng still looked suspicious, and it seemed that he still didn't understand, Liu Peng really hasn't understood it now, can this high price quickly occupy the market?

Li Ping then analyzed the reasons for Liu Peng. "That's why. There are three reasons, first.

Most potential consumers don't know about our product yet; Second, the consumers we are facing this time are mainly wage earners who participate in the workplace, and they have the ability to consume. Thirdly, we still have potential competitors like Anzai.

In this case, the use of such a scheme can quickly enable consumers to establish a preference for our product, and at the same time of high prices, it can enable the company to obtain more profits from the unitary products, and try to recover the cost without a large number of competitors! The purpose of carrying out a large number of promotional activities is only one, to make consumers believe that our products have enough advantages to match their high prices, and under the strong momentum of promotion, the market penetration of products can be accelerated, so as to further make consumers form a preference for our products.

”

Liu Peng sorted out for a while before he understood the sales plan this time, and after thinking it through, he couldn't help but clap his hands and praise: "Sister Ping, you really deserve to be at the professional level, you know more than us!" ”

"Okay, let's arrange the next work to be more practical!" Li Ping said with a smile

"It's better for you, a professional, to arrange it!" Liu Peng shrugged his shoulders and said

Li Ping responded immediately, stood up from the sofa, looked at Sun Jun, and said: "Sun Jun, from now on, the factory implements a three-shift rotation system, the machine runs 24 hours a day, and at the same time of reproduction, the quality must be grasped, you must know that we have a lot of opponents waiting for us to make mistakes, don't give opponents a chance!" ”

"Don't worry, Mr. Li, the villagers won't 'touch' the black in the village!" Sun Jun patted his chest loudly and reassured

"That's good! Tell the folks that after getting through this time, the company will give them red envelopes! After a pause, he said: "Now send the products that have been produced in the factory to major supermarkets!" ”

"Okay!" After Sun Jun answered, he retreated and left here

Li Ping said to Secretary Zuo again: "Secretary Zuo, you immediately inform Manager Zhou of the planning department that our company's promotional advertisements will be seen on the cable channel tonight!" ”

"Yes!" Secretary Zuo answered and went outside the house to contact Manager Zhou

Looking at Sister Ping's imposing command of her subordinates, Liu Peng was also full of admiration for her godsister.

"Little brother. Let's just wait and see the show! I think that our company's reputation in the city will be very prosperous this year, you must know that we have spent a lot of publicity this time! After Li Ping explained everything, she sat down

"Then I'll look forward to it!"

In the evening, several cable TV channels in the city began to broadcast advertisements for the health drinks produced by Sunshine Company, especially during the golden period, and the name of Sunshine Company gave people a very intimate feeling, and for a while, people remembered the word "Sunshine".

Blue Home.

I was sitting at home leisurely looking at today's TV channel, when the advertisements of Sunshine Company bombarded in turn, Lan Jiayuan suddenly froze, looking at the propaganda advertisements broadcast on TV in turn, Lan Jiayuan knew that he was now at a disadvantage.

After looking at several channels one after another, I can find a lot of advertisements from Sunshine Company, and I am really willing to spend money! Lan Jiayuan said secretly

Turn off the TV hard. Blue Home immediately dialed the phone and urgently contacted the company's department manager in charge of planning this time, as well as his assistant.

After receiving a call from Lan Jiayuan, the two immediately rushed to Lan Jiayuan's villa.

Lan Jiayuan now sat quietly on the sofa with a straight face. Thinking about the current situation.

The assistant of the Blue Home is now worried in his heart, for a period of time, he has been responsible for collecting information from Sunshine Company, and now he has taken the first step.

It can be said that he has taken the lead, but it is not easy to explain to Mr. Lan now, the assistant thought secretly.

"Less! What the hell is going on! Didn't you say that the other party didn't move? Now, everyone has launched an overwhelming publicity, and now the major stores have put their products on the table! Lan Jiayuan said in a low voice

Xiaoxiao, that is, the assistant of the Blue Home, lowered his head and sighed in a low voice: "They have indeed expanded in catering during this time. As for the health drink, maybe they did too much! ”

"Well, I don't want to hear that!" After a pause, Lan Jiayuan said again: "Since they launched this product unknowingly, it should be known that I am guarding against them, since this is the case, then let's do it clearly!" ”

"Mr. Lan, this sunshine company is still mainly in the food field. And our top priority now is to stabilize the market in our own "pharmaceutical" field. Now as long as our position is stabilized, I want to rely on the strength of our company.

The tug-of-war with them is also the first thing they can't bear! Manager Zhao of the planning department analyzed

Lan Jiayuan nodded, and said in a deep voice: "Lao Zhao is right, the other party's circulation in the food field is stronger than ours, but we are also in the field of 'medicine', and the 'drug' house companies that are related to us, we have to walk around well!" ”

After speaking, Lan Jiayuan pondered for a moment, and immediately made a decision, instructing: "Lao Xun, tomorrow our company's propaganda will also be broadcast immediately, in addition to TV media, it will also be featured in newspapers and other related media, and try to narrow the publicity gap!" ”

"Less, tomorrow you will contact the managers of each 'pharmacy' for me, and I will have a good talk with them!"

"Okay, Mr. Lan!" Lao Zhao and Xiao Xiao responded at the same time

The next day, Anxi Company also launched their health care products, and for a while, the city's health care products market began to be filled with the smell of gunsmoke, and interestingly, Sunshine Company now mainly occupies the market of supermarkets and other retail enterprises, while Anxi Company's products are entrenched on the shelves of "pharmacy" chain enterprises.

"Interesting! This year's health market seems to be very lively! After Li Ping received the news, she immediately laughed, it seems that the two sides have been staring at this market for a long time, and the two sides will inevitably collide.